UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report. The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).

1. Covid–19
Media Behaviours Report
15 Oct 2020
Wave 12

2. We are currently living in truly unprecedented times, in
which the lives of people, companies and communities
are being totally disrupted.
The dramatic change in our daily lives is having a huge
impact on our behaviours and media consumption. As old
routines are abandoned, new patterns are emerging.
How and why are people accessing media? What are the
big shifts in time spent? How has the role media plays
changed? This report examines the key shifts in
behaviour since the emergence of Covid-19.
Introduction

3. • The research was commissioned by Havas Media Group, to
understand the impact of COVID-19 across a range of behaviours
among UK citizens, with a focus on media consumption. We ran the
research to track the impact of the developing situation over time. The
research was run on a fortnightly basis for the first 8 waves, switching
to a 4 week frequency from wave 9 onwards
• This presentation covers key findings and implications from the twelfth
wave of results. Fieldwork was carried out over a 48 hour period from
10-12 October. The sample size is 1,432 respondents, nationally
representative with quotas set on age, gender and region. The
following results are cut by age group; however we are able to
analyse the results by gender, region and sector of employment
should that be of interest.
• In addition to the research, we have undertaken an industry and
market analysis alongside further desk research to give greater
context and depth to the research results.
• If you have any questions about the contents of this report please
email: mediastrategyandinsight@havasmg.com
CONTEXT
A bit about
this report
Wave 9: 20-21 July
Wave 10: 16-18 Aug
Wave 11: 13-15 Sept
Wave 12: 10-12 Oct
_3
Fieldwork dates
Wave 1: 17-18 March
Wave 2: 30-31 March
Wave 3: 13-14 April
Wave 4: 27-28 April
Wave 5: 11-12 May
Wave 6: 25-26 May
Wave 7: 08-09 June
Wave 8: 22-23 June
2-weekly: 4-weekly:

4. • Wave 12 fieldwork largely took place before the government update on Mon 12th Oct announcing the 3-
tiered system of restrictions. With this in mind, we see little change in mental wellbeing this wave. Feelings
of anxiety remain prevalent, notably for 25-34s, but many also feel well informed, particularly age 65+.
• Even with Government guidelines limiting social gatherings, those taking part in social distancing has seen a
significant decrease.
• Avoidance of international travel has significantly dropped this wave. In line with this, interest in travel
content is up for 18-24s who could be risking having to quarantine to take advantage of good deals &
discounts.
• Avoidance of sports events also drops slightly this wave, as people also consume more sport content.
However, with the new curfew in place, people are slightly more inclined to avoid restaurants & bars.
• Media consumption remains higher than it was before COVID-19, with video streaming, social media and
video on demand benefitting the most, although all three drop in usage this wave – largely due to younger
(18-24s) and older (55+) age groups reducing their consumption.
• While consumption of some of the top media channels has decreased, this wave people are spending more
time with live TV, radio, music streaming, magazines, outdoor and cinema. 25-54s are consuming more
media across the board.
• There has been a decline in all media needs, possibly because there are now more out of home activities
available. However, with anxiety prevalent, older age groups (45+) are seeking more comfort from media.
• There has also been a decline in activities undertaken, especially for 18-24s. However, 25-34s seem to be
more willing to take up more new hobbies/activities this wave, possibly as one of the age groups most
affected by job insecurity as a result of COVID.
• Online shopping spend sees a notable drop among 18-24s for many categories, and the same goes for 65+.
• In-store spend has risen a little this wave, with 18-24s notably spending more across all categories in
physical stores, suggesting they may be switching allegiances back to bricks & mortar retailers.
EXECUTIVESUMMARY
Executive
summary

5. CONSUMERMINDSET
_5
This wave sees little change in the impact of news coverage on mental wellbeing, with
feelings of anxiety remaining most prevalent, particularly for 25-34s. Those feeling well
informed also remains high, with 65+ being most likely to feel well informed
Impact of COVID-19 on mental wellbeing – TOTAL BY AGE, wave 12 only
39%
28%
21%
22%
19%
10%
6%
8%
4%
41%
37%
12%
21%
17%
18%
9%
10%
2%
39%
40%
11%
18%
15%
17%
10%
9%
2%
35%
38%
11%
17%
13%
15%
10%
10%
3%
34%
33%
24%
17%
13%
16%
10%
8%
3%
32%
35%
18%
19%
13%
15%
9%
8%
4%
33%
36%
17%
18%
14%
14%
9%
8%
4%
30%
36%
16%
17%
12%
12%
10%
9%
4%
31%
34%
20%
15%
13%
12%
8%
10%
3%
33%
34%
20%
16%
15%
12%
9%
9%
3%
35%
30%
22%
17%
16%
13%
6%
8%
4%
34%
30%
21%
17%
16%
13%
8%
7%
4%
Anxious Well informed Confused Overwhelmed Unsafe Isolated / lonely More connected
to my
community
Reassured Other
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12
Significantly higher/lower than previous wave
What impact has news coverage of COVID-19 had on your mental wellbeing?
18-24 25-34 35-44 45-54 55-64 65+
I feel anxious 35% 41% 36% 35% 37% 22%
I feel well informed 21% 19% 28% 28% 34% 43%
I feel confused 21% 25% 21% 24% 22% 16%
I feel overwhelmed 27% 23% 18% 18% 14% 7%
I feel unsafe 17% 21% 15% 15% 15% 12%
I feel isolated / lonely 15% 19% 15% 11% 13% 5%
I feel more connected to my
community
11% 9% 7% 7% 6% 7%
I feel reassured 6% 6% 7% 7% 4% 9%
Other 2% 2% 2% 2% 5% 7%

6. LIFESTYLE
_6
Numbers working from home ‘more often’ have fallen slightly this wave. Even with Government
guidelines limiting social gatherings, those taking part in social distancing & seeing less people
has seen a significant decrease, with 18-24s and 65+ being least likely to adopt these behaviours
Change in working situation – TOTAL Change in working situation, wave 12 – BY AGE
Change in personal / social situation – TOTAL Change in personal / social situation, wave 12 – BY AGE
48%
14%
18%
10%
8%
3%
30%
25%
15%
8%
21%
2%
32%
22%
15%
9%
23%
2%
34%
23%
12%
9%
21%
1%
34%
22%
13%
8%
21%
2%
35%
22%
14%
9%
20%
2%
36%
21%
14%
10%
19%
2%
40%
19%
16%
9%
15%
2%
41%
20%
17%
11%
12%
2%
46%
18%
15%
11%
10%
2%
48%
17%
19%
10%
8%
3%
48%
17%
17%
11%
7%
3%
There's been no change
to my working pattern at
all
I am working from home
all the time
I am working from home
more often
I’m working reduced
hours
I’ve had to stop working
altogether
I’m working shifted hours
(e.g. to accommodate
childcare)
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12
53%
23%
19%
15%
60%
2%
38%
22%
65%
2%
32%
20%
66%
4%
28%
17%
67%
3%
26%
15%
69%
7%
22%
13%
73%
6%
21%
12%
69%
10%
18%
12%
72%
10%
16%
11%
71%
9%
15%
14%
73%
14%
14%
9%
66%
17%
16%
9%
I’m taking part in social distancing
and seeing less people
I've not changed my behaviour at
all
I’ve chosen to self-isolate I’ve been advised / forced to self-
isolate
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12
In light of the recent COVID-19 outbreak, at this point in time, which of the following apply to you? Significantly higher/lower than previous wave
18-24 25-34 35-44 45-54 55-64 65+
There's been no change to my working pattern at all 29% 33% 32% 46% 52% 76%
I am working from home all the time 15% 18% 26% 23% 18% 7%
I am working from home more often 27% 26% 24% 17% 13% 2%
I’m working reduced hours 19% 18% 9% 10% 12% 3%
I’ve had to stop working altogether 12% 11% 7% 5% 6% 5%
I’m working shifted hours (e.g. to accommodate
childcare)
7% 5% 4% 3% 0% 0%
18-24 25-34 35-44 45-54 55-64 65+
I’m taking part in social distancing and seeing
less people
63% 68% 66% 69% 68% 63%
I've not changed my behaviour at all 10% 16% 18% 16% 20% 20%
I’ve chosen to self-isolate 26% 17% 15% 13% 12% 18%
I’ve been advised / forced to self-isolate 8% 11% 10% 8% 5% 9%

7. LIFESTYLE
While the battle for WFH audiences is heating up among big tech companies, we
start to learn what works and what doesn’t in our virtual workspaces
_7
After introducing more changes to its
Google Meet platform in order to compete
with Zoom, Google is now coming after
Microsoft’s Teams with an introduction of
Google Workspace (formerly G Suite). The
new platform promises the integration all of
Google’s productive tools - Gmail,
Calendar, Drive, Docs, Sheets, Slides, and
Meet. Google Workspace VP explained the
reason for this move saying “Work is no
longer a physical place that we go to,
necessarily”
Microsoft announced a slew of new
features with a big focus on mental health
and wellbeing, with the most interesting
being ‘virtual commutes’. While hardly
anybody misses commuting, research has
shown that the reflection typically done
during that time can increase productivity
by 12-15%. Therefore in 2021 Microsoft
will aim to replicate it in Teams
environment – how exactly and whether it
will actually work still remains to be seen.
While WFH comes with its fair share of
benefits, some struggle with it. With many
offices closed, people looking for a change
of scenery have embraced a concept of
‘pub desks’. The BBC reported that more
and more pubs across the UK are exploring
the idea of co-working spaces hoping it will
help to make up for lost revenues due to
lockdown and the introduction of a 10pm
closing time. On the other hand, some are
questioning whether ‘pub desking’ (?) is a
safe way of working.

8. LIFESTYLE
_8
International travel has seen a significant decrease in avoidance this wave, with sports
events also seeing a slight fall. 18-24s are least likely to avoid every place/event, with
the workplace being the place avoided the least
Significantly higher/lower than previous waveWhat types places / events are you planning on avoiding in the coming weeks?
Places / events planning to avoid in the coming weeks – TOTAL
Places / events planning to avoid in the coming weeks,
wave 12– BY AGE
60%
62%
53%
59%
64%
55%
32%
36%
76%
80%
73%
78%
82%
78%
60%
57%
76%
78%
74%
77%
81%
76%
57%
60%
74%
75%
71%
73%
78%
69%
50%
49%
73%
76%
72%
74%
77%
66%
49%
46%
74%
76%
72%
74%
74%
64%
43%
41%
72%
74%
71%
71%
72%
59%
42%
39%
68%
70%
63%
67%
66%
55%
34%
38%
66%
66%
62%
62%
54%
48%
33%
31%
71%
66%
63%
62%
46%
45%
32%
27%
72%
66%
66%
59%
49%
45%
31%
30%
67%
67%
63%
58%
51%
45%
32%
30%
International
travel
Cinemas Sports events Public transport Restaurants, pubs
& bars
Shopping centres The workplace Shops in general
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12
18-24 25-34 35-44 45-54 55-64 65+
International travel 36% 53% 65% 72% 78% 83%
Cinemas 45% 53% 60% 71% 71% 85%
Sports events 45% 51% 58% 66% 68% 76%
Public transport 29% 52% 59% 62% 63% 69%
Restaurants, pubs & bars 32% 40% 50% 53% 61% 58%
Shopping centres 27% 41% 43% 44% 52% 54%
The workplace 15% 30% 25% 28% 32% 49%
Shops in general 25% 27% 29% 33% 31% 31%

9. LIFESTYLE
Even though it’s more likely on the 31st of October kids will be knocking on our
door saying ‘track or trace’, brands on both sides of the pond try to find ways to
celebrate Halloween in a COVID-secure way
_9
In the US, Mars Wrigley launched a month-
long virtual Halloween experience called
Treat Town which is available via mobile
apps and desktop. Adults can give out
virtual candy credits while trick-or-treaters
can "visit" family and friends to collect the
credits redeemable for real-world treats via
online and real-world retailers. Kids can
also create avatars such as vampires and
monsters.
While Cineworld announced the
temporary closure of its cinemas and
Odeon is looking into cutting the opening
hours for some of its venues, there are still
places to go for those not able to get
through October without watching some
scary movies. Thorpe Park will host
screenings of horror movies at an on-site
drive-in cinema. The event is organised by
Luna Cinema and coincides with the
amusement park’s annual Fright Nights
Fearstival.
‘Animal Crossing: New Horizons’ is getting
spooky for Halloween. Players of the madly
popular Nintendo game will be able to get
their virtual hands on new goodies, DIY
projects and even pine cones. They also will
be able to grow pumpkins, witchy outfits and
even body paint and eye contacts in
preparation for spooky season.

10. Media behaviour
changes

11. CHANNELCHANGES
_11
Media consumption remains higher than it was before COVID-19, with video
streaming, social media and video on demand benefitting the most, although
all three channels drop in usage this wave
Change in media channel usage, Wave 12
27% 24% 22% 20%
13% 12% 11% 10% 9% 7% 6% 3% 3%
26%
23%
31%
29%
21%
20% 22%
20%
17%
14% 16%
5% 7%
24% 35%
34%
38%
40%
25%
29%
40%
26%
22%
40%
9%
27%
2%
4%
3% 5%
8%
4%
4%
8%
4%
4%
6%
6%
10%
1%
3%
1%
4%
6%
3%
3%
6%
3%
3%
7%
50%
19%
19%
12% 9%
4%
11%
37%
32%
16%
41%
50%
25% 26%
33%
Video
streaming (e.g.
Netflix, Amazon
Prime)
Visiting Social
Media websites
Watching video
on demand
(e.g. iPlayer,
Now TV,
YouTube)
Watching live
TV (on TV set
or other device)
Listening to the
Radio
Mobile gaming
(e.g. Candy
Crush, Clash of
Clans)
Music
streaming (e.g.
Spotify,
Deezer)
Reading
Newspapers
(either physical
copy or online)
PC & Console
gaming.
Listening to
podcasts
Reading
Magazines
(either physical
copy or online)
Visiting the
Cinema
Posters on
street or on
public transport
Never did this
Doing a lot less of
Doing a bit less of
Doing about the same
amount
Doing a bit more of
Doing a lot more of
How would you describe your use of the following media channels and platforms, compared to the time before COVID-19?
NET doing more of
(w11 VS. w10)
-4% -3% -3% 2% 4% -1% 2% 0% -2% 0% 2% 3% 2%
NET doing less of
(w11 VS. w10)
1% 0% 1% 1% 0% -2% -1% 1% 1% 0% 1% -9% -5%

12. CHANNELCHANGES
_12
While consumption of some of the top channels has decreased, this wave
people are spending more time with live TV, radio, music streaming, magazines,
outdoor and cinema
Change in media channel usage, Wave 12 Change Wave 12 vs. Wave 11
NET DOING
MORE OF
NET DOING
LESS OF
Video streaming (e.g. Netflix, Amazon Prime) 53% 4%
Watching video on demand (e.g. iPlayer, Now TV, YouTube) 53% 4%
Watching live TV (on TV set or other device) 48% 9%
Visiting Social Media websites 47% 6%
Listening to the Radio 34% 15%
Music streaming (e.g. Spotify, Deezer) 33% 6%
Mobile gaming (e.g. Candy Crush, Clash of Clans) 31% 7%
Reading Newspapers (either physical copy or online) 30% 14%
PC & Console gaming. 26% 8%
Reading Magazines (either physical copy or online) 22% 13%
Listening to podcasts 21% 8%
Posters on street or on public transport 10% 29%
Visiting the Cinema 8% 56%
How would you describe your use of the following media channels and platforms, compared to the time before COVID-19?
TOTAL CHANGE IN
DOING MORE OF
TOTAL CHANGE IN
DOING LESS OF
-4% 1%
-3% 1%
2% 1%
-3% 0%
4% 0%
2% -1%
-1% -2%
0% 1%
-2% 1%
2% 1%
0% 0%
2% -5%
3% -9%

13. CHANNELCHANGES
_13
While 18-24s are consuming less of the top media channels this wave, they have
upped consumption of audio, print, outdoor and cinema. 25-54s are consuming
more media across the board, while 55+ show decreases for many channels
Change in media channel usage wave 12, by age Change in use of media
(Net doing more Wave 12 vs. Wave 11)
How would you describe your use of the following media channels and platforms, compared to the time before COVID-19?
NET DOING MORE OF:
18-24 25-34 35-44 45-54 55-64 65+
Visiting Social Media websites 66% 63% 57% 50% 41% 23%
Watching video on demand (e.g. iPlayer, Now TV, YouTube) 64% 68% 65% 60% 44% 30%
Video streaming (e.g. Netflix, Amazon Prime) 64% 72% 71% 63% 43% 23%
Music streaming (e.g. Spotify, Deezer) 57% 49% 45% 30% 23% 11%
Mobile gaming (e.g. Candy Crush, Clash of Clans) 47% 47% 39% 35% 26% 9%
Watching live TV (on TV set or other device) 46% 52% 56% 52% 45% 40%
PC & Console gaming. 41% 45% 37% 22% 16% 7%
Listening to the Radio 34% 37% 39% 38% 34% 27%
Listening to podcasts 34% 37% 29% 19% 15% 3%
Reading Magazines (either physical copy or online) 31% 28% 30% 20% 19% 12%
Reading Newspapers (either physical copy or online) 29% 38% 36% 30% 28% 21%
Posters on street or on public transport 21% 16% 15% 9% 4% 3%
Visiting the Cinema 17% 15% 12% 8% 3% 1%
Total 18-24 25-34 35-44 45-54 55-64 65+
-3% -5% 1% -1% 2% -1% 0%
-3% -8% 4% 2% 4% -3% -5%
-4% -9% 3% 4% 4% -5% -4%
2% 0% 8% 9% -3% 5% 4%
-1% -2% 2% 1% 2% 6% -1%
2% -4% 7% 8% 4% -3% 0%
-2% -11% 2% 5% -1% 4% -1%
4% 7% 5% 3% 4% 3% 4%
0% 2% 4% 4% 1% 0% -2%
2% 9% 6% 3% 2% -1% 1%
0% 6% 4% -2% 2% -5% -2%
2% 8% 3% 6% 1% -1% 2%
3% 9% 5% 5% 4% 1% -1%

14. SOCIALMEDIA
Facebook & WhatsApp continue to show the biggest increase in usage vs.
pre-COVID, however both decline further this wave. Twitch and LinkedIn show
the biggest increase in use, driven by 18-24s and 25-34s respectively
_14
Change in use of Social Media Platforms, Wave 12
Change in use of Social Media Platforms
(Net using more Wave 12 Vs. Wave 11)
22%
18%
13%
10% 8% 7% 5% 4%
21%
24%
14%
13%
10%
8%
9%
6%
31%
27%
24%
24%
11% 17% 19%
12%
5%
4%
4%
4%
3%
4%
5%
2%
4%
2%
2%
4%
2%
3%
5%
2%
18%
25%
43% 46%
66%
61%
57%
74%
Facebook WhatsApp Instagram Twitter TikTok Snapchat LinkedIn Twitch
Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more
How would you describe your use of the following social media platforms, compared to the time before COVID-19?
Total 18-24 25-34 35-44 45-54 55-64 65+
Twitch 2% 8% 2% 4% 4% 3% 0%
LinkedIn 2% 3% 7% 3% 1% 2% 1%
Twitter 1% 1% 5% 0% 6% 3% 3%
TikTok 1% 4% -1% 8% 4% 2% 0%
Snapchat 0% -4% -2% 5% 4% 3% 0%
Facebook -1% 4% 7% -2% 7% -6% -2%
Instagram -1% -5% 4% -1% 4% 8% 0%
WhatsApp -2% -3% 4% -4% 2% -1% -2%

15. AUDIOPLATFORMS
Most audio channels see a rise in usage this wave, especially among 18-44s.
Although use of Spotify has increased the most since before COVID-19, it is
the only channel to drop slightly in usage this wave
_15
Change in use of Audio Channels, Wave 12
Change in use of Audio Channels
(Net using more Wave 12 Vs. Wave 11)
How would you describe your use of the following audio channels and platforms, compared to the time before COVID-19?
10%
6% 6% 5% 5% 4% 4% 3%
13%
14% 12%
9% 11%
8% 6% 5%
21% 30%
19%
21%
28%
19%
14%
13%
5%
6%
3% 5%
6%
4%
3%
4%
3%
5%
3% 5%
4%
4%
3%
3%
47%
39%
56% 55%
47%
61%
70% 71%
Spotify BBC Sounds
/ BBC Radio
Amazon
Music
Capital
Radio
Heart Radio Absolute
Radio
Apple Music LBC
Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
Amazon Music 3% 8% 5% 9% 3% 4% -3%
Absolute Radio 2% 10% 6% 1% 2% 2% 1%
Capital Radio 2% 6% 4% 3% 2% 4% 0%
LBC 1% 1% 4% 6% -1% 2% 0%
Apple Music 1% 2% 5% 3% 2% 2% 1%
Heart Radio 1% 6% 5% 1% -2% 4% 2%
BBC Sounds / BBC
Radio
1% 8% 3% 1% 0% -4% 3%
Spotify -1% 1% -1% 5% -2% 0% 3%

16. AUDIOPLATFORMS
The music world continues to adjust to the new reality
_16
In the absence of real-world concerts,
Spotify is adjusting the 'On Tour' section by
allowing any kind of virtual event to show
up there too. While the listing needs to be
set up through Songkick, the livestreams
can be hosted on any of the popular
platforms such as Twitch, YouTube and
Instagram.
Zoom is entering the online events space
with the launch of a spin-off platform
called OnZoom. Organisers will be able to
create online experiences with up to 1,000
attendees. This will provide yet another
platform for musicians to drive revenues in
these trying times. However, Zoom is not
limiting its target audiences to the music
industry and hopes the new platform will
also appeal to those from the fitness and
art worlds.
Uber partnered with the English National
Opera for a drive-in experience, following
research conducted by the car-sharing
company which said that more than half of
Britons are feeling the effects of "cultural
cabin fever" and believe live music and arts
will improve their sense of wellbeing. The
experience was also available for those
without a car thanks to a partnership with
Lime for those who want to travel to the
venue by bicycle.

17. NEWSBRANDS
At a total level, newspaper readership remains fairly stable this wave. The
Mirror and The Times have seen a slight uplift, particularly driven by 18-34s
but also 45-64s
_17
Change in use of newspaper brands, Wave 12
Change in use of newspaper brands
(Net using more Wave 12 Vs. Wave 11)
How would you describe your use of the following newspaper brands, compared to the time before COVID-19?
5% 5% 4% 4% 3% 3% 3% 3%
10% 8% 9% 7% 5% 6% 8%
4%
26%
22% 20%
18%
19% 20% 19%
17%
6%
5%
4%
5% 8% 5% 6%
4%
7%
6%
5%
5%
14%
5% 5%
3%
46%
54%
58%
62%
51%
60% 60%
69%
The Daily
Mail
The Sun The
Guardian
The Mirror Metro The
Telegraph
The Times Huffington
Post
Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
The Mirror 2% 6% 5% 2% 3% 3% 0%
The Times 2% 3% 5% 0% 3% 3% 0%
The Sun 1% 6% 5% 3% 0% 0% 0%
Metro 1% 3% 2% 4% 2% 1% -1%
Huffington Post 1% 2% 1% 2% 3% 2% -1%
The Telegraph 1% 0% -1% 0% 4% 2% 1%
The Daily Mail 0% 7% 0% -5% 1% -3% 3%
The Guardian 0% 2% 3% -5% 2% -1% 0%

18. TVCHANNELS
TV consumption remains elevated, particularly for BBC News, despite it seeing a slight
drop this wave. 18-24s are watching notably more TV this wave, with the exception of
Channel 4 and BBC News, whereas over 65s are watching less, with the exception of ITV
How would you describe your use of the following TV channels, compared to the time before COVID-19?
20%
10% 10% 10% 7% 7% 5%
27%
20%
16%
20%
17% 16% 16%
32%
50%
26%
46% 54%
31%
51%
5%
6%
5%
5%
7%
4%
8%
5%
4%
5%
6%
5%
5%
5%
11% 9%
38%
14%
10%
38%
15%
BBC
News
ITV Sky News BBC
(other
channels)
Channel
4
Sky
(other
channels)
Channel
5
Never used this
Using a lot less
Using a bit less
Using about the same
amount
Using a bit more
Using a lot more
Change in use of TV, Wave 12
Change in use of TV Channels
(Net using more Wave 12 vs. Wave 11)
Total 18-24 25-34 35-44 45-54 55-64 65+
Sky News 2% 5% 3% 7% 4% 2% 0%
ITV 2% 7% -3% 3% -1% 5% 7%
Channel 5 2% 5% 4% 2% -1% 1% 1%
Sky (other channels) 1% 4% 1% 3% 3% 2% 0%
BBC (other
channels)
1% 7% 1% 2% -1% 0% -1%
Channel 4 0% -1% -1% 4% -4% 4% 1%
BBC News -1% 0% 1% -3% 2% -6% -2%

19. VOD&STREAMING
Netflix, YouTube & Amazon Prime Video continue to show the biggest increase in usage vs.
before COVID, despite a drop in usage this wave, particularly among 18-24s where we see a
shift towards Apple + and My5; the only streaming services to see an uplift this wave
How would you describe your use of the following video on demand and streaming platforms, compared to the time before COVID-19?
25%
18%
12% 11% 6% 6% 5% 3%
22%
24%
18% 22%
14% 12%
9%
6%
18%
36%
19%
35%
38% 39%
33%
13%
2%
5%
4%
6%
6% 6%
5%
4%
2%
3%
4%
6%
5% 5%
5%
2%
31%
14%
42%
20%
32% 33%
44%
72%
Netflix YouTube Amazon
Prime
Video
BBC
iPlayer
ITV Hub All 4 My5 Apple +
Never used this Using a lot less Using a bit less
Using about the same amount Using a bit more Using a lot more
Change in use of video on demand & streaming platforms,
Wave 12
Change in use of video on demand & streaming platforms
(Net using more Wave 12 Vs. Wave 11)
Total 18-24 25-34 35-44 45-54 55-64 65+
Apple + 3% 15% 1% 3% 2% 3% 1%
My5 2% 10% 3% 2% -2% 3% 1%
BBC iPlayer 0% -3% 2% 7% 1% -3% 0%
ITV Hub 0% 3% 3% -3% 3% -2% 2%
All 4 0% 3% 2% 1% -2% 1% 0%
Netflix -2% -6% 5% 10% -2% 3% -6%
Amazon Prime Video -3% -13% 1% -1% 1% -3% 0%
YouTube -4% -10% 5% -1% 1% -1% -7%

20. Role of media
and content

21. NEWSSOURCES
Preferred sources of COVID news have remained fairly stable this wave. At a total
level, TV has seen the biggest uplift (driven by 25-54s), while news websites are the
only source to drop this wave, with less preference across all ages except 65+
Primary / preferred source of news re:
COVID-19
Significantly higher/lower than previous wave
What is your primary / preferred source of news re: COVID-19?
0%
10%
20%
30%
40%
50%
60%
70%
TV News
websites
Social media
platforms
Radio Newspapers Friends &
Family
(Word of
Mouth)
Podcasts Magazines
Wave 1 Wave 2 Wave 3 Wave 4
Wave 5 Wave 6 Wave 7 Wave 8
Wave 9 Wave 10 Wave 11 Wave 12
Primary / preferred source of news re: COVID-19
Wave 12
Primary / preferred source of news re:
COVID-19 Net gains Wave 12 vs. Wave 11
Total 18-24 25-34 35-44 45-54 55-64 65+
TV 47% 28% 34% 41% 53% 54% 62%
News websites 23% 22% 30% 29% 22% 22% 17%
Social media platforms 10% 20% 14% 14% 10% 8% 1%
Radio 6% 6% 4% 4% 6% 9% 7%
Newspapers 5% 3% 4% 3% 3% 4% 10%
Friends & Family 5% 11% 9% 5% 4% 1% 1%
Podcasts 1% 5% 2% 1% 1% 1% 0%
Magazines 1% 5% 2% 2% 1% 0% 0%
Total 18-24 25-34 35-44 45-54 55-64 65+
TV 2% -2% 5% -1% 6% -2% -5%
Radio 1% 3% -1% 0% 0% 3% 1%
Friends & Family 1% 4% 2% -1% 2% -1% -1%
Newspapers 0% 2% 0% -1% -1% -2% -1%
Magazines 0% 1% -1% 0% 0% 0% 0%
Podcasts 0% 2% -2% -2% 0% 1% 0%
Social media platforms 0% -7% -4% 6% 2% 4% 0%
News websites -3% -3% -1% -2% -9% -2% 5%

22. TRUSTWORTHYSOURCES
Which of the following do you trust for factually correct information about COVID-19?
The BBC remains the most trustworthy source of COVID information despite a further
drop this wave. The Guardian and Sky News have also slightly dipped whereas there
has been a significant shift towards Facebook, driven by 25-64s
Trustworthy sources of information
re: COVID-19
Trustworthy sources of information re: COVID-19
Wave 12
Trustworthy sources of information re: COVID-19
Net gains Wave 12 vs. Wave 11
0%
10%
20%
30%
40%
50%
60%
70%
80%
BBC SKY News The
Guardian
Daily Mail Friends &
Family
Facebook Other Twitter
Wave 1 Wave 2 Wave 3 Wave 4
Wave 5 Wave 6 Wave 7 Wave 8
Wave 9 Wave 10 Wave 11 Wave 12
Significantly higher/lower than previous wave
Total 18-24 25-34 35-44 45-54 55-64 65+
The BBC 57% 46% 51% 50% 57% 62% 67%
SKY News 26% 23% 28% 30% 30% 25% 21%
The Guardian 14% 16% 19% 15% 12% 10% 13%
Daily Mail 12% 8% 12% 14% 9% 13% 16%
Friends &
Family
12% 14% 15% 13% 11% 9% 9%
Facebook 9% 14% 17% 12% 9% 7% 2%
Other 8% 5% 5% 5% 7% 8% 14%
Twitter 6% 14% 9% 8% 8% 4% 1%
Total 18-24 25-34 35-44 45-54 55-64 65+
Facebook 2% 1% 3% 4% 3% 5% 0%
Other 0% -1% -1% -2% -4% 1% 6%
Friends & Family 0% 1% 4% 2% -1% -2% -1%
Daily Mail 0% -2% 0% 3% 0% -1% -1%
Twitter 0% 1% 2% -2% 3% 2% -1%
SKY News -1% -3% -2% -2% 1% -1% 1%
The Guardian -1% -1% 3% -2% -4% -5% 2%
The BBC -3% -4% 1% -6% -4% -6% -9%

23. COMMUNICATION
Use of all communication methods has dropped again for another month, possibly
as people are becoming more comfortable with seeing others face-to-face rather
than having to rely on technology; use of social media is down for 25-34s
In terms of how you are keeping in touch with your friends and family, are you doing any more or less of the following, compared to the time before COVID-19?
22% 18% 17% 15%
29%
26%
23% 28%
33%
28% 37%
46%
4%
5%
5%
4%1%
2%
3%
3%11%
21%
14%
3%
Messaging (e.g.
WhatsApp, Facebook
Messenger)
Video Calls (e.g.
Facetime, Skype)
Social Media
platforms (e.g.
Facebook, Instagram)
Talking on the phone
Never did this A lot less A bit less About the same A bit more A lot more
Change in communication since COVID-19
Wave 12
Change in communication since COVID-19
(Net using more Wave 12 vs. Wave 11)
Total 18-24 25-34 35-44 45-54 55-64 65+
Talking on the phone -1% 2% 6% -4% -3% -1% -2%
Messaging -2% -6% 3% -3% 1% -3% 2%
Social Media platforms -3% 0% -6% 2% 7% -1% -5%
Video Calls -3% -4% 0% -3% -1% 1% -5%

24. CONTENTAREAS
Consumption of sport content has increased again, with more live sport on TV over the
past few weeks. Travel is up considerably for 18-24s, who could be risking having to
quarantine to take advantage of good deals and discounts currently available
In terms of areas of interest, how would you describe your consumption of the following types of content, compared to the time before COVID-19?
(this could be reading about, watching, or listening to this type of content)
Change in consumption of areas of interest
Wave 12
Change in consumption of areas of interest
(Net consuming more Wave 12 vs. Wave 11)
23%
12% 12% 9% 9% 8% 5% 3%
31%
23%
19% 24%
15% 12%
13%
8%
31%
50%
46% 38%
27% 33%
49%
26%
5% 5%
8%
6%
5%
11%
7%
12%
4% 3%
7%
5%
4%
8%
4%
36%
5% 7% 8%
19%
41%
27%
22%
14%
Never had any
interest in this
A lot less
A bit less
About the same
A bit more
A lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
Sport 3% 3% 2% 4% 4% 2% 4%
Travel 1% 13% 0% 4% 0% 1% -1%
Home & Garden 0% 2% -1% -2% 8% -5% 2%
Science & Technology -1% 1% -1% 2% 1% 0% -1%
Gaming -1% -3% 2% -2% 3% 8% 0%
News -2% -12% -4% -3% 4% 1% -4%
Entertainment -2% -5% 1% 0% 1% 2% 2%
Food -3% -5% -1% -6% 3% 3% 0%

25. NEEDSTATES
There has been a decline across all media needs, possibly because there are more out
of home activities available; however, with anxiety and confusion prevalent, older age
groups (45+) are seeking more comfort from media to help them relax
Thinking about the different roles that media can fulfil in your life, have any of the following needs become more or less important to you, compared to the time before COVID-19?
Change in media needs
Wave 12
Change in media needs
(Net more important Wave 12 vs. Wave 11)
25%
20% 17% 17% 16% 13% 11% 11%
33%
30%
27% 30% 29%
24% 27% 24%
34%
43%
49% 42% 47%
50% 50% 55%
4% 4% 4%
5%
5%
7%
7% 6%
3% 2% 3% 6% 4% 7% 4% 4%
A lot less
important
A bit less
important
About the
same
A bit more
important
A lot more
important
Total 18-24 25-34 35-44 45-54 55-64 65+
Comfort -1% -13% 0% 0% 3% 4% 2%
Connection -2% 0% -2% -1% 0% -1% 3%
Escapism -3% -6% -1% -6% 0% 2% 3%
Inspiration -3% -3% -10% 0% 4% 1% 0%
Unwind -3% -11% -7% 1% -2% 4% 2%
For practical advice -4% 3% -6% -5% -4% -2% -2%
Distraction -4% -8% -7% -3% 1% 2% -1%
Information -5% -18% -9% 1% 1% -11% 1%

26. Broader consumer
behaviour

27. ACTIVITIES
Consistent with the decline in communication & media needs, there has also been a
decline in activities undertaken, especially for 18-24s, who potentially have grown tired
of being productive during lockdown and have increased participation in puzzles/games
In terms of activities, are you undertaking more or less of the following, compared to the time before COVID-19?
Change in activities
Wave 12
Change in activities since COVID-19
(Net doing more Wave 12 vs. Wave 11)
18% 17% 14% 13%
9% 9% 9% 8%
28% 28%
27%
22%
21% 23%
19% 24%
43% 47%
48%
42%
36%
36%
28%
40%
4%
4%
7%
6%
12% 7%
5%
8%
2%
2% 3%
4%
8%
4%
4%
5%
5%
2% 2%
13% 15%
21%
34%
15%
Cooking Cleaning Relaxing Reading
books
Fitness Doing
puzzles,
board
games or
crafts
Playing
computer
/ video
games
DIY
Never did this
A lot less
A bit less
About the same
A bit more
A lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
Doing puzzles, board games or
crafts
-1% 5% 0% -2% -4% 2% 0%
Fitness -1% -1% -1% 0% -2% 7% -2%
Playing computer / video games -1% -8% -1% 5% -1% 6% 3%
Cleaning -2% -5% 4% -5% 3% -1% -6%
DIY -3% -8% -2% -2% 3% -2% -3%
Reading books -3% -11% -3% -5% -1% 4% -2%
Cooking -3% -16% 9% -2% 1% -1% -4%
Relaxing -3% -7% -4% 1% 0% -1% -3%

28. SELFIMPROVEMENT
Thinking about how you are spending your time currently, compared to the
time before COVID-19, which best applies to you for each of the following?
Reading more and learning a new language are the only two activities to increase at a total
level this wave. However, 25-34s seem most willing to take up new hobbies / activities,
possibly as one of the age groups most affected by job insecurity as a result of COVID
New hobbies / activities undertaken
Wave 12
Change in New hobbies / activities (Net already started
/ definitely intend to more Wave 12 vs. Wave 11)
20%
13%
10% 9% 7% 6% 6% 4%
20%
13%
13%
12%
9% 10% 9%
8%
32%
31%
29%
28%
24%
22%
19%
19%
14%
20%
19% 25%
22%
18%
22%
19%
9%
19%
26% 25%
36%
40% 42%
47%
4% 5% 3% 2% 2% 4% 3% 3%
Read more Learn a new
hobby
Take up a new
form of fitness
Learn a new
skill
Take a short
educational
course
Take part in
training through
my existing
workplace
Learn a new
language
Sign up for a
longer
educational
course
I was doing this
before COVID-
19
I definitely won’t
do this
I probably won’t
do this
I might do this
I definitely
intend to do this
I’ve already
started doing
this
Total 18-24 25-34 35-44 45-54 55-64 65+
Read more 2% 0% 3% 3% -1% 2% 4%
Learn a new language 1% 4% 5% 0% 1% 1% 1%
Learn a new skill 0% -3% 7% -1% 0% 5% 2%
Sign up for a longer educational course 0% -7% 7% 1% 4% 0% -1%
Take up a new form of fitness 0% 3% -2% 3% 2% 6% -2%
Take part in training through my existing
workplace
-1% 5% 1% 7% -2% -4% -1%
Take a short educational course -1% -1% 3% 1% 1% 0% -1%
Learn a new hobby e.g. gardening, cooking,
knitting
-1% -3% 1% -8% 7% 4% 0%

29. LEISURESPENDING
Gyms and fitness clubs see an increase in spend this wave, particularly for 25-34s.
18-24s are spending more on multiple categories this wave including digital
entertainment passes, takeaways and online dating
Again, thinking about your spending habits, which of the following apply to you in
terms of how your habits may have changed, compared to the time before COVID-19?
Change in leisure spending
Wave 12
7% 6% 4% 4% 4% 4% 4% 3%
15% 18%
15%
7% 7%
11% 10%
6%
45%
31%
29%
16% 17%
24% 24%
15%
4%
11%
7%
5% 6%
5% 7%
4%
4% 14%
4%
3%
9%
5% 4%
3%
25%
20%
41%
66%
58%
52% 51%
70%
Entertainment
subscription
services e.g.
Netflix
Takeaway / food
for delivery
Digital purchases
of films e.g. Sky
store, Amazon
Prime
Virtual / online
gym / fitness
classes
Gym / fitness
club
memberships
Limited passes
for subscription
service e.g. Now
TV
Entertainment /
Cinema pass
Education / self-
improvement /
learning new
skills
Online dating
apps / websites
Never spend on this
Spending a lot less on
this
Spending a bit less on
this
Spending about the
same as before
Spending a bit more on
this
Spending a lot more on
this
Change in leisure spending
(Net spending more Wave 12 vs. Wave 11)
Total 18-24 25-34 35-44 45-54 55-64 65+
Gym / fitness club memberships 2% 3% 10% 2% 3% 1% 0%
Digital purchases of films e.g. Sky store,
Amazon Prime
2% -1% 4% 6% 1% 5% 2%
Limited passes for subscription service e.g.
Now TV Entertainment / Cinema pass
1% 11% 1% 3% 2% 0% 0%
Education / self-improvement / learning new
skills
1% -2% 2% 6% 4% 3% -1%
Virtual / online gym / fitness classes 1% 7% -2% 4% 2% 2% 0%
Online dating apps / websites 0% 8% 2% 1% -1% 1% 0%
Takeaway / food for delivery 0% 9% -3% 4% 1% 0% 1%
Entertainment subscription services e.g. Netflix -1% 2% 0% 6% -3% -1% 0%

30. BIGTICKETPURCHASEINTENTIONS
Now, we’d like you to think about bigger purchases or decisions. Which currently best applies to you
in terms of how your intentions may have changed, compared to the time before COVID-19?
People remain cautious of large purchases, even more so than the previous wave, for most
categories. All age groups are more likely to delay taking out a new insurance policy or
switching provider. Buying a new mobile phone handset is also likely to be put off by many
Change in big purchase intentions
Wave 12
Change in big purchase intentions
(Net Definitely / Probably will delay Wave 12 vs. Wave 11)
34%
12% 11% 9% 9% 7% 7% 6%
19%
17% 18%
11%
21%
14% 13% 14%
10%
12%
19%
11%
24%
21%
11%
22%
8%
7%
10%
5%
16%
18%
7%
15%
30%
51%
42%
63%
31%
40%
62%
43%
Booking a
holiday
Buying a car Buying a new
mobile phone
handset
Buying or
selling a
property (house
or flat)
Making home
improvements
Taking out a
new insurance
policy /
switching
provider
Investing in
Further
Education
(Undergraduate
degree, Master,
other formal
qualification)
Switching utility
providers (gas/
electric,
internet, mobile
phone etc.)
Definitely will delay doing this Might delay doing this
Probably won’t delay doing this Definitely won’t delay doing this
Had no intention of doing this
Total 18-24 25-34 35-44 45-54 55-64 65+
Taking out a new insurance policy /
switching provider
3% 6% 3% 2% 8% 3% 4%
Buying a new mobile phone handset 2% 6% 2% 8% 4% -1% 0%
Buying or selling a property 2% 3% 8% 4% 4% 0% 1%
Buying a car 1% -4% 9% -2% 5% 4% -2%
Switching utility providers 1% -3% 1% 6% 3% 3% 0%
Investing in Further Education 1% 11% 0% 0% 5% 3% 1%
Making home improvements -1% 4% -2% 0% -2% -3% 0%
Booking a holiday -3% -2% -3% -2% -3% -1% -8%

31. BIGTICKETPURCHASEINTENTIONS
While many of us are delaying booking a holiday, it doesn’t mean we do not miss
travelling and some are finding rather interesting ways to get their ‘wanderlust’ fix
_31
More and more airlines – including EVA
Air, Qantas and Singapore Airlines – have
been launching flights to nowhere, which
start and end at the same destination. They
are positioned as ‘sightseeing flights’
offering views of several local attractions.
However, it seems for some just being on a
plane – no matter whether it takes off or
not - is enough of a treat, with a pop-up
restaurant opened by Singapore Airlines in
one of their grounded aircraft selling out in
30 minutes.
With more restrictions announced in the
UK and beyond, virtual tourism continues
to take off (pun intended). Airbnb launched
Online Experiences back in April and now
has partnered with Visit The USA “to allow
guests to explore the USA from the
comfort of home”. These Online
Experiences hosted by storytellers from
United Stories range from culinary
traditions of the South to the art of spoken
word poetry.
For those looking for something requiring
even less effort, a new study by the
University of Exeter concluded that
watching high quality nature programs on
TV can uplift people's moods, reduce
negative emotions, and help alleviate the
kind of boredom associated with being
isolated indoors. Researchers also looked
into the benefits of VR stating that "We're
particularly excited by the additional
benefits immersive experiences of nature
might provide.”

32. SHOPPING
Overall, online shopping has seen a slight decrease from the previous wave, driven
by 35-54s. While in-store spend remains flat at a total level, 18-24s and 55-64s are
spending more in-store than before
Thinking about your shopping habits now… Overall, are you spending any more or less on
shopping via the following methods, compared to the time before COVID-19?
Change in shopping habits
Wave 12
Change in shopping habits
(Net spending more Wave 12 vs. Wave 11)
18%
4%
32%
11%
35%
34%
6%
23%
4%
26%
4% 1%
Online shopping In-store shopping
Never did this
Spending a lot less
Spending a bit less
No change
Spending a bit more
Spending a lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
Online shopping -2% -1% 2% -4% -3% 0% -2%
In-store shopping 0% 4% -3% 1% 1% 4% -2%

33. BRICKS&MORTARSHOPPING
Food and drink remains the dominant category for in-store shopping, however spend
drops this wave for 45+s in this category. 18-24s are increasing in-store spend in all
categories, particularly homeware and leisure goods
And now, thinking about these specific categories, which of the following apply to you in terms of how
your IN-STORE shopping habits may have changed, compared to the time before COVID-19?
Change in in-store shopping habits
Wave 12
Change in in-store shopping habits
(Net spending more Wave 12 vs. Wave 11)
6% 4% 4% 4% 4% 3% 3% 3%
21%
9% 10% 10% 8% 8% 9% 12%
47%
43%
51% 49%
36%
52%
40%
45%
11%
11%
13%
11%
7%
10%
19%
10%
12%
16%
15%
20%
9%
19%
25%
15%
2%
17%
7% 7%
35%
8%
3%
15%
Food and drink Leisure Goods
(DVDs, film, TV
series, music)
Health and
beauty
Homewares and
furniture
Computer / video
games
Electrical
products
(including
mobiles, tablets,
photography
equipment, TV
and audio goods,
etc)
Clothing,
accessories and
footwear (incl.
Sportswear)
Leisure Goods
(Books, board
games and
stationery)
Never buy in-store in this category Spending a lot less in-store Spending a bit less in-store
No change Spending a bit more in-store Spending a lot more in-store
Total 18-24 25-34 35-44 45-54 55-64 65+
Homewares and furniture 3% 11% 0% 4% 3% 2% 3%
Leisure Goods (Books, board games
and stationery)
2% 11% 3% 4% -2% 7% 2%
Leisure Goods (DVDs, film, TV series,
music)
2% 10% 4% 6% 0% 2% 0%
Computer / video games 2% 9% 2% 5% 1% 4% 1%
Health and beauty 2% 8% 2% 4% 1% 4% 2%
Clothing, accessories and footwear
(incl. Sportswear)
0% 4% 1% 5% -3% 5% 1%
Electrical products 0% 5% 1% 0% -4% 5% 0%
Food and drink -2% 7% 3% 1% -2% -5% -2%

34. E.COMMERCE
Online spend is down from the previous wave, with most categories seeing an
overall decrease in spend. However, 45-54s are spending more online in all
categories, notably homeware and furniture and computer/video games.
And again, thinking about these specific categories, which of the following apply to you in terms of how your ONLINE
shopping habits may have changed, compared to the time before COVID-19?
Change in online shopping habits
Wave 12
Change in online shopping habits
(Net spending more Wave 12 vs. Wave 11)
15%
9% 7% 7% 7% 6% 5% 5%
21%
22%
14% 16% 19%
16% 15%
12%
38%
44%
53% 49% 47%
48% 51%
41%
7%
10% 8%
6% 8%
8%
7%
6%
3%
8%
8%
6% 6%
7%
9%
6%
16%
7% 10%
16% 14% 16%
12%
31%
Food and
drink
Clothing,
accessories
and footwear
(incl.
Sportswear)
Electrical
products
(including
mobiles,
tablets,
photography
equipment, TV
and audio
goods, etc)
Leisure Goods
(books, board
games and
stationery)
Health and
beauty
Leisure Goods
(DVDs, film,
TV series,
music)
Homewares
and furniture
Computer /
Video Games
Never buy online in this category Spending a lot less online
Spending a bit less online No change
Spending a bit more online Spending a lot more online
Total 18-24 25-34 35-44 45-54 55-64 65+
Food and drink 1% 13% -3% 3% 2% 4% -2%
Homewares and furniture 0% 4% -2% 2% 7% 1% -3%
Leisure Goods (books, board games and
stationery)
-1% 1% 0% 0% 1% -1% 4%
Electrical products -1% 0% 2% 0% 4% 1% -7%
Health and beauty -1% -2% 0% 4% 3% 1% -3%
Leisure Goods (DVDs, film, TV series,
music)
-2% -3% -1% 5% 3% 0% -2%
Clothing, accessories and footwear (incl.
Sportswear)
-2% -4% -2% -1% 1% 4% 0%
Computer / Video Games -2% -6% -2% 1% 7% 1% 0%

35. E.COMMERCE
It’s not only retailers that have to embrace online – charities and brands are also
trying to help those in need look for new, digital-first ways to engage
_35
Due to the lower level of footfall to their
shops, The British Heart Foundation has
expanded its partnership with reselling
platform Depop. Organisations have been
working together since early 2020 and
during that time BHF has become one of
Depop’s top sellers, reportedly selling
nearly £10,000 worth of goods. The charity
is now rolling out training to all its shop
staff so they can list items directly onto the
Depop app.
Teenage Cancer Trust was sadly forced to
cancel its usual series of fundraising
concerts, however they were replaced by
livestreams of unscreened footage from
previous years’ performances. The
concerts were shown on YouTube, where
viewers were invited to donate on the
charity’s site. The concert series will
conclude with a raffle for the guitar played
by Robert Smith during The Cure’s 2014
performance at The Royal Albert Hall.
Around 61% of UK women who live with
their abuser report an increase in abuse due
to social distancing restrictions. Royal Mail
partnered with crisis organization Hestia to
create Online Safe Spaces: a discreet,
digital portal designed for those suffering
from domestic abuse. It exists on the Royal
Mail and Parcelforce websites, provides
information on domestic violence, is easy to
quickly exit and does not show up in
browser or search histories.

36. 36
In summary
Consumption of the three channels that have
benefitted most from COVID-19 (video streaming, social
media and VOD) has dropped this wave – driven by
both younger (18-24) and older (55+) audiences.
25-54s are consuming more media across the board.
Despite imminent new Government restrictions,
people’s feelings are largely unchanged for the time
being, with anxiety still prevalent, but most also feeling
well informed. Behaviour also remains consistent, with
some even showing a decrease in social distancing and
avoidance of public places.
Online shopping spend sees a notable drop among
18-24s and 65+. 18-24s are notably spending more
across all categories in physical stores, suggesting they
may be switching allegiances back to bricks & mortar
retailers.

37. Thank you