Denmark on Kickstarter 2009-2014

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Key stats about danish campaigns performance on Kickstarter from 2009-2014. The slides are based on an annual report made by the crowd consultancy Heartreacher.

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Denmark on
Kickstarter
2009-2014
*based on all (149 ) danish campaigns from 2009-14

*based on all (149 ) danish campaigns from 2013-14
Overall sucess rate
36% success
64% fail
*campaigns from 2009-2014

Apps Documentaries Hardware Product Design Games Web
14% 0% 43% 61% 59% 0%
Success rate
by 6 largest project categories
*campaigns from 2009-2014

149 campaigns analysed
Amount raised by Category
Other (music, art, etc.)
Product Design
Games
Hardware
*campaigns from 2009-2014

0-29 days 30-40 days 41-59 days 60 days +
17% 64% 11% 8%
Campaign duration
for successful campaigns
*campaigns from 2009-2014

149 campaigns analysed
less than 3 min 3-4 min 4-5 min more than 5 min
60% 17% 11% 13%
Video length
for successful campaigns
*campaigns from 2009-2014

149 campaigns analysed
Successful campaigns
by launch date
Monday Wednesday Thursday Friday Saturday Sunday
2%
Tuesday
19% 21% 26% 13% 8% 9%
*campaigns from 2009-2014

2013 stats
Total 24 campaigns
14 Successful
Success Rate
58%
Total amount raised 9.5 million DKK
Average 676.000DKK raised per campaign
$

31days to go
676,000dkk
pledged out of 380,000 goal
Wednesdaylaunch date
Video length 2:27 min
The Average Succesful Campaign of 2013
by Heartreacher
catergory:
Games

2014 stats
Total 89 campaigns
17 Successful
Success Rate
19%
Total amount raised 5.1 million DKK
Average 340.000 raised per campaign
$

149 campaigns analysed
32days to go
340,000dkk
pledged out of 143,000 goal
Tuesdaylaunch date
Video length 3:10 min
The Average Successful Campaign of 2014
by Heartreacher
catergory:
Product Development
149 campaigns analysed

Top 4 Funded Projects 2013 vs 2014
1st 2nd 3rd 4th
2.5m
2m
1.5m
1m
0.m

Top Categories 2013 vs 2014
Product Design Games Hardware Other
4.5m
3.5m
2.5m
1.5m
0.5m

Questions?
hello@heartreacher.com
www.heartreacher.com

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Denmark on Kickstarter 2009-2014

1. Denmark on Kickstarter 2009-2014 *based on all (149 ) danish campaigns from 2009-14

2. *based on all (149 ) danish campaigns from 2013-14 Overall sucess rate 36% success 64% fail *campaigns from 2009-2014

3. Apps Documentaries Hardware Product Design Games Web 14% 0% 43% 61% 59% 0% Success rate by 6 largest project categories *campaigns from 2009-2014

4. 149 campaigns analysed Amount raised by Category Other (music, art, etc.) Product Design Games Hardware *campaigns from 2009-2014

5. 0-29 days 30-40 days 41-59 days 60 days + 17% 64% 11% 8% Campaign duration for successful campaigns *campaigns from 2009-2014

6. 149 campaigns analysed less than 3 min 3-4 min 4-5 min more than 5 min 60% 17% 11% 13% Video length for successful campaigns *campaigns from 2009-2014

7. 149 campaigns analysed Successful campaigns by launch date Monday Wednesday Thursday Friday Saturday Sunday 2% Tuesday 19% 21% 26% 13% 8% 9% *campaigns from 2009-2014

8. 2013 stats Total 24 campaigns 14 Successful Success Rate 58% Total amount raised 9.5 million DKK Average 676.000DKK raised per campaign $

9. 31days to go 676,000dkk pledged out of 380,000 goal Wednesdaylaunch date Video length 2:27 min The Average Succesful Campaign of 2013 by Heartreacher catergory: Games

10. 2014 stats Total 89 campaigns 17 Successful Success Rate 19% Total amount raised 5.1 million DKK Average 340.000 raised per campaign $

11. 149 campaigns analysed 32days to go 340,000dkk pledged out of 143,000 goal Tuesdaylaunch date Video length 3:10 min The Average Successful Campaign of 2014 by Heartreacher catergory: Product Development 149 campaigns analysed

12. Top 4 Funded Projects 2013 vs 2014 1st 2nd 3rd 4th 2.5m 2m 1.5m 1m 0.m

13. Top Categories 2013 vs 2014 Product Design Games Hardware Other 4.5m 3.5m 2.5m 1.5m 0.5m

14. Questions? hello@heartreacher.com www.heartreacher.com

Denmark on Kickstarter 2009-2014

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