On LinkedIn but not really sure what you should do? Getting invites from people but terrified to connect in fear that you might say or do something that will make you look bad? Fear not. You are not alone and there is help.
1. How to Use LinkedIn
….and NOT Look Stupid
Heather MacLean
CMO
TaylorMade Solutions
@MacLeanHeather
2. Learn from an Industry Practitioner
Heather-Anne MacLean is the CMO of TaylorMade
Solutions who specializes in integrated marketing
strategies and tactics for small, medium and large
for profit and not-for-profits.
!
• PR and Marketing > 15 years
• Headed up Marketing and PR for a $1.5B
company
• Chief Spokesperson
• Contributed to 5 PR News Books
• Published in the Workplace Review & UK
Guardian
• Top Blogger (Business 2 Community)
• Finalist in Canada’s Top 40 Under 40
• Worked in 6 industries, public and private
sector and in about 50 different countries
!!!
Follow me on Twitter:
@MacLeanHeather
4. Key Take-aways
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1.What you SHOULD have in your
profile
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2.How Often you SHOULD post
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3.How to avoid ticking people off
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4. Integrated Marketing/
Communications
!
Questions
Photo: HA MacLean 2013
5. Assumptions
You have a LinkedIn Profile already
!
LinkedIn is the largest professional social
network with more than 313 million users
and a targeted audience of business
professionals
!
There are more than 9 million users in
Canada
8. Myth Busting: 100,000’ View
LinkedIn, Twitter, Facebook, Google+, etc.
etc.
LI is ONLY for people job hunting
!
You can’t use it for Lead Gen
!
It isn’t safe to use LinkedIn
11. Top 10 MUST Do Actions
10.Complete your profile
12. Top 10 MUST Do Actions
9. Complete your summary
•Action oriented words
•Avoid using “I” excessively
•Avoid buzz words
•Demonstrate
accomplishments & success
13. Top 10 MUST Do Actions
8. Don’t Speak in the 3rd person
14. Top 10 MUST Do Actions
Forgo birthdays
!
!
!
!
!
Forget your marital status
15. Top 10 MUST Do Actions
5. Perfect your headline
!
“You have 120 characters at
the top of your profile to
GRAB people’s attention.
Use it wisely.”
16. Top 10 MUST Do Actions
4. Get recommendations & the right
endorsements
HINT:
You need at least three recommendations
for LinkedIn to consider your profile
complete!
17. Top 10 MUST Do Actions
3. Build your
Network,
thoughtfully!
18. Top 10 MUST Do Actions
2. Complete your contact information
19. Top 10 MUST Do Actions
1. A picture is worth a THOUSAND words
!
28. Recommendations/Endorsements
Don’t ask for them from people you don’t
know
Don’t accept them from people you don’t
know
Think carefully about giving them
Don’t add endorsements for skills you
don’t have - think 5
29. This isn’t your grandmother’s social
network
Don’t share:
what you ate for breakfast
what you think about something
personal/local thing
your vacation photos
etc.
!
31. Integrated Marketing
Social media is not a stand alone strategy
Social media is not a strategy, but a tool
or tactic
You need to know/understand your
BUSINESS objectives
You can’t do marketing in isolation
Business functions are no longer in silos
You need an overall plan to build trust,
gain influence and manage your resources