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ADRIÁN - S. GERENCIAL GUILIANA.pptx
- 1. esun permite facilitaalos forma INSTRUMENTO IDENTIFICA YEVALUA ESTRATEGAS HERRAMIENTAS ANÁLISIS PESTEL Diagnóstico Estra tégico Aspectos Externo s Formulación Estr ategias Evaluar el Entorn o
- 2. IDENTIFICA Entorno General Entorno Específico PRESENTE FUTURO ¿POR QUÉ ES IMPORTANTE? Identificar OPORTUNIDADES AMENAZAS ESTRATEGIAS
- 3. ¿PARA QUÉ SIRVE LA MATRIZ EFE? 1 2 3 4 Aspectos influyentes par a la toma de decisiones 5 Fuerzas de Porter Conocer cuáles serán las Oportunidades y Amenazas. Su finalidad es crear una lista de Opo rtunidades y Amenaza s.
- 4. MICHAEL PORTER Es uno de los mayores pensadores del mundo en gestión y competitividad, es considerado el padre de la estrategia empresarial moderna. El poder e influencia del cliente (mercado objetivo) Poder del proveedor (stakeholders) Los nuevos competidores entrantes (saturación del mercado) La amenaza que generan los productos sustitutivos La naturaleza de la rivalidad
- 5. 05 1 2 3 Lo que ha sucedido en el pasado Observar lo que está pasando en el momento presente Visualizar lo que se aspira para el futuro OPORTUNI DADES AMENAZA S FORTALEZ AS DEBILIDA DES EXTERNO INTERNO
- 7. Company Annual Business Report
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