29. Validity number of hits Aggression What we are measuring Error What we aren’t measuring
30.
31.
32.
33.
34.
35.
36. Experimental Research – Interpreting Results Likelihood to Date (Higher Scores = Greater Likelihood) Interaction : when the effect of one IV on the DV, depends on the value (or level) of the other IV
37. Experimental Research – Interpreting Results Likelihood to Date (Higher Scores = Greater Likelihood) Main Effect : when an IV has an effect of similar magnitude and direction across levels of the other IV
38. Experimental Research – Interpreting Results Likelihood to Date (Higher Scores = Greater Likelihood)
39. Experimental Research – Interpreting Results Likelihood to Date (Higher Scores = Greater Likelihood)