1. Government 2.0 Transforming Government for the 21st Century: Truth, Tales and Trends PREPARED FOR: FASTForward ‘09 8403 Colesville Road Silver Spring Metro Plaza 2 Suite 400 Silver Spring, MD 20910 (301.588.5900 7 301.588.0390 *info@macf.com 7 www.macf.com Helen L. Mitchell Curtis Senior Program Director, Enterprise Solutions February 11, 2009
2. Biography Helen L. Mitchell Curtis – Senior Program Director of Enterprise Solutions, Macfadden 32+ years at FDA, and led one of the largest enterprise search implementations among Civilian Federal Agencies Develop enterprise-wide search strategies & solutions Integrate search technologies across IT applications and disparate document repositories Build governance, management and end user buy-in Promote collaboration, standards, findability and improved organization of data and document assets Passion: to help clients to reduce costs, improve quality and efficiency, reduce 'pain points' and achieve a positive search experience
10. Truth or Tale Governments must change or risk losing power, authority, trust and relevance. Complex bureaucracy layers are locked into old ‘stovepipe’ ways of working. TRUTH
11. Executive Commitment “My Administration is committed to creating an unprecedented level of openness in Government. We will work together to ensure the public trust and establish a system of transparency, public participation, & collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in Government.” -President Barack Obama (MEMORANDUM FOR THE HEADS OF EXECUTIVE DEPARTMENTS AND AGENCIES published in the Federal Register)
12. Government Should Be… Transparent Put operations and decisions info online and readily available to the public Solicit public feedback to identify info of greatest use to public Participatory Offer more opportunities for Americans to participate in policymaking Provide benefits of their collective expertise and information Solicit their input how to increase and improve opportunities for public participation in government Collaborative Use innovative tools, methods, and systems to cooperate internally, intra-agency, with nonprofits, businesses and individuals in the private sector Solicit public feedback to assess and improve levels of collaboration and identify new opportunities for cooperation
13. Truth or Tale Most governments are embracing social & collaborative technologies to encourage change. TALE Despite the wealth of new services, government itself has not been transformed. The bureaucracy seems more interested in preserving itself than serving its constituency.
15. Social Computing – Web 2.0 Era (Source: “Leveraging Web 2.0 in Government” - E-Government Technology Series, IBM Center for the Business of Government, by Ai-Mei Chang and P. K. Kannan)
16. Truth or Tale In Gov 2.0 space, there are very few experts. Claiming to be one may doom your ability to work in the sector. Most of the so called experts recently appeared on the scene, read the blogs, brushed up on their govt, probably from traditional or social media commun. backgrounds, working with small companies in the web space. Their self-branding poses the risk of hurting their business. Govt understands that Gov 2.0 is new & very few people are experts. They’re looking to partner with people who have the chutzpah to become experts. TRUTH
17. What’s Changing? Relationships Between Governments – Businesses – Communities Citizens and other stakeholders1 Focus Shift From personal websites to individual users and their networks 1 Deloitte Research
19. Future Vision(P)roblem & (R)ecommendation “Putting Citizens First: Transforming Online Government” – Federal Web Managers Council
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23. Truth or Tale Developing a Government 2.0 culture can be as simple as setting up a wiki or a blog. TALE It requires devoted leadership, strategic investments in technology, organizational change and risk taking to overcome the cultural, process, technology and policy hurdles that can hold governments back.
25. Gov 2.0 Examples State Dept’s Public Diplomacy 2.0- encourage people globally to find peaceful outlets for their political grievances via YouTube, FaceBook, Twitter, etc. to globally persuade individuals to find peaceful outlets for their political MySociety.org – runs most of the UK’s best known democracy websites, i.e., Report Streets to be fixed - 200,000 people wrote their MP for the first time, over 8,000 potholes/broken things have been fixed, nearly 9,000,000 signatures have been left on petitions to Prime Minister Texas Virtual Border Watch - asks the public to report signs of illegal immigration or drug crimes by viewing live video feeds Intellipedia – Intel Community can look up employee’s profiles & contact info, author blogs, tag news articles, etc.
26. Gov 2.0 Examples (cont.) D.C. Apps for Democracy: www.appsfordemocracy.org-Open innovation contest where talented technologists & creatives battled it out to create the most useful applications from DC's Data Catalog (mashups) Ex. U.S. PTO Peer to Patent www.peertopatent.org - Opens the patent examination process to public participation for the first time GPO’s Federal Digital System (FDsys) - http://fdsys.gpo.gov/fdsys/search/home.action -Provides public access to Government info submitted by Congress & Federal agencies, preserved as technology changes.
29. Truth or Tale The GOVERATI is made up of people with first-hand knowledge of how the Govt operates, understands how to use social software to accomplish a variety of Govt missions, & want to use that knowledge for the benefit of all. TRUTH The goverati includes Govt employees, people from think tanks, trade publications, & non-profits plus high-profile thinkers outside of the Govt with an interest in a more open, transparent, & efficient Govt. Using formal/ informal social networks, they’re networking, sharing info & changing how parts of the Govt interact with each other and with citizens.
30. Gov 2.0 Search Trends Integrate Enterprise Search (ES) w/ECM & KM Ex. Consumer Prod. Safety Comm. (FAST ESP & SharePoint) Promote Collaboration Personalize Search for ‘Communities of Practice’ High Precision & Recall Integrate ES & IT Applications via web services - Ex. FDA FAST ESP Prototype (Transparency) Integrate Information Discovery & Collaboration Tools - Ex. CPSC (MOSS & ESP) Provide Trend Analyses - Ex. USDA (FAST ESP) Build Federated Search w/3rd Party Social Media products – Ex. ConnectBeam, Traction Software Integrate Knowledge, Resource DBs, & People to Forecast Staffing
31. Gov 2.0 & FAST Wiki’s & Blogs Providing tools to search and analyze the text and metadata content Mining blog content for sentiment indicators about products, brands, corporate political activity or executive behavior Sentiment analysis - the raw material for predictive market intelligence and proactive Web counter-intelligence programs Social Search Technologies Can leverage the opinions of a group to provide guidance for recommendations or suggestions of what a member would find most useful Video & Audio Communities (ex. YouTube) Highly accurate, socially conditioned search for clip collections Direct video and audio mining approaches enhance findability Search Connection Services Search-delivered filters separate the “signal” of interest from the “noise” of overwhelming quantities of Web content
34. Keys to Success Educate the organization Develop a strategy plan Initiate a pilot project Evaluate existing enterprise technologies compatibility with Web 2.0 strategy Create policies that maximize the benefits of adopting Web 2.0 Embrace a culture of collaboration by continually evolving how interaction happens with internal and external stakeholders Measure results by establishing key performance indicators
35. How To Define Success? Policy outcomes improved Govt information & resources used more effectively Internal Operations Streamlined Attracting top talent Culture Wars Diminish Faith in Government Restored Approp. Authority Levels implemented to gain Citizens Trust Change Management is ‘way of life’
48. References “Leveraging Web 2.0 in Government” - Ai-Mei Chang & P. K. Kannan, The Univ. of MD, on behalf of IBM Center for The Business of Government “Recruiting the Next Generation of Government Using Web 2.0” - A Mind & Media white paper by Wes Alwan, Jay Ferrari, and Jill Nienhiser “Change your world or the world will change you - The future of collaborative government and Web 2.0” – Deloitte “Putting Citizens First: Transforming Online Government” A White Paper Written for the 2008 – 2009 Presidential Transition Team by the Federal Web Managers Council President Barack Obama (MEMORANDUM FOR THE HEADS OF EXECUTIVE DEPARTMENTS AND AGENCIES published in the Federal Register) “Government 2.0: The Rise of the Goverati” – Mark Drapeau
49. 35 THANK YOU! Helen L. Mitchell Curtis Senior Program Director, Enterprise Solutions hmitchell@macf.com 240-247-1946 (w) 240-743-7975 (m)
Why attend this presentation? Learn how Social Media technologies can empower Govt, build collaboration and trust with each of us as citizens If in Govt – become a risk-taker, innovator, embrace changes needed If Systems Integrator/Consultant – find areas where can support, build solutions to help Govt succeed As Public citizen –become involved, learn where Gov 2.0 projects in place & participate, use technologies (ex., wikis, blogs, social communities/groups to suggest areas to encourage Govt to change
Set example w/campaign site www.barackobama.comwww.recovery.gov – will post updates of spending after stimulus bill passeswww.whitehouse.gov
Needs to be CLEARLY understood by each party
Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, - (let them become your champions) and become part of a living fabric of brand loyalists.[1] ^Social Computing by Chris Charron, JaapFavier, Charlene Li - Forrester Researcha mashup is a web application that combines data from more than one source into a single integrated tool. The term Mashup implies easy, fast integration, frequently done by access to open APIs and data sources to produce results that were not the original goal of the data owners. Need MS Example instead of one belowAn example is the use of cartographic data from Google Maps to add location information to real-estate data, thereby creating a new and distinct web service that was not originally provided by either source.
Complexities, policies, privacy, legal issues
Easily find relevant, accurate, and up-to-date informationA survey of government initiatives and pilots in the Web 2.0 environment shows that they mainly span communication- and interaction-focused uses to date - IBM Report
For Complete Common Tasks Efficiently example: (ex. Post instructional videos on YouTube to explain how to apply for a small business loan or learn about Medicare benefits)
LEVELS of Gov 2.0Gov’t employees & elected officials access & use social media tools to connect with their constituents.Ex. State Dept’s Public Diplomacy 2.0 - Using social networking tools, i.e., YouTube, FaceBook, and Twitter to globally persuade individuals to find peaceful outlets for their political grievances. Govt’s use of social media tools to achieve their objectives and solicit citizen feedback for process improvementEx. MySociety.org - Most of the UK’s best known democracy websites. Using their services, 200,000 people have written to their MP for the first time, over 8,000 potholes and other broken things have been fixed, nearly 9,000,000 signatures have been left on petitions to the Prime Minister… A participatory platform engaging citizens in Gov’t policy debates & voluntary service.Ex. Texas Virtual Border Watch – In an effort to better engage citizens in border protection, this program to allow citizens to view live video feeds of the area and submit reports of suspicious activity.Secure Government EnvironmentINTELINK system- Users can obtain email, write & edit articles on Intellipedia – uses 3 wikis They are used by individuals with appropriate clearances from the 16 agencies of Intel Community and other national-security related organizations, look up employee’s profiles & contact info, author blogs, tag news articles, etc.