Digital marketing courses you should take to advance your marketing career. Digital Analytics Fundementals: It’s easy to do things online but what if you can’t measure it? What if you think you wrote this awesome blog that everyone will read but nobody does. The Google Digital Analytics Fundamentals course will teach you to understand the ‘core principles of digital analytics’. Plus, having a Google Certificate doesn’t harm anyone does it? Inbound Certification from HubSpot: I can not stress enough how cool this course is. It gives you a wonderful overview of inbound marketing and the inbound ‘methodology’. Yes, it didn’t make sense to me too at first. “From the essentials of optimizing a website, to landing page best practices to smarketing, these classes are the bread and butter of what inbound is all about” (via HubSpot) Taking this course really helped my understanding of inbound and the unbelievable difference it can make on creating your online marketing campaigns. Hootsuite Certification: Everyone wants to do social media but there’s been times where I wondered how to do it properly. Hootsuite is an influencer in social media and for good reason too. Over 10 million users using their social media dashboard. They have Hootsuite University that is an excellent program to get you started on how to use social media properly, especially if you’re going to be using it for a business. You will become the face and image of that company and you don’t want to have a bad face or image. Not only will you be an expert on social media after taking the course, but you would also have learned how to use the best social media dashboard out there (unbiased opinion). Market Motive: They have a vast array of courses and their certifications are trusted by massive global brands such as Microsoft and HP. They offer courses in web analytics. SEO, PPC, social media, mobile content, conversion and display. It is pricey to take these courses so my recommendation is that you pay the monthly fee, take the courses you want, get certified, and just stop paying. Google Analytics Platform Principles: Using another Google course as my last recommended certification really shows the importance I give to data in terms of your marketing goals. Having the creative ability to create your plan is one thing, but if you can figure out the user behaviour of how it did, I promise you it will you it will boost your professional skill set in many ways. This course will go a little more in depth of web analytics and help you measure success in real time. It’s really helpful.

1. Digital Marketing: How Do
I Tell People I Know What
I’m Talking About?
Digital Marketing courses and certifications
to help you learn and grow in the industry.
Written By: Hasnain Raza

2. The Internet of Things
• Marketing has become increasingly dynamic over the past 15 years and
we haven’t seen it change this much since the TV was invented. Why?
It’s simple if you haven’t guessed it already, the Internet.
• It has changed how businesses work and has improved efficiencies in
almost everything we see today.

3. The Questions in School
• I’m writing this article to help figure out the questions that confused me
for so long while I was in university:
• “I am studying Marketing/Communications and what I am learning does
not correlate with what is being posted on job opportunities. How will I
land that first job and grow my marketing career if I don’t even know
what ‘call to actions’, ‘conversion rates’, ‘bounce rates’, ‘sessions’ or ‘e-
mail click throughs’ are? Or more so, how do companies expect me to
know how to use Google Analytics, Hootsuite, WordPress and
HubSpot?”

4. Don’t Worry, We All Start
Somewhere
• This article will cover essential certifications you should have that will
allow you to learn and grow in the digital marketing industry and get
ahead of your competition. You can also take their certification exam so
when you pass, it’ll serve as validation that you can add to your resume.
• There are A LOT of courses you can take but which ones are
quintessential? I have funnelled them down and I’d like to present to
you, 5 digital marketing courses you should take to advance your
marketing career:

5. Digital Analytics
Fundementals
• It’s easy to do things online but what if you can’t measure it?
• What if you think you wrote this awesome blog that everyone will read but
nobody does. Or what if you wrote something and they only see your page for
10 seconds?
• The Google Digital Analytics Fundamentals course will teach you to
understand the ‘core principles of digital analytics’. T
• rust me, this will take you very very far. One of the best things I did was take
this course and it has helped in so many ways.
• Plus, having a Google Certificate doesn’t harm anyone does it? Especially if
the course is free! Once you have taken this course, go ahead and do others,
if you enjoyed what you learned.

6. Inbound Certification -
HubSpot
• I can not stress enough how cool this course is. It gives you a wonderful
overview of inbound marketing and the inbound ‘methodology’.
• Yes, it didn’t make sense to me too at first. “From the essentials of
optimizing a website, to landing page best practices to smarketing, these
classes are the bread and butter of what inbound is all about” (via
HubSpot).
• So, there you go, HubSpot explained it better. You get to learn about
‘smarketing’. Yes, ‘smarketing’. Taking this course really helped my
understanding of inbound and the unbelievable difference it can make
on creating your online marketing campaigns.

7. Hootsuite Certification
• Everyone wants to do social media but there’s been times where I wondered how
to do it properly.
• Hootsuite is an influencer in social media and for good reason too. Over 10 million
users using their social media dashboard.
• Yep, that’s 10,000,000 people using it.
• They have Hootsuite University that is an excellent program to get you started on
how to use social media properly, especially if you’re going to be using it for a
business.
• You will become the face and image of that company and you don’t want to have
a bad face or image. Not only will you be an expert on social media after taking
the course, but you would also have learned how to use the best social media
dashboard out there (unbiased opinion).

8. Market Motive
• They have a vast array of courses and their certifications are trusted by
massive global brands such as Microsoft and HP.
• They offer courses in web analytics. SEO, PPC, social media, mobile
content, conversion and display. It is pricey to take these courses so my
recommendation is that you pay the monthly fee, take the courses you
want, get certified, and just stop paying.
• This means you will really have to be committed to do all your training in
a month. But I have faith in you, you can do this :)

9. Google Analytics Platform
Principles
• Using another Google course as my last recommended certification
really shows the importance I give to data in terms of your marketing
goals.
• Having the creative ability to create your plan is one thing, but if you can
figure out the user behaviour of how it did, I promise you it will boost
your professional skill set in many ways.
• This course will go a little more in depth of web analytics and help you
measure success in real time. It’s really helpful.

10. You can do this!
• So, there you have it. 5 courses/certifications I think are crucial for
people in the digital marketing industry or for individuals that want to
learn more to see if this is the right fit. I know procrastination can get the
better of you but just give one of them a shot. See how it goes.

11. Who Am I?
• Hasnain Raza
• Graduate from Simon Fraser University, Vancouver,
Canada. Specialized in Communication, Developing Tech
in Business and Entrepreneurship and Innovation
• Currently living in Vancouver, BC
• Professional Digital Marketer
• www.hasnainmraza.com
• @hasnainr9