SlideShare une entreprise Scribd logo

7 Habits of Highly Successful Social Marketers

•
•
Hearsay Systems
Hearsay Systems
BusinessTechnologie
1  sur  18
7 Habits of Highly Successful Social Marketers Clara Shih CEO of Hearsay Social and Author, The Facebook Era @clarashih @hearsaysocial #adtech
Who I am 1B+ Social network users Founded software company Hearsay Social to serve “national/local” brands Wrote bestselling book about social media for marketing “ Faceforce kickstarts the social business Created 1st business app movement ” app on Facebook — Forrester Research November 2007 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
Tweet this keynote @clarashih @hearsaysocial #adtech @clarashih @hearsaysocial #adtech
Welcome to the Social Era 800M+ users! 200M+ users! 130M+ users! 40M+ users! 10M+ users! 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
Entering the year of social marketing execution 2009-2010 2011-2012 % of Fortune Global 100 Companies with 65% 73.5%   54% 50% of US companies consider social media a top priority 33% 2010 CMO Survey Forrester Research Source: Burson-Marsteller Communications Group, 2011 @clarashih @hearsaysocial #adtech
Where are you on the social media maturity curve? @clarashih @hearsaysocial #adtech
Where are you on the social marketing maturity curve? 4. Get Local! 3. Engage! 2. Respond! 1. Monitor! @clarashih @hearsaysocial #adtech
7 Habits of Highly Successful Social Marketers @clarashih @hearsaysocial #adtech
Habit 1: Establish home base @clarashih @hearsaysocial #adtech
Habit 2: Claim your pages @clarashih @hearsaysocial #adtech
Habit 3: Get local to drive sales @clarashih @hearsaysocial #adtech
Habit 4: Integrate social media across marketing mix @clarashih @hearsaysocial #adtech
Habit 5: Learn and live by the new metrics Clicks SEM EdgeRank Likes CPC SEO Amplification Engagement Rate Rate CPM PageRank CPA Comments Tweets Posts Retweets @clarashih @hearsaysocial #adtech
Habit 6: Corral the chaos @clarashih @hearsaysocial #adtech
Habit 7: Prepare for the future @clarashih @hearsaysocial #adtech
Remember your habits Download slides and read the rest here: blog.hearsaysocial.com @clarashih @hearsaysocial #adtech
Thank you Stay in touch Book signing immediately to follow Clara Shih Take escalator up to Level 2 bookstore @clarashih clara@hearsaysocial.com Book signing @clarashih @hearsaysocial #adtech
Stay in touch Clara Shih, CEO and Founder @clarashih Hearsay Social on social: linkedin.com/company/hearsay-social facebook.com/hearsaysocial @hearsaysocial @clarashih @hearsaysocial #adtech

Recommandé

Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
Ian Farmer
 
Social media strategy presentation-Cher
Social media strategy presentation-CherSocial media strategy presentation-Cher
Social media strategy presentation-Cher
Cher Wang
 
Social media action plan (2010 update)
Social media action plan (2010 update)Social media action plan (2010 update)
Social media action plan (2010 update)
Ian Farmer
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media Plan
ifPeople
 
A 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryA 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment Industry
Hootsuite
 
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
LinkedIn
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategy
Dave Chaffey
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
CIVIC Digital
 

Recommandé

Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
Ian Farmer
 
Social media strategy presentation-Cher
Social media strategy presentation-CherSocial media strategy presentation-Cher
Social media strategy presentation-Cher
Cher Wang
 
Social media action plan (2010 update)
Social media action plan (2010 update)Social media action plan (2010 update)
Social media action plan (2010 update)
Ian Farmer
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media Plan
ifPeople
 
A 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryA 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment Industry
Hootsuite
 
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
LinkedIn
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategy
Dave Chaffey
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
CIVIC Digital
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
Diane Rayfield
 
Building a Social Media Plan that Gets Results
Building a Social Media Plan that Gets ResultsBuilding a Social Media Plan that Gets Results
Building a Social Media Plan that Gets Results
Krista Neher
 
2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs
2020 Social
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing Plan
Search Engine Academy Northwest
 
2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical Plan2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical Plan
Geoff Song
 
Personal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign StrategyPersonal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign Strategy
Tori Green
 
Social media marketing plan template 2023
Social media marketing plan template 2023Social media marketing plan template 2023
Social media marketing plan template 2023
Fraser Hay
 
5 social media trends to watch
5 social media trends to watch5 social media trends to watch
5 social media trends to watch
Justin Goldsborough
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
StrategyWorks
 
Digital PR Best Practices
Digital PR Best PracticesDigital PR Best Practices
Digital PR Best Practices
Geben Communication
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Europa Universität Viadrina
 
Social Media Strategic Planning Process
Social Media Strategic Planning ProcessSocial Media Strategic Planning Process
Social Media Strategic Planning Process
MarketingatBahrain
 
Social Media Action Plan Template
Social Media Action Plan TemplateSocial Media Action Plan Template
Social Media Action Plan Template
Shannon Latta
 
social media and business-to-business
social media and business-to-businesssocial media and business-to-business
social media and business-to-business
Karim Kanji
 
Social Media Toolkit for Entrepreneurs
Social Media Toolkit for EntrepreneursSocial Media Toolkit for Entrepreneurs
Social Media Toolkit for Entrepreneurs
MarketingatBahrain
 
PR Trends for 2015: Focus on Visual Storytelling
PR Trends for 2015: Focus on Visual StorytellingPR Trends for 2015: Focus on Visual Storytelling
PR Trends for 2015: Focus on Visual Storytelling
prnewswire
 
Starbucks' Social Media Strategy
Starbucks' Social Media StrategyStarbucks' Social Media Strategy
Starbucks' Social Media Strategy
Lindsey M Rogers
 
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Sorin Magureanu
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
Chad Norman
 
Non-for-Profit Marketing
Non-for-Profit MarketingNon-for-Profit Marketing
Non-for-Profit Marketing
Dave Woodson
 
Trabajo de exposicion sory y ada
Trabajo de exposicion sory y adaTrabajo de exposicion sory y ada
Trabajo de exposicion sory y ada
Soranyiri Liberata Duran
 
Dooors
DooorsDooors
Dooors
Андрей Котляр
 

Contenu connexe

Tendances

Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
Diane Rayfield
 
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Sorin Magureanu
 

Tendances (20)

Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
 
Building a Social Media Plan that Gets Results
Building a Social Media Plan that Gets ResultsBuilding a Social Media Plan that Gets Results
Building a Social Media Plan that Gets Results
 
2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs2020 Social Workshop on Social Media Strategy for CXOs
2020 Social Workshop on Social Media Strategy for CXOs
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing Plan
 
2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical Plan2015 Sample Social Media Tactical Plan
2015 Sample Social Media Tactical Plan
 
Personal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign StrategyPersonal Branding Social Media Campaign Strategy
Personal Branding Social Media Campaign Strategy
 
Social media marketing plan template 2023
Social media marketing plan template 2023Social media marketing plan template 2023
Social media marketing plan template 2023
 
5 social media trends to watch
5 social media trends to watch5 social media trends to watch
5 social media trends to watch
 
Social Media and Small Business
Social Media and Small BusinessSocial Media and Small Business
Social Media and Small Business
 
Digital PR Best Practices
Digital PR Best PracticesDigital PR Best Practices
Digital PR Best Practices
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Media Strategic Planning Process
Social Media Strategic Planning ProcessSocial Media Strategic Planning Process
Social Media Strategic Planning Process
 
Social Media Action Plan Template
Social Media Action Plan TemplateSocial Media Action Plan Template
Social Media Action Plan Template
 
social media and business-to-business
social media and business-to-businesssocial media and business-to-business
social media and business-to-business
 
Social Media Toolkit for Entrepreneurs
Social Media Toolkit for EntrepreneursSocial Media Toolkit for Entrepreneurs
Social Media Toolkit for Entrepreneurs
 
PR Trends for 2015: Focus on Visual Storytelling
PR Trends for 2015: Focus on Visual StorytellingPR Trends for 2015: Focus on Visual Storytelling
PR Trends for 2015: Focus on Visual Storytelling
 
Starbucks' Social Media Strategy
Starbucks' Social Media StrategyStarbucks' Social Media Strategy
Starbucks' Social Media Strategy
 
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
 
Non-for-Profit Marketing
Non-for-Profit MarketingNon-for-Profit Marketing
Non-for-Profit Marketing
 

En vedette

Bagley_HNRS_CRM_talk_2015
Bagley_HNRS_CRM_talk_2015Bagley_HNRS_CRM_talk_2015
Bagley_HNRS_CRM_talk_2015
Thomas Bagley
 
7160 Wellington ISO Layout
7160 Wellington ISO Layout7160 Wellington ISO Layout
7160 Wellington ISO Layout
Dalton Goodwin
 
CATALOGO ANILLOS
CATALOGO ANILLOSCATALOGO ANILLOS
CATALOGO ANILLOS
joyas_plata
 
ACE 15E Guide to the Evaluation of Educational Experiences in the Armed Services
ACE 15E Guide to the Evaluation of Educational Experiences in the Armed ServicesACE 15E Guide to the Evaluation of Educational Experiences in the Armed Services
ACE 15E Guide to the Evaluation of Educational Experiences in the Armed Services
Kelley Rizzo
 

En vedette (20)

Trabajo de exposicion sory y ada
Trabajo de exposicion sory y adaTrabajo de exposicion sory y ada
Trabajo de exposicion sory y ada
 
Dooors
DooorsDooors
Dooors
 
el futbol
el futbolel futbol
el futbol
 
Bagley_HNRS_CRM_talk_2015
Bagley_HNRS_CRM_talk_2015Bagley_HNRS_CRM_talk_2015
Bagley_HNRS_CRM_talk_2015
 
Thesis_Daria_Voskoboynikov_2016
Thesis_Daria_Voskoboynikov_2016Thesis_Daria_Voskoboynikov_2016
Thesis_Daria_Voskoboynikov_2016
 
Prospactus
ProspactusProspactus
Prospactus
 
Presentation1(2) (1)
Presentation1(2) (1)Presentation1(2) (1)
Presentation1(2) (1)
 
Wonderful event approaches
Wonderful event approachesWonderful event approaches
Wonderful event approaches
 
Cultura tolteca
Cultura toltecaCultura tolteca
Cultura tolteca
 
Italy plnning grid 1st_year_myidealtown
Italy plnning grid 1st_year_myidealtownItaly plnning grid 1st_year_myidealtown
Italy plnning grid 1st_year_myidealtown
 
Erasmus evaluation grid&and_descriptors
Erasmus evaluation grid&and_descriptorsErasmus evaluation grid&and_descriptors
Erasmus evaluation grid&and_descriptors
 
Spectrum Health System Case Study
Spectrum Health System Case StudySpectrum Health System Case Study
Spectrum Health System Case Study
 
Horario 6ª fase formativa
Horario 6ª fase formativaHorario 6ª fase formativa
Horario 6ª fase formativa
 
Day 2 BVAccel + add-shoppers
Day 2 BVAccel + add-shoppersDay 2 BVAccel + add-shoppers
Day 2 BVAccel + add-shoppers
 
Why students use university libraries and what they use them for
Why students use university libraries and what they use them forWhy students use university libraries and what they use them for
Why students use university libraries and what they use them for
 
7160 Wellington ISO Layout
7160 Wellington ISO Layout7160 Wellington ISO Layout
7160 Wellington ISO Layout
 
CATALOGO ANILLOS
CATALOGO ANILLOSCATALOGO ANILLOS
CATALOGO ANILLOS
 
Bright Future For Research Libraries 18 Nov 08
Bright Future For Research Libraries 18 Nov 08Bright Future For Research Libraries 18 Nov 08
Bright Future For Research Libraries 18 Nov 08
 
#mHealth in Africa
#mHealth in Africa#mHealth in Africa
#mHealth in Africa
 
ACE 15E Guide to the Evaluation of Educational Experiences in the Armed Services
ACE 15E Guide to the Evaluation of Educational Experiences in the Armed ServicesACE 15E Guide to the Evaluation of Educational Experiences in the Armed Services
ACE 15E Guide to the Evaluation of Educational Experiences in the Armed Services
 

Similaire à 7 Habits of Highly Successful Social Marketers

Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)
W2O Group
 
Launch llc social media overview
Launch llc social media overviewLaunch llc social media overview
Launch llc social media overview
Launch LLC
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida
Pam Moore
 
Creating an Evolving Social Technology Strategy
Creating an Evolving Social Technology StrategyCreating an Evolving Social Technology Strategy
Creating an Evolving Social Technology Strategy
Perficient, Inc.
 

Similaire à 7 Habits of Highly Successful Social Marketers (20)

American Family Insurance | Social Media - Beyond the Chaos
American Family Insurance | Social Media - Beyond the ChaosAmerican Family Insurance | Social Media - Beyond the Chaos
American Family Insurance | Social Media - Beyond the Chaos
 
Introducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGRIntroducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGR
 
Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)
 
Spark Digital: Improved Inclusivity
Spark Digital: Improved InclusivitySpark Digital: Improved Inclusivity
Spark Digital: Improved Inclusivity
 
Launch llc social media overview
Launch llc social media overviewLaunch llc social media overview
Launch llc social media overview
 
Debunking social media myths
Debunking social media mythsDebunking social media myths
Debunking social media myths
 
Introduction to MSLGROUP Asia Social
Introduction to MSLGROUP Asia SocialIntroduction to MSLGROUP Asia Social
Introduction to MSLGROUP Asia Social
 
Social Media Mythbusters
Social Media MythbustersSocial Media Mythbusters
Social Media Mythbusters
 
Cohen radian6-social-media-monitoring-120210055001-phpapp01
Cohen radian6-social-media-monitoring-120210055001-phpapp01Cohen radian6-social-media-monitoring-120210055001-phpapp01
Cohen radian6-social-media-monitoring-120210055001-phpapp01
 
The Social Media & Content Marketing Revolution
The Social Media & Content Marketing RevolutionThe Social Media & Content Marketing Revolution
The Social Media & Content Marketing Revolution
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida
 
Creating an Evolving Social Technology Strategy
Creating an Evolving Social Technology StrategyCreating an Evolving Social Technology Strategy
Creating an Evolving Social Technology Strategy
 
For PR and Communications people who want to do it on the social web
For PR and Communications people who want to do it on the social webFor PR and Communications people who want to do it on the social web
For PR and Communications people who want to do it on the social web
 
How to use social media
How to use social mediaHow to use social media
How to use social media
 
TrendStartr Pitch Deck
TrendStartr Pitch DeckTrendStartr Pitch Deck
TrendStartr Pitch Deck
 
Social Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You ListeningSocial Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You Listening
 
Learning From Listening - Utilizing Social Media Monitoring
Learning From Listening - Utilizing Social Media MonitoringLearning From Listening - Utilizing Social Media Monitoring
Learning From Listening - Utilizing Social Media Monitoring
 
IAB Academy social marketing August 2011
IAB Academy social marketing August 2011IAB Academy social marketing August 2011
IAB Academy social marketing August 2011
 
January 12 2011
January 12 2011January 12 2011
January 12 2011
 
BBB Presentation: Social Media Marketing Basics and Overview
BBB Presentation: Social Media Marketing Basics and OverviewBBB Presentation: Social Media Marketing Basics and Overview
BBB Presentation: Social Media Marketing Basics and Overview
 

Plus de Hearsay Systems

4 Timeless Business Lessons Revived in the Social Media Era (Clara Shih, LIM...
4 Timeless Business Lessons Revived in the Social Media Era (Clara Shih, LIM...4 Timeless Business Lessons Revived in the Social Media Era (Clara Shih, LIM...
4 Timeless Business Lessons Revived in the Social Media Era (Clara Shih, LIM...
Hearsay Systems
 
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
Hearsay Systems
 

Plus de Hearsay Systems (18)

"The Future of Social: Paid Content, Video, 1:1 Messaging" – Hearsay Summit
"The Future of Social: Paid Content, Video, 1:1 Messaging" – Hearsay Summit"The Future of Social: Paid Content, Video, 1:1 Messaging" – Hearsay Summit
"The Future of Social: Paid Content, Video, 1:1 Messaging" – Hearsay Summit
 
"Market Like It's 2017" – Hearsay Summit
"Market Like It's 2017" – Hearsay Summit"Market Like It's 2017" – Hearsay Summit
"Market Like It's 2017" – Hearsay Summit
 
Selling Insurance: Have You Modernized? [Infographic]
Selling Insurance: Have You Modernized? [Infographic]Selling Insurance: Have You Modernized? [Infographic]
Selling Insurance: Have You Modernized? [Infographic]
 
Disruption in Financial Services? A Silicon Valley Perspective
Disruption in Financial Services? A Silicon Valley PerspectiveDisruption in Financial Services? A Silicon Valley Perspective
Disruption in Financial Services? A Silicon Valley Perspective
 
Wealth Management Trends 2016: Findings from Tiburon Advisors
Wealth Management Trends 2016: Findings from Tiburon Advisors Wealth Management Trends 2016: Findings from Tiburon Advisors
Wealth Management Trends 2016: Findings from Tiburon Advisors
 
Hearsay Social 2016 Innovation Summit Keynote
Hearsay Social 2016 Innovation Summit KeynoteHearsay Social 2016 Innovation Summit Keynote
Hearsay Social 2016 Innovation Summit Keynote
 
2016 Mortgage Banking Executive Summit: The Power of Social Media
2016 Mortgage Banking Executive Summit: The Power of Social Media 2016 Mortgage Banking Executive Summit: The Power of Social Media
2016 Mortgage Banking Executive Summit: The Power of Social Media
 
Social Media Compliance: Compliance for the Financial Services Industry in 2016
Social Media Compliance: Compliance for the Financial Services Industry in 2016Social Media Compliance: Compliance for the Financial Services Industry in 2016
Social Media Compliance: Compliance for the Financial Services Industry in 2016
 
Local SEO for Financial Advisors
Local SEO for Financial AdvisorsLocal SEO for Financial Advisors
Local SEO for Financial Advisors
 
Social business adoption infographic
Social business adoption infographicSocial business adoption infographic
Social business adoption infographic
 
Social Business Innovation Summit Keynote
Social Business Innovation Summit KeynoteSocial Business Innovation Summit Keynote
Social Business Innovation Summit Keynote
 
Business in the Facebook Era
Business in the Facebook EraBusiness in the Facebook Era
Business in the Facebook Era
 
Django Meetup: Django Multicolumn Joins
Django Meetup: Django Multicolumn JoinsDjango Meetup: Django Multicolumn Joins
Django Meetup: Django Multicolumn Joins
 
4 Timeless Business Lessons Revived in the Social Media Era (Clara Shih, LIM...
4 Timeless Business Lessons Revived in the Social Media Era (Clara Shih, LIM...4 Timeless Business Lessons Revived in the Social Media Era (Clara Shih, LIM...
4 Timeless Business Lessons Revived in the Social Media Era (Clara Shih, LIM...
 
Hearsay Social's Innovation Summit: Succeeding in the Relationship Era
Hearsay Social's Innovation Summit: Succeeding in the Relationship Era Hearsay Social's Innovation Summit: Succeeding in the Relationship Era
Hearsay Social's Innovation Summit: Succeeding in the Relationship Era
 
5 Rules of Sales and Marketing in the Facebook Era
5 Rules of Sales and Marketing in the Facebook Era5 Rules of Sales and Marketing in the Facebook Era
5 Rules of Sales and Marketing in the Facebook Era
 
Social Selling: How to Use Social Networks to Close More Deals
Social Selling: How to Use Social Networks to Close More DealsSocial Selling: How to Use Social Networks to Close More Deals
Social Selling: How to Use Social Networks to Close More Deals
 
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social
 

Dernier

Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Dipal Arora
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 

Dernier (20)

Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 

7 Habits of Highly Successful Social Marketers

  • 1. 7 Habits of Highly Successful Social Marketers Clara Shih CEO of Hearsay Social and Author, The Facebook Era @clarashih @hearsaysocial #adtech
  • 2. Who I am 1B+ Social network users Founded software company Hearsay Social to serve “national/local” brands Wrote bestselling book about social media for marketing “ Faceforce kickstarts the social business Created 1st business app movement ” app on Facebook — Forrester Research November 2007 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
  • 3. Tweet this keynote @clarashih @hearsaysocial #adtech @clarashih @hearsaysocial #adtech
  • 4. Welcome to the Social Era 800M+ users! 200M+ users! 130M+ users! 40M+ users! 10M+ users! 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
  • 5. Entering the year of social marketing execution 2009-2010 2011-2012 % of Fortune Global 100 Companies with 65% 73.5%   54% 50% of US companies consider social media a top priority 33% 2010 CMO Survey Forrester Research Source: Burson-Marsteller Communications Group, 2011 @clarashih @hearsaysocial #adtech
  • 6. Where are you on the social media maturity curve? @clarashih @hearsaysocial #adtech
  • 7. Where are you on the social marketing maturity curve? 4. Get Local! 3. Engage! 2. Respond! 1. Monitor! @clarashih @hearsaysocial #adtech
  • 8. 7 Habits of Highly Successful Social Marketers @clarashih @hearsaysocial #adtech
  • 9. Habit 1: Establish home base @clarashih @hearsaysocial #adtech
  • 10. Habit 2: Claim your pages @clarashih @hearsaysocial #adtech
  • 11. Habit 3: Get local to drive sales @clarashih @hearsaysocial #adtech
  • 12. Habit 4: Integrate social media across marketing mix @clarashih @hearsaysocial #adtech
  • 13. Habit 5: Learn and live by the new metrics Clicks SEM EdgeRank Likes CPC SEO Amplification Engagement Rate Rate CPM PageRank CPA Comments Tweets Posts Retweets @clarashih @hearsaysocial #adtech
  • 14. Habit 6: Corral the chaos @clarashih @hearsaysocial #adtech
  • 15. Habit 7: Prepare for the future @clarashih @hearsaysocial #adtech
  • 16. Remember your habits Download slides and read the rest here: blog.hearsaysocial.com @clarashih @hearsaysocial #adtech
  • 17. Thank you Stay in touch Book signing immediately to follow Clara Shih Take escalator up to Level 2 bookstore @clarashih clara@hearsaysocial.com Book signing @clarashih @hearsaysocial #adtech
  • 18. Stay in touch Clara Shih, CEO and Founder @clarashih Hearsay Social on social: linkedin.com/company/hearsay-social facebook.com/hearsaysocial @hearsaysocial @clarashih @hearsaysocial #adtech