An introduction to how your not-for-profit can start using social media better. Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up

1. Insert location name
Introduction to social media
for not-for-profits
What’s it about and how to get started

2. Key Learnings
• The impact of the NBN
• Why social media
matters
• Major social media
platforms
• The do’s and don’ts of
social media
• Examples of NFP’s using
social media well

3. National Broadband Network (NBN)
Social media
Cloud services HD Video
National
Broadband
e-Commerce
Network Entertainment
VOIP Multi-user

4. Social media stats in Australia
• September 2012
• Facebook: 11.5 million users
• YouTube: 11 million users
• LinkedIn: 2.2 million users
• Twitter: 2.1 million users
• http://www.socialmedianews.com.au

5. The impact of social media
• Highly connected people
• Highly connected communities
• New media
• Strength in numbers
• Change in agency/power

6. 5 ways to think social
Be Be Be Be Have
open welcoming generous interesting fun
e.g. Charity Water e.g. WCHF e.g. Wikipedia e.g. TED talks e.g. memes

7. Social media for not-for-profits
Build
Community
Connect
Raise
with other
awareness
NFP’s Social
Media
for NFP's
Listen to Rally
what people
people are around
saying your cause

8. Social media for not-for-profits
• Find your community
champions
• Create space for
conversations
Build • Talk to your supporters
Community • Reward your advocates

9. Social media for not-for-profits
• Digital storytelling
• New ways to engage
• Create ‘sharable’
content
Raise • Be transparent
awareness • Show the impact

10. Social media for not-for-profits
• Collaboration
• Co-creation of solutions
Rally with other people
• Online advocacy
people
around
your cause

11. Social media for not-for-profits
• “The biggest
misconception about
Listen to Twitter is that you have
to tweet to use Twitter”
what • Find resources for
people yourself
• See what feedback
are saying people are giving

12. Social media for not-for-profits
• Over 600,000 registered
NFP’s in Australia
• How do we work
Connect together?
• Reduce overlap
with other
• Build on our strengths
NFP’s

13. The big two
Facebook Twitter

14. Facebook
Status
updates
Apps Likes
Facebook
Ads Comments
Insights Shares

15. Facebook anatomy

16. Facebook anatomy

17. Facebook anatomy

18. Facebook anatomy

19. Twitter
Status
updates
Tweetchats Mentions
Twitter
Hashtags Replies
Favourites Retweets

20. Twitter anatomy

21. Other social media sites
YouTube
Google+ Instagram
LinkedIn
Pinterest

22. The do’s and don'ts of social media
Do lots of this Stay away from this
• Discover where your • Feeling the need to be
community is everywhere
• Use each platform • Cross-post across all you
differently social media channels
• Focus on your cause • Focus on fundraising
• Measure the impact social • Move forward without a
media is having strategy
• Share a mix of content • Just talking about yourself

23. The do’s and don'ts of social media
Do lots of this Stay away from this
• Discover where your • Feeling the need to be
community is everywhere
• Use each platform • Cross-post across all you
differently social media channels
• Focus on your cause • Focus on fundraising
• Measure the impact social • Move forward without a
media is having strategy
• Share a mix of content • Just talking about yourself

24. Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely

25. Building a strategy
• What do you want to
achieve specifically?
S Specific
M Measurable “Have more people visit
A Attainable our websites through
social media…”
R Relevant
T Timely

26. Building a strategy
• How will you measure
your goals?
S Specific
M Measurable “Have more people visit
A Attainable our websites through
social media by 10%”
R Relevant
T Timely • Measured through
Google Analytics

27. Building a strategy
• Is your goal achievable?
• Do you have the
S Specific
necessary resources?
M Measurable • Do you have the
A Attainable necessary skills?
R Relevant
“Do I know how Google
T Timely Analytics work? Do I
know social media?”

28. Building a strategy
• Is this meaningful for
your organisation?
S Specific
M Measurable “Do I want more visitors
A Attainable to my website?”
R Relevant
T Timely

29. Building a strategy
• Is the goal time-bound?
• Is there a due date?
S Specific
M Measurable “Have more people visit
A Attainable our websites through
social media by 10% by
R Relevant the end of June”
T Timely

30. Activity: Set your goal

31. The do’s and don'ts of social media
Do lots of this Stay away from this
• Discover where your • Feeling the need to be
community is everywhere
• Use each platform • Cross-post across all you
differently social media channels
• Focus on your cause • Focus on fundraising
• Measure the impact social • Move forward without a
media is having strategy
• Share a mix of content • Just talking about yourself

32. What should I share?
Your
Community original
content
Other
Interactions people's
content

33. What should I share?
• Content you create
• Blogs
• News
Your
Community
original • Videos
content
• Photos and images
Other
Interactions people's
content

34. What should I share?
• Content other people
create related to your
cause
Your • Articles
Community original
content • Events
• Government policy
Other
Interactions
people's
content

35. What should I share?
• Facebook
• Posting as your
organisation on other
Your NFP’s Timeline
Community original
content • Replying to
comments/posts
Other
people's • Twitter
Interactions
content • ReTweets
• Talk to others (mentions)
• Reply to mentions

36. What should I share?
• Ask questions
• Involve your community
in your content
Community Your
original • Facebook
content
• Off-topic posts/memes
Other • Twitter
Interactions people's
content • Get involved in
community hashtags
(e.g. #FF, #charityweds)

37. Looking for more?
For more information, contact us at
Connecting Up:
Visit our website
www.connectingup.org
• Blog
• Learning Centre
• Events
• Donated and discounted
technology for not-for-profits
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