Louis Janse van Rensburg's presentation at The Heavy Chef Session in Johannesburg, 2 Feb 2010, covering the Digital Consumer and what to expect. Some major trends and tips for digital marketers. Louis is the Johannesburg Manager of World Wide Creative.

1. A Taste Of The Future: Digital Marketing Trends Heavy Chef | Johannesburg | 2 February 2010

2. all available at www.louisjvr.com

3. the times they are a-changin’…

4. “ ok, so then, what is world wide creative all about?”

6. watch out for smoke and mirrors!

8. “ the relationship between business and the consumer has changed”

9. four questions about your customers in 2010:

16. takeaway from question no.1: prepare to fragment your web presence

18. 2. what are they doing online? they are engaging on different levels

19. 2. what are they doing online? they are watching a LOT of videos

20. 2. what are they doing online? they’re recognising their social impact

21. 2. what are they doing online? pretty much EVERYTHING! prairietumbleweedfarm.com

22. takeaway from question no.2: target specific socio-profiles

24. 3. how much influence do they have? enough to put a president in power?

25. 3. how much influence do they have? social media hits mainstream

26. 3. how much influence do they have? more than the all-powerful logo

27. 3. how much influence do they have? influence is accelerated by technology

28. takeaway from question no.3: partner, monitor and manage feedback

30. 4. what are their expectations? they expect (and reward) authenticity

31. 4. what are their expectations? they expect (and reward) fast “ Real-time Is just not fast enough anymore” - Jeremiah Owyang, Web Analyst

32. 4. what are their expectations? they expect (and reward) better

33. 4. what are their expectations? they expect (the illusion of) privacy

34. takeaway from question no.4: identify your own brand custodians

35. “ stop asking when , and start planning for now ”

38. indeed, the times they are a-changin’...

39. thank you for your time, enjoy our drinks, try the veal…

40. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za

41. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za … and don’t forget: never trust a skinny chef!