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Applications Save Lives
© Havas Sports & Entertainment
by Jez Jowett - @Jezmond
More people are online, spending more
time and money, doing more things.
That’s a fact. Fifteen years ago, 80% of
that time was spent on destination websites (news, lifestyle, entertainment, music sites). Now that’s changed. Consumers
are connecting with the internet through
applications, which bring them selected
website content, effectively a halfway
house. The application explosion is gathering
steam. Facebook applications and mobile
applications have replaced micro-sites.
Campaigns have a dedicated application.
There are applications to find the best applications. Mobile smart applications are
connected to wearable technology. It’s
going to be an app-tastic year in 2014 with
a lot of winners, and a handful of cremations/RIP’s.
FourSquare was loved and adopted and
created a new enjoyment to checking in,
through gamification. However its USP
(Geolocation) and Geo-promotional offers
have been eroded with the key SN’s (Facebook and Google+) now providing this
integration. Its couponing ‘hook’ is now
surpassed by Groupon and Living Social. It
will be a sad day at the FourSquare funeral, but as one dies, another is born. SnapChat will be the most talked about SN
and the most installed mobile application
for 16-25 years old. Invest now! Images
with overlaid text will create a new teen
language. Selfies will self destruct with
a teen’s pre-sent timer destruct setting.
‘Spot the selfie’ before it disappears forever.
The healthcare industry has been afraid
to embrace social media for fear of litigation and lawsuits on the back of posts
or comments that get misinterpreted. Yet
online doctors, health gurus and advice
have always been just a click away. Applications will become the digital dispensary
cabinet, helping to save lives, inform healthier decisions, and turn a negative into a
positive. Digital technologies will be the
Smartphone applications already exist
that take your heart rate (through camera technology) and measure your stress
levels (variance in blood pulse). Health
applications will regulate your diet, your
medication, your exercise and your doctor
call outs. Being healthier, and knowing
your health level will be a finger away,
all synched to your social and media profile which ultimately will provide a better
health service and more personalized
health care (included insurance package) personalized for you. Health status
updates will be the new social bragging
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