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Top 10 Internet Issues
- 1. Top Ten Internet Legal Issues For In-house Counsel Brad Frazer Hawley Troxell 208.388.4875 bfrazer@hawleytroxell.com
- 2. The Value Proposition Why Should You Care? • More and more company value is moving to the Internet (information, e-commerce, sales). • Internet assets are inherently “intellectual” in nature. • “Brick and mortar” practices may not be adequate. • Related benefit: Wealth Creation B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 3. IP Overview • Copyright – tangible content • Trademarks – branding – Domain names • Patents – ideas • Trade Secret – valuable confidential data B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 4. The Top Ten . . . 10. Internet Taxation 9. Internet Patents 8. Mobile Computing 7. SOPA and PROTECT IP Act 6. Legalities of the Cloud B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 5. The Top Ten . . . (cont’d) 5. Controlling Content on Web 4. Social Media and Privacy 3. Insurance 2. .xxx gTLDs and Cybersquatting 1. “Dotbrand” gTLDs B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 6. Internet Taxation • Marketplace Fairness Act (S.1832 IS) • Introduced November 10, 2011 • Authorizes member states under Streamlined Sales and Use Tax Agreement (the multistate agreement for the administration and collection of sales and use taxes adopted on November 12, 2002) to require all sellers not qualifying for a small-seller exception (sellers with annual gross receipts in total U.S. remote sales of less than $500,000) to collect and remit sales and use taxes with respect to remote sales. B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 7. Internet Patents • America Invents Act • America becomes first-to-file • Loss of one-year grace period B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 8. Mobile Computing • Security • Warranty and contract modifications • Defamation, etc. B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 9. SOPA and PROTECT IP Act • SOPA: Stop Online Piracy Act (H.R.3261) introduced in House the on October 26, 2011. • PROTECT IP Act: Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 (S.968) is a proposed law with the stated goal of giving the US government and copyright holders additional tools to curb access to "rogue websites dedicated to infringing or counterfeit goods", especially those registered outside the U.S. The bill was introduced on May 12, 2011. B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 10. Legalities of the Cloud • Data Security and Data Breach laws; Data Retention • Privacy • Liability Issues (who’s at fault in the cloud?) B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 11. Controlling Content on Web • In-bound implications – Click-wrap purgatory – P2P liability • Out-bound implications – DMCA – DRM B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 12. Social Media and Privacy • “Facebook firings” • How are you being viewed and by whom? (Remember CDA) • Hiring practices? • SoMe Policy? B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 13. Insurance • Cyberinsurance • Versus “advertising injury” • Typically, arises in IP context B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 14. .xxx gTLDs and Cybersquatting • Proactive mandate • International trademark implications • Trademark registration implications • “[mybrand]sucks.com” B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 15. “Dotbrand” gTLDs • Global implications • Race to register • UDRP as a last resort? B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 16. Intersection of IP and the Internet: Your Website An Informal IP Audit: Copyright – web content, text, pictures, music, html, software downloads, video, written assignments Trademark –“My company sells _______-brand goods and services.” Domain Names – Do you own “[mycompany]sucks.com?” Related Issues – Website policies? Spam? Cookies? B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 17. Intersection of IP and the Internet: Your Website Moral: “Your web presence introduces your company to the world. You built that presence – you should identify, protect and defend what you’ve built.” B ad Fr azer r bf r azer @haw eyt r oxel l .com l
- 18. Brad Frazer bfrazer@hawleytroxell.com 208.388.4875 @bfrazjd internetlawyer.blogspot.com www.hawleytroxell.com