Top product marketing mistakes to avoid
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The number 1 reason why new products fail is often not because the new product isn’t great. It’s usually because people either don’t get it or they don’t know why your product is needed in the first place. Check out these top product marketing mistakes to avoid! What did we miss? Feel free to add to the list. 💬 Help me decide what to share next: A) How do you select a new business or product name? B) How to prevent your startup launch from going wrong C) Something else, please comment Be unapologetically human with your marketing, Bri 🐧
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Top product marketing mistakes to avoid
- 2. LAUNCHINGA NEWPRODUCTIS HARDWORK 2/10 We get it! Be on the lookout for these mistakes.
- 3. MISTAKE#1: 3/10 Don't spend all your limited budget early on marketing To avoid customers tuning out, promote your concept, not just your product YES, YOU CAN HAVE TOO MUCH MARKETING excessive marketing
- 4. MISTAKE#2: over-reliance on PR 4/10 PR campaigns have a short life span. After the buzz dies, sales may decrease Create a plan on how to capture your audience beyond PR YOU MUST HAVE YOUR OWN MARKETING!
- 5. over-reliance on PR 5/10 Sales 1st day 3 days 2 weeks 1 month 2 months 3 months 250 200 150 100 50 0 SALES FROM PUBLIC RELATIONS CAMPAIGN
- 6. MISTAKE#3: little market research 6/10 Every product is different. Don't make assumptions Use social media as a way to conduct free market research without breaking the bank YOU DON'T KNOW YOUR CUSTOMERS!
- 7. little market research 7/10 WHAT PERCENTAGE OF MARKETERS USE MARKET RESEARCH TO DRIVE THEIR DECISIONS? No market research 60% Market research 40% ~ Google Surveys, U.S., Market Research Usage, Base: Product managers, marketers, advertisers
- 8. MISTAKE#4: not creating familiarity 8/10 People want something they can understand, not innovation Find ways to simplify marketing messages as much as possible INNOVATION STILL NEEDS RELATABILITY
- 9. MISTAKE#5: thinking it's about you 9/10 Think of a concept that your target customers can relate to Give people a reason to keep coming back; build a community DON'T MAKE YOUR MARKETING ALL ABOUT YOUR PRODUCT
- 10. How to prevent your startup launch from going wrong WHAT'S NEXT? OPTIONA: OPTIONB: How do you select a new business or product name? Something else, please comment! save for later B R I S Q U E M A R K E T I N G . C O M