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Social media for Nonprofits
1. Social Media for NonProfits
Presented by Heidi Richards Mooney RedheadMarketingInc.com
2. Social Media for NONPROFITS
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Overview of Social Media
What it is
FEAR of Social Media
Why NONPROFITS Should Use it
Creating Your Platform on the PLATFORMS
or... How to Use Facebook, Twitter,
Linkedin, Pinterest and Google+
3. Presented by Heidi Richards Mooney RedheadMarketingInc.com
What is Social Media?
Social media is about being SOCIAL - connecting with people,
engaging in conversations, participating in communities
and building relationships
Transparent, authentic, honest and open dialogue is key
Social media allows you to hear what people say about you
and the things that interest you
Social Media also enables you to respond to what they say
Social Media can be a broadcast channel or a sales and marketing tool
when used correctly through ENGAGEMENT
Social Media for NONPROFITS
4. Presented by Heidi Richards Mooney RedheadMarketingInc.com
The FEAR!
•Fear of the unknown
•Lack of Privacy
•Fear of Negativity
•Fear of the Past
•Fear of Ex's
•Fear of Stalking Strangers
Social Media for NONPROFITS
5. Presented by Heidi Richards Mooney RedheadMarketingInc.com
OVERCOMING FEAR!
•Don't share too much personal information
•Don't share pics of your kids with their names and ages (especially youngsters)
•Don't share anything you would not want to come back and haunt you
•Don't share anything you would not want your mother to read
UNDERSTAND THAT THE BENEFITS CAN FAR OUTWEIGH YOUR FEARS
Social Media for NONPROFITS
6. Presented by Heidi Richards Mooney RedheadMarketingInc.com
So then, Why use it?
“Social (media) is a good way to enhance your nonprofit's
reach and reputation . If the reputation of the
organization is transparent, it will make the whole web
better.”
Heidi Richards Mooney, paraphrasing Matt Cutts, Google Senior
Engineer
Social Media for NONPROFITS
7. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Why Use it?
•The Search Engines LOVE it!
•Your Audience can Find you!
•Build your Reputation
•You can enlist MORE
SUPPORTERS!
•IT's FREE!
Social Media for NONPROFITS
8. Presented by Heidi Richards Mooney RedheadMarketingInc.com
CREATING YOUR SOCIAL MEDIA
PLATFORM
“Your social media platform is really about Who you are,
what you Stand for, the Quality of
information you share, and how your
social media following Remembers you...”
Social Media for NONPROFITS
9. Presented by Heidi Richards Mooney RedheadMarketingInc.com
USE SOCIAL MEDIA TO
• Build Excitement about your organization
• Post Teasers on Twitter
• Leverage LinkedIn to build a list of Resources
• Use Facebook to have a far-reaching following
• Pinterest to get people sharing your pictures
• Google + to Grab GOOGLE'S Attention
• Show the world that your organization has a far-reaching voice!
Social Media for NONPROFITS
10. Presented by Heidi Richards Mooney RedheadMarketingInc.com
You represent the Organization.
Sell yourself and your people,
not your latest fundraiser or event.
Social Media for NONPROFITS
11. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Lets Begin with
Social Media for NONPROFITS
12. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Best Practices
Pages Versus Personal Profiles
Use Nonprofit to show up in search engines
What to call your page
Summary
Cover photo
Profile Picture
Posting
Social Media for NONPROFITS
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20. Presented by Heidi Richards Mooney RedheadMarketingInc.com
POSTING Best Practices
Keep it casual, fun, interesting
Post pictures
Post quotes
Post events
Post volunteer and board meetings
Highlight volunteers and sponsors
Post thought-provoking commentary
Crowdsource
Post regularly but not too often....
Social Media for NONPROFITS
21. Presented by Heidi Richards Mooney RedheadMarketingInc.com
“If you post something that resonates with your
audience, you aren’t bugging them. You’re serving,
delighting, informing, entertaining.
Maybe even thoughtfully provoking.”
Jane Friedman - Former Publisher Writer's Digest
Social Media for NONPROFITS
22. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Use TWITTER to Promote Your Organization
Social Media for NONPROFITS
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26. Develop Your Own HASHTAGS #
Excited to share our upcoming #YourEventTitle with Twitter taking
place on _______ (date)
Who knew throwing a event on Twitter could be so easy!
#YourEventTitle
If you are in South Florida #YourEventTitle is looking for a few good
men and women to join us (volunteer, etc)
Have you got your tickets yet for the #YourEventTitle taking place on
______(date)?
Join us for the next #YourEventTitle on _______ (date) at ______
(location)
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for NONPROFITS
27. TWEET IDEAS
Start tweeting at least 30 days BEFORE your event
Share your planning process
As the date draws near share your excitement
Showcase sponsors, volunteers, event highlights
Share event trivia, organizational trivia, history
Create 50 – 100 promotional tweets to share with your stakeholders
Talk to your followers! Listen and reply
Ask questions of your followers
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for NONPROFITS
28. Other TWITTER TIPS:
Use and promote your #hashtag in your own Tweets
Publish original Tweets that followers will find useful or interesting
Share interesting and helpful links in your Tweets
Interact regularly with your Twitter followers
Check INTERACTIONS TO SEE WHAT PEOPLE ARE SAYING
ABOUT YOU!
Presented by Heidi Richards Mooney RedheadMarketingInc.com
Social Media for NONPROFITS
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31. Presented by Heidi Richards Mooney RedheadMarketingInc.com
LEVERAGE
Social Media for NONPROFITS
32. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Why Be on LinkedIn?
• Links
• Credibility
• Connections
• Research
• Potential Sponsors and Supporters are there!
Social Media for NONPROFITS
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41. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Other Tips to Leverage LinkedIn:
Get Introduced to other Famous Nonprofit leaders
FIND Volunteers & Supporters
Get Recommendations
Share Content
Accept New Connections
Endorsements...
Social Media for NONPROFITS
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43. Presented by Heidi Richards Mooney RedheadMarketingInc.com
NONPROFITS
To FOLLOW
On
LinkedIn:
Social Media for NONPROFITS
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48. Presented by Heidi Richards Mooney RedheadMarketingInc.com
PARTICIPATE!
“Active participation on LinkedIn is the best way
to say, 'Look at me!' without saying 'Look at
me!”
Bobby Darnell
Social Media for NONPROFITS
49. Presented by Heidi Richards Mooney RedheadMarketingInc.com
WHY POST ON PINTEREST?
Social Media for NONPROFITS
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NONPROFITS to follow on
Social Media for NONPROFITS
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66. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Graphics Tools
Photos:
Wikipedia (creative commons),
MorgueFile, StockFreeImages & Free Digital Photos.net
123rf.com (Royalty Free, most start at $1 per picture)
Photo Editing:
PicMonkey.com, Pixl.com, ClippingMagic.com & Quozio
Infographics:
Visual.ly, PictoChart, Creately.com, Cacoo.com
Social Media for NONPROFITS
67. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Pinterest Rules of Engagement:
• Give Your Boards Creative Titles
• Share information that people are interested in
• Reply and thank people who repin and like your pins
• Repin others pins, comment on them, like them
• Promote Your friends and heroes (and other authors)
• Use #Hashtags on your pins for better search results
• Add a “pin it” button to your webpage
• Promote Your Pinterest
Social Media for NONPROFITS
68. Presented by Heidi Richards Mooney RedheadMarketingInc.com
“We already have users.
We are just upgrading them
to Google 2.0.”
Vic Gundotra, Head of Google+
Social Media for NONPROFITS
69. Presented by Heidi Richards Mooney RedheadMarketingInc.com
GET FOUND IN THE SEARCH
ENGINES!
Social Media for NONPROFITS
70. Presented by Heidi Richards Mooney RedheadMarketingInc.com
HOW DOES GOOGLE+ GRAB
YOU? And Why Should You
Care?
• Your reputation
• Your work
• Establishing online authority
• Building an audience
• Driving more traffic to your website or blog
• Growing your email newsletter subscriber list
• Increasing sales and opportunities
• People are looking for you there!
Social Media for NONPROFITS
71. Presented by Heidi Richards Mooney RedheadMarketingInc.com
How do you Grab Google+ to
Build an Audience
• Create a solid Profile
• Build relationships
• Share content
• Join Communities
• Leave comments
• Look for other authors
• Add people to circles
Social Media for NONPROFITS
82. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Get the Most from Google+
Write articles on Google+
Expand them on your blog
Research Communities in which your audience is most
likely to “hang out”
Engage... Engage... Engage
Social Media for NONPROFITS
83. Presented by Heidi Richards Mooney RedheadMarketingInc.com
QUESTIONS?
Social Media for NONPROFITS
84. Presented by Heidi Richards Mooney RedheadMarketingInc.com
My Social Media
Facebook: www.Facebook.com/heidirichards.mooney
Twitter: www.Twitter.com/heidirichards
LinkedIn www.LinkedIn.com/in/heidirichardsmooney
Pinterest: www.Pinterest.com/heidisinterests
Google+:
https://plus.google.com/u/0/115694975317300837027/p
osts/p/pub
Social Media for NONPROFITS
85. Presented by Heidi Richards Mooney RedheadMarketingInc.com
Full Day Event
DAY with the MASTERS Marketing
Mastery Workshop
Regular price $97 ONLY $77
VIP Tickets $147 (reg $197)
April 25, 2014
Broward County Convention
Center
Social Media for NONPROFITS
86. Full Day Event
DAY with the MASTERS Marketing Mastery
Workshop
Regular price $97 ONLY $77
VIP Tickets $147 (reg $197)
April 25, 2014
Broward County Convention
Center