Mechanical Turk is a platform that allows individuals and businesses to outsource small, simple tasks called Human Intelligence Tasks (HITs) to a distributed workforce ("turkers") for micro-payments. Requesters can create HITs involving tasks such as image recognition, data collection, and user feedback that computers are unable to do as well as humans. Turkers complete the HITs in exchange for small payments set by the requesters per completed task.

1. What the heck is
Mechanical Turk?
@ehrenfoss

2. Mysterious chess playing
contraption?

3. Hoax! Dude in a box!

4. ? ?
?
? ?

5. mturk.com
● Boring tasks?
● repetitive tasks?
● ...but computers can't do
them?
● ...and the intern would quit?

6. mturk.com
People ("turkers")
● do simple, short tasks
● get a little $ per task
"Requesters"
● what task?
● how much to pay?
● and how to verify the results.

7. Q: Is this a seagull?
A: No, it is not. ==> $0.10!

11. Data Gathering

12. User Testing

13. User Testing
it seems like a scam… i would be leery of using this
because it has access to my facebook information and a
credit card, etc…
The design seems a bit informal, so it appears to not be
legit.
It seems sort of unprofessional, almost like a scam, but that
might just be the appearance of the site.

14. Feedback Army

15. Related to pet adoption?
-> Maybe
-> Yes
-> No!
-> Yes

16. Video feedback

17. Downsides :-(
● Yes, it costs $
● Not at all user friendly
● Takes some practice
● Some missing features

18. Dubious Quality?
● Use >1 people per task
● Average the responses
● Use an additional layer of
HITs for review

19. 20 more seconds of dancing Jeff
Bezos, Amazon.com Founder

20. Q: What the heck is Mechanical
Turk?
A: Not a seagull
@ehrenfoss
ehren@helpattack.com