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Social Media Strengthens Nonprofit PR

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Geben Communication
Geben Communication

I delivered this presentation at the Orlando Florida Public Relations Association Nonprofit Roundtable Discussion. It includes tips, tools and strategies to help nonprofits incorporate social media into their public relations initiatives.

BusinessTechnologie
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Social Media Strengthens Nonprofit Public Relations Heather Whaling Costa DeVault [email_address] card.ly/heatherwhaling twitter.com/prtini linkedin.com/in/heatherwhaling
Getting Social ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Perfect Match ,[object Object],Conversations drive conversions Social media strengthens relationships
Don’t Be Fooled ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Getting Started: 5 Easy Steps
Step 1: Measurable Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Research & Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],“ If you’re always talking, you’re not listening.” – Chris Brogan
Step 3: Develop a Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ It’s not how many, it’s how good.” – Peter Shankman
Step 4: Integrate Online & Offline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5: Measure ROI & ROE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coming Soon … ,[object Object],[object Object],[object Object],[object Object]
3 FAQs ,[object Object],[object Object],[object Object]
Does it really work? Does it really work??
Community Crisis Center ,[object Object],[object Object],[object Object],[object Object],[object Object]
#CrisisOvernight ,[object Object]
[object Object]
Coalition for the Homeless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with the Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with the Coalition ,[object Object],[object Object],[object Object],[object Object]
Connect with the Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with the Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Heather Whaling Costa DeVault [email_address] twitter.com/prtini linkedin.com/in/heatherwhaling slideshare.net/heatherwhaling delicious.com/prtini/nonprofits Shari Orr Coalition for the Homeless  [email_address] twitter.com/cfl_homeless centralfloridahomeless.org

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Social Media Strengthens Nonprofit PR

  • 1. Social Media Strengthens Nonprofit Public Relations Heather Whaling Costa DeVault [email_address] card.ly/heatherwhaling twitter.com/prtini linkedin.com/in/heatherwhaling
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