I was chosen as the representative for CDMiConnect at Advertising Week 2014 in NYC. I went, I drank, I covered the panels. I had a great time chatting with the Fat Jewish, playing with drones and wearables, and got sick in a virtual reality helmut (whoops.). I came back and shared the trends, findings, and fun stuff with my entire agency, our clients, and even road showed for a few potential clients.

1. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.1
Advertising Week 2014
Sept 29th – Oct 3rd #AWXI

2. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.2
By the numbers
#Awxi buzz
Programmatic buying
Native Advertising
Emotion vs Data
Social & Storytelling
#AWXI
agenda

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CONFIDENTIAL—For internal discussion only.
#awxi by the numbers
Attendees PANELS VENUES YEARS SPEAKERS
CONGRESS CONCERTS TWEETS HEALTHCARE
95,000+ 277 16 11 960
1 4 363 Million 1
#AWXI

4. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
#awxi buzz
4
#AWXI#AWXI
Programmatic buying
Native Advertising

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CONFIDENTIAL—For internal discussion only.5
Wtf is
programmatic
advertising?
#AWXI

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CONFIDENTIAL—For internal discussion only.6
Native advertising
#AWXI

7. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Challenge: Promote G-Series line of drinks to an
oversaturated Millennial audience
Solution: Pandora worked with Gatorade to create 2
workout stations for each line – warm up, work out, cool
down – for each sports drink series
Results: 485,000+ station adds, 519,000+ hours listening
to stations with associated G-Series ads, ~96% o mobile
devices
7
Native advertising
trust integrity strategy Fresh content
#AWXI

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CONFIDENTIAL—For internal discussion only.8
#AWXI

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CONFIDENTIAL—For internal discussion only.9

10. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.10
Don’t confuse promotion with persuasion.
Data stimulate insights.
Tell a story.
Be fearless.
Focus on the brand, not the bold.
Be prepared for everything.
If it’s not working, don’t be afraid to walk away.

11. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.11
Healthcare & wearables
#AWXI

12. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.12
Heathcare is finally cool.

13. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.13
Wearables: The revolution in healthcare
Datax (Intelligence + context)
+
Programx (INFORM + INSTRUCT)
=
data people will pay attention to and use

14. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.14
s o c i a l
storytelling
&
#AWXI

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CONFIDENTIAL—For internal discussion only.15
#AWXI

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CONFIDENTIAL—For internal discussion only.16

17. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.17
Be consistent.
Take a great pic.
Don’t be afraid to SHOCK(sometimes).
Tell a story.
Build up your own “brand” and stay true to it.

18. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
Does this intsa strategy
check out? I created a
profile for my dog to find
out…
@SPENCER SANDWICHES18

19. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.
500 FOLLOWERS
IN 3 WEEKS
@SPENCER SANDWICHES
19

20. ©CDMiConnectLLC
CONFIDENTIAL—For internal discussion only.20
THANK
YOU