Ladies that UX - CPH We had our #2 meetup Wednesday, January 11th where we dived into the question "What the F*** is UX" and the different roles of the UX Designer. The entire thing is always in a state of flux because the field of technology and people is always changing. So look at this more as guidelines than something that's set in stone! We want to thank Momondo for hosting us and their wonderful UX ladies to share insights into their work! #LTUXCPH #CPHFTW

1. What the F*** is UX?
@LadiesThatUXCph | #ltuxcph

2. Agenda
1. LTUX-CPH
2. Momondo
3. Food (20 mins)
4. Talk
5. Exercise
6. Presentations
7. Network

4. Ladies that UX
User Experience at
Momondo

5. momondo was founded on the belief that everybody should be
able to travel the world, to meet other people, and experience
other cultures and religions. Travel opens our minds: when we
experience something different, we begin to see things
differently.

6. A little about us
Our journey to momondo

7. Rosa
Medina Fàbregas
Service, Graphic
and UX Design

8. Industrial Design
and Sustainability
Rosa
Medina Fàbregas
Service, Graphic
and UX Design
Kate
Saunders

9. Industrial Design
and Sustainability
Rosa
Medina Fàbregas
Service, Graphic
and UX Design
Kate
Saunders
Graphic, UI and UX
Design
Dena
Porkar

10. momondo
Our approach to UX at momondo

11. Playfulness
Unique-Insights
Powerful-
visualization
Price-
transparency
Accurate data
RelevantEase;of;use
enableinspire UX
Instant
Seamless Clever-math
We inspire and enable everyone
to be their own best travel agent

12. AccommodationFlights

13. AccommodationFlights Discover

14. AccommodationFlights
App (iOS & Android)
Discover

15. AccommodationFlights
App (iOS & Android)
Discover
Personalisation
Product data

16. UX Designer
Product Owner
Product
Optimisatio
n
Head of
Product
Visual
Design
Developme
nt
SalesQA
Front-End
Design
Operations

17. UX Designer
Product Owner
Product
Optimisatio
n
Head of
Product
Visual
Design
Developme
nt
SalesQA
Front-End
Design
Operations
Product Strategy
Information
Architecture
Experience Map
Personas
User Journeys
Features
Stories
Data Driven Design
Sketching
Wireframing
Prototyping
Testing
Agile UX
Design Feedback
QA Review

18. Day-to-day
- Set up goals for the week. (UX + PM)
- Research. (UX)
- Workshops with the experts. (UX + who is needed)
- Wireframing and iteration (UX + design + PM)
- Presentation to stakeholders (UX + design + PM)
- Iteration based on feedback (UX + design + PM)

19. Day-to-day
- Developing and shaping the concept
- Research
- A LOT of wire-framing in Axure
- Alignment with other teams and stakeholders
- Iterate, Iterate, Iterate
- Working closely with designers and
developers.

20. Day-to-day
- Stand-up with teams
- Wireframing and concept development (invision,
principle and axure)
- Backlog refinements and planning
- Strategy and story writing
- Collaborative workshops and feature kick-offs
- Facilitation and QA

21. What do we want to learn from Ladies that
UX?Group learnings

22. Agile testing
methods
UX tools and
methods
elsewhere
A-haa career moments Network

23. Any questions?

24. Welcome and
enjoy!!

25. Food 🍴 🍲 🍻
see you in 20 min 😉

26. What the F*** is UX?

27. UX design is the process used to determine
what the experience will be like
when a user interacts with your product
Laura Klein
Principal at Users Know, Author of UX for Lean Startups

28. The creative and analytical process of
determining what a website, device,
or piece of software is going to be
Steve Portigal
Principal at Portigal Consulting, Author of Interviewing Users

29. You can’t design experiences,
but you can design for them
Dan Makoski
VP of Design at CapitalOne

30. It’s a commitment to developing
products and services with purpose,
compassion, and integrity
Whitney Hess
Experience Design Coach at WhitneyHess.com

31. New field

32. “Just sprinkle
some UX on it”

33. The size does matter

35. shape
T

36. The roles

37. UX Designer
User Researcher & Analyst
Content Strategist Information Architect
Interaction Designer
UI Designer
Visual DesignerUsability Tester
Project Manager
Front End Developer

38. User Researcher
& Analytics
Understanding the user through
observations and other research
exercises to gather insights & data

39. Content Strategist
Planning for the creation, delivery
and governance of usable content

40. Information Architect
Organizing information in a product
or website in a usable way

41. Interaction Designer
Designing interactive behaviours
with a specific focus on their use

42. Project Manager
Hold the responsibility of the
planning and execution of a project
and delegating to their team

43. Usability Tester
Evaluates a product or functions
by testing it with users and collecting
data to evaluate the test

44. Visual Designer
Designing the visual qualities in
an aesthetically pleasing way

45. (User Interface)
UI Designer
Designing the look and feel,
the presentation and
interactivity of a product

46. Front End Developer
Building the interactive behaviours
to be used by the user

47. Find yourself
& own it!

48. Preach it!Preach it!

49. Exercise

50. Presentation

51. Thank you for tonight
Next meet up February 8th 2017
“Panel;How to get that awesome job?!”
At Founders!
@LadiesThatUXCph | #ltuxcph

52. Network

53. • https://uxmag.com/articles/the-differing-roles-of-the-ux-designer
• https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
• http://blog.templatetoaster.com/designers-must-know-culture-
influences-ux/#utm_source=F&utm_campaign=N&utm_medium=M
• http://uxmastery.com/ux-roles-within-ux/
• https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-
user-experience-experts-weigh-in/
• http://www.userexperiencedesigner.co.uk/new-what-is-ux-designer-
ia.htm
• http://blog.careerfoundry.com/ui-design/the-difference-between-ux-
and-ui-design-a-laymans-guide/
Articles