#SportsConf 2014 Recap

SPORTSCONF
Powered by

First-of-its-kind virtual conference featuring
over 60 leaders in sports, social & tech
January 14th, 2014

Event Overview
Hashtag Sports Presents Inaugural #SportsConf, Powered by Google+
Over 60 leaders in sports, social media & technology unite for first-of-its-kind virtual
conference.

SPORTSCONF

| 2

SPORTSCONF
Powered by

Thought leaders from around the world came together on Tuesday, January 14, 2014 to
explore how social media and technology are disrupting the sports industry in a virtual
conference powered by Google+.
This open online event featured representatives from leading sports brands, teams, leagues,
agencies, networks and startups in a series of live interactive panels, case studies, interviews
and Q&A sessions from 10:00am EST – 6:30pm EST.
“The goal of #SportsConf was to conveniently and affordably connect a global audience of
sports digital marketers and industry professionals to network, learn, share and innovate,” said
Steve Cobb, Co-founder of Hashtag Sports and Activ8Social. “We were extremely pleased
with the overwhelmingly positive response from the sports community and are excited to
make #SportsConf a must-attend event for years to come.”
Participating organizations included the San Francisco 49ers, Everton FC, ESPN, Google, USA
Today Sports, Octagon, NBA, Mashable, USOC, Bleacher Report, Turner Sports, Deadspin,
Wasserman, Bloomberg Sports and over 40 other leading sport and technology brands.
The conference featured an action-packed agenda that included topics ranging from social
media’s influence on the 2014 Winter Olympics and 2014 World Cup to content creation
strategies and in-stadium fan engagement. Cisco, Hendrick Motorsports, Tagboard and the
Green Sports Alliance also presented case studies and answered live questions from the
attendees and viewers.
The day concluded with back-to-back Hangouts featuring Red Bull athletes Jimmy Spithill of
Oracle Team USA and Harrison Barnes of the Golden State Warriors, among others.
To learn more about #SportsConf, please visit www.hashtagsportsconf.com and to learn
more about Activ8Social, please visit www.activ8social.com.

Copyright © 2014 Hashtag Sports, All Rights Reserved

...and many more

hashtagsportsconf.com | @Hashtag_Sports

Contents

SPORTSCONF

| 3

Event Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Conference Stats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Hangouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7
Panel - Building a Winning Social Media Content Gameplan . . . . . . . . . . . . . . . . . . . 8
Panel - Sports Journalism in the Digital Age . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Green Sports Alliance Case Study - Digital’s Role in a Sustainable Future for Sport . . . . . . . 10
Cisco Case Study - Sports and the Internet of Everything . . . . . . . . . . . . . . . . . . . . 11
Q&A #1 - Content & Curation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Q&A #2 - Community & Activation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Winter Olympics Panel - The Social Road to Sochi . . . . . . . . . . . . . . . . . . . . . . . 14
World Cup Panel - The Ultimate Expression of Social Fandom . . . . . . . . . . . . . . . . . . 15
Q&A #3 - Data & Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Hendrick Motorsports Case Study - The Digital Dashboard and Race to Create Content . . . . . 17
Athlete Panel - A Conversation With Today’s Digital Athletes . . . . . . . . . . . . . . . . . . 18
1-on-1 with Harrison Barnes - A Unique Interview About Social Media . . . . . . . . . . . . . . 19

Intro & Tagboard Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Partners & Presenters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Featured Startups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Media & Press . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
About Hashtag Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

#SportsDaily . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

#SportsAwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25


conference stats

SPORTSCONF

| 4

SPORTSCONF

a detailed view of the #SportsConf social media conversation for January 14th, 2014

1,664

10% Google+

hashtag mentions

trending on Google+

Reach

9,312,428


Impressions

90% Twitter

15,611,275


SPEAKER STATS

Team / League

Brand

SPORTSCONF

6

Countries

61

Speakers

21

CEO’s/Founders

| 5

Super Bowl
XLVIII Teams

Startup

Media

Agency

Athlete



Participant Stats

Team / League

Brand

SPORTSCONF

| 6

1,331 6,084 74
Attendees

Registered for
free with Google+

Startup

Viewers

Unique viewers
of live broadcasts

Countries

Media

Agency

Athlete

Nonprofit

Student

Other



Hangouts

SPORTSCONF

| 7

INTRO & TAGBOARD CASE STUDY
Josh Decker leads a conversation with various sports teams on
how they are using social media and Tagboard to engage and
activate fans on game day.
OPENING WORDS
Steve Cobb Co-Founder, Hashtag Sports

ENGAGING FANS WITH SOCIAL ON GAME DAY
Josh Decker CEO & Founder, Tagboard
Kurt Svoboda Sr. Assistant Athletic Director, Stanford University
Daniel Alston Social Media Journalist, Everton FC

CLICK TO VIEW

Kenton Olson Director Digital Marketing, Seattle Seahawks & Sounders FC

The hashtag could be a unification tool to help build
communities and create stronger conversations online.
Josh Decker, Tagboard



Hangouts

SPORTSCONF

| 8

PANEL - BUILDING A WINNING SOCIAL MEDIA CONTENT GAMEPLAN
Thought leaders in digital sport explore some of the unique
challenges and opportunities of creating social media content for
sports fans.
Richard Ayers CEO, Seven League
Bryan Srabian Social Media, San Francisco Giants
Craig Howe CEO & Chairman, Rebel Leader Syndicate
Mike Folgner CEO, SnappyTV
Andrew Patterson Director New Media, MLB Advanced Media
Scott Kegley Sr. Manager of Digital & Social Media, San Francisco 49ers

CLICK TO VIEW

We don’t try to control the conversation. We try to organize it.
Andrew Patterson, MLBAM



Hangouts

SPORTSCONF

| 9

PANEL - SPORTS JOURNALISM IN THE DIGITAL AGE
A detailed look at how social media and technology have
disrupted sports journalism, particularly with the rise of mobile
and data.
Matthew Cerrone Director Digital Media, SportsNet NY
Jamie Mottram Director of Content Decelopment, USA Today Sports
Tim Burke Editor, Deadspin
Ben Mathis-Lilley Sports Editor, Buzzfeed
Will Leitch Senior Sports Writer, Sports on Earth
Spencer Hall Editor, SB Nation

CLICK TO VIEW

Facebook is a free-for-all. It’s anarchy. You get single time
interactions, and when you interact with somebody once,
you can steal everything they own and kill them.
Spencer Hall, SB Nation



Hangouts

SPORTSCONF

| 10

GREEN SPORTS ALLIANCE CASE STUDY - DIGITAL’S ROLE IN A SUSTAINABLE FUTURE FOR SPORTS
The Green Sports Alliance explores team and league case
studies on leveraging social media to drive sustainability
initiatives in sports.
Jennifer Regan Chief Sustainability Officer, We Bring It On
Jarian Kerekes Director of Social Responsibility, NBA
Gina Rotolo Marketing & PR, Houston Dynamo

CLICK TO VIEW

Social media is a great way we can make (reducing our
environmental footprint) fun, make it exciting, make it engaging.
Jennifer Regan, We Bring It On



Hangouts

SPORTSCONF

| 11

CISCO CASE STUDY - SPORTS AND THE INTERNET OF EVERYTHING
Chris White of Cisco takes us on a journey through the past,
present and future of the live-event connected sports experience.
Chris White GM of Sports & Entertainment Solutions, Cisco

CLICK TO VIEW

I truly believe Wi-Fi, connected Wi-Fi and mobile connectivity is
something every fan should experience and should expect right now.
Chris White, Cisco



Hangouts

SPORTSCONF

| 12

Q&A #1 - CONTENT & CURATION
Steve Cobb of Hashtag Sports leads back-to-back interactive Q&A
sessions with a diverse group of industry experts in the topics of
content and curation.
CONTENT
Shanan Delp VP Product, Bleacher Report
Sandy Khaund Media Camp, Turner Broadcasting
Sam Laird Sports Writer, Mashable
Denis Crushell Sports Sponsorships, YouTube

CURATION

CLICK TO VIEW

Josh Rickel VP Media & Entertainment, Mass Relevance
Jack Patterson Business Development, Wayin
Josh Decker CEO & Founder, Tagboard

Curation will be imperative as we look at
sponsorships in sports moving forward.
Josh Rickel, Mass Relevance



Hangouts

SPORTSCONF

| 13

Q&A #2 - COMMUNITY & ACTIVATION
Anthony Caponiti of Hashtag Sports leads back-to-back
interactive Q&A sessions with a diverse group of industry experts
in the topics of community and activation.
COMMUNITY
Jan D’Alessandro Head of Business Development, Backplane
Kash Razzaghi CEO & Co-Founder, FanCred
Dan Wade Activation Lead, LockerDome
Andrew Levine Head of Strategic Partnerships, StumbleUpon

CLICK TO VIEW

ACTIVATION
Abel Cuskelly Co-Founder, Pogoseat
Chris Mike VP Accounts, Chirpify
William Corbin VP Digital, Octagon

Social media really has transitioned marketers. We used to be
communicating to the masses as marketers and now we’re faced with
a mass of communicators. Everyone is communicating with everyone.
William Corbin, Octagon



Hangouts

SPORTSCONF

| 14

WINTER OLYMPICS PANEL - THE SOCIAL ROAD TO SOCHI
A discussion about how social and digital media will impact
athletes, brands and NOCs surrounding the Sochi 2014 Winter
Olympic Games.
Steve Mesler US Gold Medalist/Founder, Classroom Champions
Maura Cheeks Head of Social Media, USOC
Peter Carlisle MD of Olympics & Action Sports, Octagon
Zack Sugarman VP Social & Digital, Wasserman
Elana Meyers Olympic Bobsledder, Team USA

CLICK TO VIEW

Social media has been huge to be able to keep the conversation
going...It’s not just every two years anymore. It’s 24-7.
Maura Cheeks, USOC



Hangouts

SPORTSCONF

| 15

WORLD CUP PANEL - THE ULTIMATE EXPRESSION OF SOCIAL FANDOM
A discussion about how brands, teams, leagues and networks plan
to create and curate the global social conversation surrounding
the World Cup.
Lisa Bregman Social Media Consultant, SSI & FanSource Strategy
Alexi Lalas Soccer Analyst, ESPN
Chris Schlosser VP Digital, MLS
Sean Devlin Director of Support, Backplane
Bryan McAleer Associate Director Sports Marketing, ESPN

CLICK TO VIEW

It’s fun being a part of the explosion of soccer with these tools at your disposal because it gives
you a way to view the game, to experience the game, to love the game in a completely unique way,
the likes of which we’ve never been seen before.
Alexi Lalas, ESPN



Hangouts

SPORTSCONF

| 16

Q&A #3 - DATA & GAMING
Sean Callanan of Sports Geek leads back-to-back interactive Q&A
sessions with a diverse group of experts in the topics of data and
gaming.
DATA
Bo Moon Co-Founder & EVP of Product, Bloomberg Sports
Ben Davis CEO, Phizzle
Bob Morgan Media Partnerships, Facebook
Dave Abbott COO & Co-Founder, SportsData

GAMING

CLICK TO VIEW

Tom Griffiths CTO & Co-Founder, FanDuel
Steve Berneman CEO & Co-Founder, OverDog
Carlos Diaz CEO, Kwarter

You have to be able to have that
360-degree view of the fan.
Ben Davis, Phizzle



Hangouts

SPORTSCONF

| 17

HENDRICK MOTORSPORTS CASE STUDY THE DIGITAL DASHBOARD AND RACE TO CREATE CONTENT
Team Hendrick discusses their approach to social media content
creation and fan engagement using their Digital Dashboard and
research-driven strategy.
Amy Walsh Brand & Digital Manager, Hendrick Motorsports
Dana Boone Digital Media & Communications, Hendrick Motorsports

CLICK TO VIEW

We’re only as valuable to our partners as our audience is.
Dana Boone, Hendrick Motorsports



Hangouts

SPORTSCONF

| 18

ATHLETE PANEL - A CONVERSATION WITH TODAY’S DIGITAL ATHLETES
Hosted at Red Bull’s offices in Santa Monica, several elite athletes
discuss how social media and technology impact their lives both
personally and professionally.
Alison Haislip TV Host, Attack of the Show / The Voice
Jimmy Spithill Skipper & Helmsman, Oracle Team USA
Kevin Robinson BMX Gold Medalist, X Games
Paul Rabil Lacrosse MVP, Boston Cannons

CLICK TO VIEW

You’re not separated by that fence and that barrier and those security
guards anymore. You’re able to have this personal relationship.
Kevin Robinson, BMX



Hangouts

SPORTSCONF

| 19

1-ON-1 WITH HARRISON BARNES - A UNIQUE INTERVIEW ABOUT SOCIAL MEDIA
Harrison Barnes of the Golden State Warriors discusses how and
why he uses social media platforms to engage with fans around
the world.
Harrison Barnes Small Forward, Golden State Warriors
Meghan Lyons Sports Partnerships, Google+

CLICK TO VIEW

All my social media is for the fans. Through a giveaway or
through an interaction, I can have a moment with that person.
Harrison Barnes, Golden State Warriors



Partners & Presenters

SPORTSCONF

| 20

SPORTS



FEATURED STARTUPs

SPORTSCONF

| 21

SportsData is the fastest-growing live sports data solutions provider in the US. As a subsidiary of Sportradar,
the company offers real-time scores, stats, play-by-play, and other info for 40 sports, 800+ leagues, and
200,000 annual events. Customers include Google, Bleacher Report, and the Pac-12 Conference.

Tagboard is an innovative social media company that empowers hashtag campaigns for organizations
around the globe and offers a complete platform of tools including web based, mobile, analytics and live
social integration on gameday. Tagboard powers hashtag initiatives for world class sports organizations
worldwide including The Seattle Seahawks, The Boston Bruins, Everton FC and over 50 NCAA schools.

LockerDome is a social media platform built around what you like, as opposed to who you know. More than
20 million people per month use LockerDome to discover, collect, and engage around things they like with
others that share the same passions. Thousands of the top publishers in the world, from Defy Media to The
Telegraph, use LockerDome to activate and engage their digital audience. This list includes media properties,
brands, celebrities, professional sports teams, and many others.

The USA TODAY Sports Marketing Group was officially formed in October 2011. It encompasses all sports
initiatives across USA TODAY, as well as Gannett Co. Inc.’s 81 community newspaper properties and 23
broadcast television stations. It also includes: USA TODAY Sports Images, USA TODAY High School Sports,
USA TODAY Sports Digital Properties, For The Win, and Sports On Earth. Digitally, The USA TODAY Sports
brand reaches an audience of more than 46 million consumers each month.



Media & Press

SPORTSCONF

| 22

For additional questions or to set up an interview with one of the #SportsConf speakers, please contact:
Steve Cobb, Activ8Social: steve@a8s.com or 202-531-8943
Abel Cuskelly
Alexi Lalas

@cuskelly

Pogoseat

@AlexiLalas

ESPN

Alison Haislip

@alisonhaislip

Attack of the Show

Amy Walsh

@AmyJWalsh

Hendrick Motorsports

@ANDLEVINE

StumbleUpon

Andrew Levine
Andrew Patterson
Anthony Caponiti
Ben Davis
Ben Mathis-Lilley
Bo Moon
Bob Morgan
Bryan McAleer
Bryan Srabian
Carlos Diaz
Chris Mike
Chris Schlosser

MLB Advanced Media

Dan Wade
Dana Boone
Daniel Alston

Elana Meyers
Gina Rotolo
Harrison Barnes

Oracle Team USA

@jdbt

Tagboard

Josh Rickel

@joshrickel

Mass Relevance

Kash Razzaghi

@hrazzaghi

FanCred

@kentono

Seattle Seahawks

Kevin Robinson

@KRobBMX

BMX

Kurt Svoboda

@ksvoboda

Stanford University

Lisa Bregman

@LisaMBregman

Fansource Strategy

@matthewcerrone

SportsNet NY

Kenton Olson

Hashtag Sports

@Phizzleben

Phizzle

@BenMathisLilley

Buzzfeed

@bomoon

Bloomberg Sports

Maura Cheeks

@mauracheeks

USOC

@b0bm0rgan

Facebook

Meghan Lyons

@meghanelyons

Google+

@mickaleer

ESPN

@mfolgs

SnappyTV

@srabe

SF Giants

@PaulRabil

Boston Cannons

@CarlosDiaz

Kwarter

Peter Carlisle

@C_Mike

Chirpify

Richard Ayers

@ChrisSchlosser

MLS
Cisco

@CraigXL

Rebel Leader Syndicate

@dwade

LockerDome

@deboone

Hendrick Motorsports

@evc_danalston

Everton FC

Dave Abbott
Denis Crushell

Josh Decker

@JSpithill

@caponiti

Chris White
Craig Howe

Jimmy Spithill

SportsData
@Crushell

YouTube

@eamslider24

Team USA Bobsledder

@ginarotolo

Houston Dynamo

@hbarnes

Golden State Warriors

Jack Patterson

@jackcpatterson

Wayin

Jamie Mottram

@jamiemottram

USA Today Sports

Jan D’Alessandro

@jantopspin

Backplane

Jarian Karekes

@JMKerekes

NBA

Jennifer Regan

@redheadgreengrl

Matthew Cerrone

Mike Folgner
Paul Rabil

Sam Laird
Sandy Khaund
Scott Kegley
Sean Callanan

Octagon
@richardayers

Seven League

@samcmlaird

Mashable

@sandyTBS

Turner Sports

@ScottKegley

San Francisco 49ers

@seancallanan

SportsGeek

Sean Devlin

@itsdevlin

Backplane

Shanan Delp

@shanand

Bleacher Report

Spencer Hall

@edsbs

SB Nation

@SteveBerneman

Overdog

Steve Cobb

@steve_cobb

Hashtag Sports

Steve Mesler

@SteveMesler

Classroom Champions

Tim Burke

@bubbaprog

Deadspin

Tom Griffiths

@tomgriffiths

FanDuel

@williamfleitch

Sports On Earth

@corboo

Octagon

@zsugs

Wasserman

Steve Berneman

Will Leitch

We Bring It On


William Corbin
Zack Sugarman


about hashtag sports

SPORTSCONF

| 23

Hashtag Sports is the leader in curation for sports, social and tech through its growing network of properties and
events that include the #SportsDaily email newsletter, #SportsAwards series and #SportsConf virtual conference.

SPORTS

ANTHONY CAPONITI

STEVE COBB

Co-founder, Hashtag Sports

Co-founder, Hashtag Sports

Anthony Caponiti is the Co-Founder of Hashtag Sports,
the leading curation resource for sports, social media, and
technology. A serial entrepreneur who has created three
businesses during his career, Anthony brings a diverse
background to the startup community, including strategic
consulting experience at IBM, where he received numerous
awards for designing technology programs. He was recently
recognized with Sports Launch Magazine’s Thirty Under 30
Award. Anthony earned his BBA from Emory University’s
Goizueta Business School in Atlanta, GA.

Steve Cobb is the Co-Founder of Hashtag Sports, the leading
curation resource for sports, social media, and technology.
He has spent the past six years creating social and digital
strategies for some of the world’s most recgonizable sports
brands, teams and athletes. Most recently, Steve led the
vision and execution of #SportsConf and remains passionate
about connecting fans and building communities both online
and off. He is a frequent speaker on the topic and his work
has been recognized by ESPN, Sports Illustrated, USA Today
and Mashable. Steve holds a BA from Cornell University in
Economics and Psychology.



#SportsDaily

SPORTSCONF

| 24

Designed for today’s digital marketer, #SportsDaily is a FREE daily email newsletter that delivers the most
relevant information in sports, social media, and technology right to your inbox. We curate the web for the latest
news, case studies, best practices, and job openings to keep you conveniently informed.
Subscribe today and join other leading industry professionals who use #Sports to keep pace with the fast
evolving landscape of sports, social, and tech.

CLICK TO SUBSCRIBE

56

5

Countries

Issues Each Week

5,685

875

Articles Curated*

Issues Sent*

1

Source For All Your Sports, Social & Tech News

*As of 1/22/14

#sportsawards

SPORTSCONF

| 25

The annual #SportsAwards series celebrate the best uses of social media and technology in sports across
a variety of categories. See below for a few of last year’s winners.

Best Sports Team /
League on Facebook

Best Athlete on Twitter

Best Brand on Pinterest

San Francisco Giants

Jimmie Johnson

Under Armour

Most Social Sports Event

Best Sports Video

Best Sports Photo

NASCAR Sprint Cup
Series

Miami Dolphins
Cheerleaders

Jimmie Johnson’s
Picture of Bristol



#SportsConf 2014 Recap

Recommandé

Recommandé

Contenu connexe

Similaire à #SportsConf 2014 Recap

Similaire à #SportsConf 2014 Recap (20)

Dernier

Dernier (20)

#SportsConf 2014 Recap