Eric Carter

San Francisco Bay Area United States

Product Marketing

Technology / Software / Internet

Drive marketing direction and strategies including creation of- business plans, market requirements documents, core messaging, product positioning, product collateral, sales training and marketing programs. Present solutions to internal/external audiences. Identify and articulate new market opportunities through market analysis, customer forums, surveys, and focus groups. Drive social media strategy and participation including software user community, Facebook, Twitter, and LinkedIn. Specialties: Storage (EMC, NetApp), WAN Optimization (Riverbed), Deduplication (Avamar, Data Domain), Backup & Recovery (NetWorker), Virtualization (VMware, Hyper-V), Consolidation, SaaS (Salesforce.com...