Health Datapalooza IV: June 3rd-4th, 2013 Transforming Benefits Design and Delivery Through the Analysis and Exchange of Personal Health Data Moderator: Myrl Weinberg, Chief Executive Officer, National Health Council Speakers: Martha Wofford, Vice President / Head of Consumer Platform, Aetna Sherri Zink, Vice President, Medical Informatics, BlueCross BlueShield of Tennessee New products and services are making it easier for people to gather information about their health, as well as share this information with providers and other health care stakeholders. Learn how health plans are looking at the future of consumer engagement and how new emerging sources and types of health data are being used to prevent and manage disease more effectively. This session is eligible for continuing education credit.

1. Quality health plans & benefits
Healthier living
Financial well-being
Intelligent solutions
Health Datapalooza
Martha Wofford
June 2013
Health Data &
Encouraging
Healthy Behaviors

2. The healthcare system is broken
Consumers are bearing more cost
90K doctor shortfall by 2020
Uncoordinated & inconvenient care
Obesity and diabetes epidemic

3. Mobile Health
Value Based
Insurance Design
2 approaches to encouraging healthy behaviors
2

4. 3
32% for health-related activities in 2012
73% want to refill prescriptions
68% want appointment booking
Consumers (and Aetna members) are using mobile
for health and wellness and want to do more
Sources: Manhattan Research. Assumes the US adult population has a 0.889% per annum growth rate.
Accenture, Connected Health Pulse Survey, 2012
Forrester North American Technographics Healthcare Online Survey, Q1 2012
Mobile is powerful in making health more
convenient & personalized, and in collecting data

5. 4
Make it easier for consumers to be healthier
CarePass is an online and mobile health and wellness
platform that connects many popular mobile health apps
so consumers can achieve their health and wellness goals
 Helps consumers set health and wellness goals
 Connects them to simple tools to achieve those goals
 Motivates them to stay on track by showing their progress
 Helps them see your whole health picture in one place

6. 55
Exercise
Eat
Sleep
Care
Health
Monitor
PHR Accessing Care Managing Health
& Wellness
Seeing Data
Convenient + Connected
Consumer Health Journey

7. 66
Benefit design is important, varying by segment
Sources: National Survey of Employer-Sponsored Health Plans conducted annually by Mercer, November 2011
Value-Based Design 2010 Survey Report, Center for health Value Innovation, February 2011
Large employers
87% actively encourage health-conscious behavior
#1 Challenge is obtaining and integrating the data
Exchanges
Bronze, Silver, Gold, Platinum standard plans
Consumer shopping
Accountable Care
Providers need to engage patients
And the right data and tools to manage the population

8. 7
For both mobile health & VBID, data is key; we now
need to help consumers make sense of the data
• How do I compare to people
like me?
• What does my doctor advise?
• Make it relevant to me and
• Easy to use, portable, sharable
• Balance privacy & convenience
• Flex to meet different needs
Put It In
Context
Make It
Actionable
Keep It
Safe

9. Aetna Inc.Board of Directors meeting – [Month] 2011
Thank You!