Don’t focus on scale but influence, says Rafat Ali, CEO and Founder, Skift. Learn how to do exactly that, following the lead of small brands that are winning by building strong communities that become huge parts of people’s lives.
2. WHO AM I TO
TELL THIS STORY?
‣ INDO-BRIT-AMERICAN, COMPUTER ENGINEER
TURNED PR PRO TURNED JOURNALIST TURNED
BLOGGER TURNED MEDIA ENTREPRENEUR.
‣ STARTED FIRST EVER BLOG MEDIA CO,
PAIDCONTENT, IN 2002. SOLD TO GUARDIAN IN
’08, LEFT 2010.
‣ TRAVELED 2 YEARS, 15 COUNTRIES, STARTED SKIFT.
NOW LARGEST BUSINESS INFORMATION
COMPANY IN TRAVEL, FIVE YEARS IN
‣ VERY FAMOUS IN A SMALL SUBSET OF WORLD
THAT REALLY CARES FOR WHAT I PRODUCE
3. -
THERE'S ALWAYS A STORY. IT'S ALL STORIES,
REALLY. THE SUN COMING UP EVERY DAY IS
A STORY. EVERYTHING'S
GOT A STORY IN IT. CHANGE THE STORY,
CHANGE THE WORLD.
“
― Terry Pratchett, A Hat Full of Sky
”
4. THIS IS THE ERA
OF SMALL BRANDS
WITH BIG STORIES
TO TELL
12. # Your users are part of your growth story
# Invested in your successes and failures
13. # SMALL EMBRACES BOUtique culture
for all its worth
# HUMAN POWERED MEANS A
HUMANE FACE TO THE WORLD
# CREATE DEEPER MEANINGFUL
CONNECTION WITH YOUR
EMPLOYEES