1. IntegratedCommunications
SummerInternship2016
By: Heather Ellis and Jennie Kramer

2. Agenda
● YouTube Analysis
● Content Development

3. Rust-OleumYouTubeChannelAnalysis
● Purpose
● Process
○ Comparing Competitors
○ Tableau and Google AdWords
● End Result
○ Proposing New Channel Design
○ Recategorizing Content on Page

4. SucculentPhotoShoot
● Oversaw and Directed Photo Shoot
● The Process
○ Researched Content Needs
○ Collaborated With Team and Studio
○ Produced Content
● The Results

5. Agenda
● Rust-Oleum Golf Championship
● Haven
● Public Relations

6. Rust-OleumGolfChampionship
● June 6th- 12th
● Ivanhoe Club
● 50 players from the Web.com tour
● Draw Party
○ Centerpieces
○ Set-up

7. Haven
● Atlanta, Georgia
● August 5th-7th
● Conference of 400 pro-bloggers for a
3-day event

8. BlogPartnership

9. Publicrelations
● Brand Journalism
○ RO press room
● Tagging
○ News Exposure
● Bloggers
○ Blog Cards

10. HowWe“Integrated”Together
● Website and Competitor Analysis
○ Data Analysis
○ Campaign Analysis

11. HowWe“Integrated”Together
● Silver Lining Digital
○ Varathane Wood Stain
■ Barn Red and Carbon Gray
■ Triple Thick Polyurethane
○ Small Project Paints
■ Dry Erase
■ 2X Ultra Cover Primer
■ Stops Rust Metallic Gold

12. ThankYouForAnAmazingSummer!