brand simplicity

1. UNLOCK THE POWER OF SIMPLICITY
BY HASSEN WESLATI
STRATEGIC PLANNER GREY TUNISIA

2. THE ART OF ART, THE GLORY OF
EXPRESSION AND THE SUNSHINE OF
THE LIGHT OF LETTERS, IS
SIMPLICITY.
WALT WHITMAN

3. WHAT IS SIMPLICITY

4. THE ABILITY TO SIMPLIFY MEANS
TO ELIMINATE THE UNNECESSARY
SO THAT THE NECESSARY MAY
SPEAK
HANS HOFMANN

5. SIMPLICITY IS NOT A SRATEGY
IT’S NOT A MARKETING POSITION
SIMPLICITY IS A STATE OF MIND

6. SIMPLICITY FOR BRANDS

7. WHAT MAKES A BRAND SIMPLE ?
A REMARKABLY CLEAR AND UNEXPECTEDLY
FRESH BRAND EXPERIENCES

8. WHAT’S A BRAND EXPERIENCE?
THE INTERACTION A CUSTOMER HAS WITH THE VARIOUS
TOUCHPOINTS IN THE PROCESS OF PURCHASING AND
USING A BRAND OR PRODUCT
AWARNESS INTEREST DESIRE PURCHASE USE

9. PACKAGING BILLS
BRAND
E-MAIL
WEB
SITE
CUSTOMER
SERVICE
FB
PAGE
MOBILE
APP
TV ADS
PRINT
ADS
PRODUCT
STORE
LOGO
EVENT
BROCHURE
PR
TAG
LINE
CATALOGUES
BRAND
EMBASSADORS
TOUCH POINTS

10. WAYS TO SIMPLICITY

11. COMMUNICATION
MARKETING
BRAND EXPERIENCE
PRODUCT COMMUNICATION
Marketing
Product

12. SIMPLE PRODCUT
PRODUCT
SAVING TIME WITH INCREASED
CONVENIENCE AND
ACCESSIBILITY / REDUCING
STRESS BY PROVIDING SAVINGS /
BRINGING VALUE / EASE OF USE
AND INTERACTIONS.

13. SIMPLE MARKETING
MARKETING
ENABLING CONSUMERS TO GET
MORE FROM LIFE: DEEPER
RELATIONSHIPS, EASYGOING
LIFESTYLES.
TAKE A CUSTOMER-CENTRIC
APPROACH TO EVERYTHING,
INCLUDING ALL TOUCHPOINTS.

14. SIMPLE COMMUNICATION
COMMUNICATION
COMMUNICATING DIRECTLY,
CLEARLY AND WITHOUT JARGON.

15. COMMUNICATION
COMMUNICATION
MARKETING
PRODUCT
MARKETING
ENABLING CONSUMERS TO GET
MORE FROM LIFE: DEEPER
RELATIONSHIPS, EASYGOING
LIFESTYLES.
TAKE A CUSTOMER-CENTRIC
APPROACH TO EVERYTHING,
INCLUDING ALL TOUCHPOINTS.
PRODUCT
SAVING TIME WITH INCREASED
CONVENIENCE AND
ACCESSIBILITY / REDUCING
STRESS BY PROVIDING SAVINGS /
BRINGING VALUE / EASE OF USE
AND INTERACTIONS.
COMMUNICATING DIRECTLY,
CLEARLY AND WITHOUT JARGON.

16. APPLE CASE STUDY

17. PRODUCT
A SIMPLE PRODUCT EXPERIENCE

18. PACKAGING MARKETING
SIMPLE PACKAGING

19. STORE
MARKETING
SIMPLE STORE EXPERIENCE

20. WEBSITE
MARKETING
SIMPLE WEBSITE NAVIGATION EXPERIENCE

21. WEBSITE
COMMUNICATION
MARKETING
SIMPLE ADS
SIMPLE WEBSITE NAVIGATION EXPERIENCE

22. ADVERTISING
COMMAMRUKNEICTIANTGION
SIMPLICITY BRINGS ORDER
TO COMPLEXITY
JONATAN IVE
APPLE ‘S SENIOR VICE PRESIDENT
OF DESIGN
SIMPLE ADS, COMMUNICATING DIRECTLY, CLEARLY AND WITHOUT JARGON

23. WHY SIMPLICITY IS SO IMPORTANT

24. SIMPLICITY IS ELEMENTAL, ESSENTIAL AND PROFITABLE

25. SIMPLICITY IN COMMUNICATION

26. ?

39. HELL NO !!!

40. THE BEST IDEAS ARE THE
SIMPLE ONES

41. IT’S ABOUT SAYING THE SAME THING IN A SIMPLER
WAY
B
A
B
A
SIMPLE IS BETTER

43. SIMPLY THANK YOU
has.weslati@gmail.com