5. #1) Don’t take you pants off on the first date
The goal of your cold email is to start a conversation;
not sell them
6. #2) Keep it Conversational
Don’t write a monologue and expect a response
7. #3) Don’t forget to text after the first date
Keep following up—8 email campaigns are optimal
8. #4) Don’t be self obsessed
Focus on your prospect’s needs & how you can
add value to them or solve their problems
9. ◆ Sales Enablement startup that helps B2B
companies accelerate their sales
◆ HOW? We combine persuasive
copywriting with game theory
◆ We 2-3x our clients response rates
◆ Some of our cold emails have 38%
◆ Clients:
About
10. Call to action for both of us…
“We make it easy to follow everything your competition does online”
Heather R Morgan| @HeatherReyhan
heather@salesfolk.com| www.salesfolk.com
Turn Cold Leads Into Warm
Conversations Through Email