The biggest LBS IM app in China market. There are over 200 million users in MOMO platform. The awesome developer who has gorgeous games, please check out the presentation that you will find out the opportunities to get success in China market.

2. HELLO, MOMO
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CONTENTS
Introduction
& Resources
Our Team Advantages
Successful
Cases

3. Introduction
A social platform for millions of youths, an aggregation point for
premium players

4. Momo Game
Momo Game is a subsidiary of Momo technology. It is
a hi-tech enterprise which concentrates on providing
related services of mobile social network for Momo
technology.
Momo technology, with the employees of 799, is
founded by the former Netease chief editor, Mr. Tang
Yan in 2011.
The major business of Momo tech covers game
operation, customer service, social ecology
maintenance and others. It has established a
relationship on researching and operating multiple
popular mobile games with domestic game
developers. With the professional and reliable
customer service team, plus technologies like data
mining, image recognition, an remarkable
achievement on social ecology maintenance has been
made.
Platform Introduction
HELLO, MOMO
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5. Over 200 million
Registered users
69.8 million
Active users
6.1 million
Groups
Note: the statistic here is based on the data of December 2015. On the basis of daily active users, launch times
and time duration, Momo is the third largest mobile social network platform.
2.9 million
Members
Platform Introduction
HELLO, MOMO
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6. Momo is just second to Tencent based on daily and monthly
active users.
Platform Introduction
HELLO, MOMO
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7. The user age highly matches that of players
High ratio of Android system.
Have advantages on charging
and retaining
Players consist of preliminary,
deep and R type
The quality, user loyalty and user retention level is 5-10
percent higher than the industry average.
Platform Introduction
HELLO, MOMO
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8. Platform Resource
Deep integration of social resources
Successful commercial cases
Multiform presentation scheme

9. 200 million high-loyalty young users
68.9 million active users per moth, high frequency usage and more online
users per day
Clouds of premium gamers
Players consist of preliminary, deep and R type
Have advantages on charging and retaining
Information comes and
spreads out from here
Just tap one key to share information through
Weibo, Wechat, renren and Momo
Promotion resources
based on millions of users
Screen PV6000W
Message flow 3000W
PUSH 1000W/Week
Rich customization spreading
mode
Show, live, e-commerce, offline campaign, strawberry music
festival
LBS location customization, battle progress, social network school
recruitment, emoticon and skin customization
Cooperation based on
Momo
TV resources: CCTV, I am a singer, Go fighting, strawberry
music festival.
Celebrities: Liang Qiaobo, Jia Zhangke
Platform Resources
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10. Powerful capability of user importing based on
platform and high user quality
Platform Resources
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Momo
Dancing
8 Million users
in total
Momo
Fishing
Increased by
300K new
users for the
launch day
Momo
Bubble
Rabbit
Increased by
200 thousand
new users for
the launch day
Tank
Frontline
DAU
100K

11. 60,000,000+
Launcher
200,000,000+
LBS banner
Platform Resources
HELLO, MOMO
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12. launcher
Display AD on the client for
all the Momo users during
the promotion period.
Users will redirect to the
game download page to
download when tapping on
the AD screen.
Time: launching new game
+ major version updates +
major events
LBS Banner on Momo
message board
Display LBS banner on Momo
message board for all the users
during the promotion period.
Users can tap the banner to
download games.
Time: launching new game +
major version updates + major
events
The 18th place on Momo
message board
The promotion AD will be located
in the 18th place on the message
board.
Time: daily promotion of
premium game (based on game
quality to alternate)
1 2
Platform Resources
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13. Momo Discover
Time: recommending
various games, the
display weight is
subject to game
revenue, quality,
attribute and event
contents
PUSH Message
Push message right to the
target user, facilitate the
retention rate and loyalty
level.
Time: recalling, waking up,
event, highlights show,
game weekly and others.
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Platform Resources
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14. Game Event Page
Provide users with
some other exciting
events beyond the
game. Including but
not limited to game
event and platform
event.
Time: game or
platform event
Game Info Page
Deliver rich game contents to
users like App Store does.
Time: routine
65
Platform Resources
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15. Game Center Banner
All users who go to Game
Center
Time: all game events
Game Center List
All game players and users
who are searching for
games, right to the targets.
Time: routine
User Message
Users send messages to
their own friends or
other game players
with SDK interface
Time: activated by users
themselves
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Platform Resources
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16. PUSH, share, recommend,
and continuous follow-up
Platform Resources
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17. All-dimensional entertainment
community resources
Platform Resources
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18. E-commerce, topic, chat room, customized
sticker and skin
Platform Resources
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19. • Community Interaction:
• Communities within Momo: offline subbranches
• PK Battle: provincial ranking chart and provincial PK
battle
• Combination of Playing Method:
• LBS way: the one who killed you last time is XXX meter
away from you, revenge or not?
• Momo iwatch: run-ring task in real person
• Get various LBS BUFF reward in particular place, martial
arts skill and treasure exchange
LBS Interaction-O2O
Platform Resources
HELLO, MOMO
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20. User Profile
Develop user profile page
through cooperation
进入
User Message Board
Users share their game information
on the message board for their
friends or nearby strangers to check.
Time: equipped with a share interface
for users to trigger
For premium games, Momo could
provide a forcible share when
granting for the first time.
109
Platform Resources
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21. Friends Chain
Provide a friends chain to
rapidly and widely spread the
games
Time: equipped with an
invitation interface for users to
trigger
11
Platform Resources
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22. Fully penetrated to the game community
(With the advantage of guild cultivation, public opinion reinforcement and PVP
confrontation to increase revenue)
Platform Resources
HELLO, MOMO
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23. Rich customization for spreading mode
Real-time game
sharing on
MOMO
Guild
Recruitment
Live show:
female
commander
and live video
Varity Show
Short footage
sharing on
MOMO
Honor, level,
achievement sharing
on MOMO
Battle, trade, title and
friends in game zone
Platform Resources
HELLO, MOMO
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24. Co-branding resources based on Momo
(more spokesmen and entertainment resources)
The publicity film for MOMO x Jia Zhangke
No Strangeness Existed is on
http://www.letv.com/ptv/vplay/23173179.html
Music director of I Am A Singer Liang Qiaobo joined Momo
Strawberry music festival
sponsored b MOMO
TV resources
I Am A Singer
Platform Resources
HELLO, MOMO
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25. In 2016
Deep cooperation with over 10 stars domestically and abroad
Brand and contents placement in over 20 hot shows
Platform Resources
HELLO, MOMO
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26. Online & Offline
Interaction Events
Platform Resources
HELLO, MOMO
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27. Operation
strategy
Preparation Seed user accumulation Event spreadingWarm-up What’s hot online
Event recommendation for
Momo member
Warm-up Deliver gift package Promote on Momo
Push warm-up on Momo Momo game center weekly
Topic banner
Import users based on
startup screen AD
Game center banner
Reserve events
Spreading on friends circle
Warm-up video spreading
on nearby page
Momo live spokesman+
brand promotion
Warm-up in game
community
Screen PV 6000W Message flow 3000W Push 1000W/week Daily display over 0.1 billion

28. Our Team
Progressive founder, mature architecture, professional team, rich resources and
cutting-edge tech

29. 合作优势
The publishing cooperation of
mobile game
Team Introduction
HELLO, MOMO
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Exclusive Associated
operation
Customize
development

30. Card game
MMO
SLG
ARPG
Casual game
Full-range distribution
service
Professional distribution
team
Tremendous kinds of games
Game
Department
Operation
department
Channel
department
Marketing
department
Commerce
department
Research
department
Team Introduction
HELLO, MOMO
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31. Organization Structure
Complete operation structure
and detailed work assignment
Team Introduction
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32. Sophisticated project team structure
21 full-time and 25 part-time R&Ds
are ready for the preliminary phase.
Department leader will also be the
project leader.
With the assistance of senior
operation manager to manage the
whole operation process.
Team Introduction
HELLO, MOMO
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33. Product bug monitoring
Server stress testing
Operation and maintenance
running
Supported by a
Professional
technical team
Team Introduction
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34. Momo iOS SDK
The core parts provided by Momo iOS SDK:
①Accounts (one-key-login to game, web login and SSO authorized login of Momo client), App Store
payment
②Social function based on Momo, including Momo icon, nickname, age, gender, birthday, message and
other user-based supports as well as the invoking and sharing of friends chain and group. In addition, the
virus spreading model like message sharing and friends invitation are also supported
Momo Android SDK
The core parts provided by Momo Android SDK:
①Accounts (one-key-login to game, web login and SSO authorized login of Momo client), payment
(including Alipay quick payment, Alipay web, Unionpay, Momo currency, mobile prepaid card, paid-by-
SMS)
②Social function based on Momo, including Momo icon, nickname, age, gender, birthday, message and
other user-based supports as well as the invoking and sharing of friends chain and group. In addition, the
virus spreading model like message sharing and friends invitation are also supported
③Paid by another (combined with Momo social network to get a better result)
④Long-term Push wake-up based on Momo client
Team Introduction
HELLO, MOMO
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35. Momo iOS SDK: basic access (1 day), joint commissioning (1 day), test (1 day).
Additional assessment is required when using other social functions
Momo Android SDK: basic access (1 day), joint commissioning (1 day), test (1 day).
Additional assessment is required when using other social functions
CP to SDK without source code is acceptable. Full-time professional technician will provide
assistance on CP to SDK.
Short Momo SDK access time and extremely low
bad debt rate (less than 1%)
Team Introduction
HELLO, MOMO
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36. Professional data analysis and optimized scheme
Supported by a professional project
management team
7*24 customer service team
Supported by a
Professional
operation team
Team Introduction
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37. Exclusive game tuning
experience
Team Introduction
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38. Exclusive game tuning
experience
Team Introduction
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39. AdvantagesMarket budget of RMB 300 million, Alibaba system, outstanding market
channel, deep integration of resources and powerful capability of user
importing

40. Publishing
Plan Market budget
of RMB 300
million
Endeavour to
game
distribution
Publishing Advantages
HELLO, MOMO
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41. Integrate with every resource
under Alibaba
Publishing Advantages
HELLO, MOMO
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42. Publishing Advantages
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43. Warm-up events
on every channel • Generate hot topics and release them on the
BBS of channels
• Launch high-frequency events on BBS
(rewards, test reservation, BBS sign-in) to
compete for more resources
• Optimize the comments and rating of game
section on every channel
• Shorter response time and richer contents
Target
Optimize the rating and comments
during the warm-up phase
Ascend the ranking on Expected Chart
and Ranking Chart.
Publishing Advantages
HELLO, MOMO
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44. Channel &
Offline
Events
Work with premium channels and recruit elite players to launch offline events.
Invite players (guild leader, star player) to experience the events.
The creator could tell the details about the game and interact with players.
Present a live show on major live show platform when participants reach a certain level.
Publishing Advantages
HELLO, MOMO
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45. Maintain a good relationship with well-known
copyright owner, capable of IP support
Publishing Advantages
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46. Channel maintenance policy
Publishing Advantages
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47. 目的：关键词的搜索结果提升
结果：70%以上的用户选择下载结果前三品。
ASO优化结果页，一般可持续一个月，可长期稳定小
量级优化稳固。
结果提升
效果持久
IOS
Channel
Android
Channel
Powerful
capability of
user importing
Publishing Advantages
HELLO, MOMO
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48. Ranking chart maintenance
corresponding to distribution policy
The highest rank on iOS best seller is number 9 (Tank Frontline, MOMO Craft).
The average rank on iOS is number 45.
Publishing Advantages
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49. Top
Grossing
Free Trending
Searches
Hot Keyword
Publishing Advantages
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50. Accurate delivery and maximized ROI
Integrate with the most premium apps and the flow resources of mobile
AD platform in China
Publishing Advantages
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51. Stable and continuous user importing in
stable phase
Publishing Advantages
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52. Publishing Advantages
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53. Video AD and game
recommendation
Publishing Advantages
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54. Successful Case
The successful commercial case in mobile game market
Hundreds of millions of turnover and users

55. Name: MOMO Craft
Introduction: play as the master of a castle,
recruit your heroes, challenge players all over
the world, crash your opponent, accompany
with beauties, conquer the whole world.
Category: Strategy Game
Type: War and Socializing
Outcome:
• Total income: RMB 60 million
• DAU: RMB 70,000
• Total users: 6 million
Launch Date: March 2015 Channel: MOMO
Crash your enemy and lead your kingdom to victory
Successful Case
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56. Name: Red Alert Empire
Introduction: Red Alert Empire is all about war. It provides players with
sophisticated image and real battlefield sound effect. Easy-to-play,
players can upgrade their constructions when basement develops to a
certain level. The higher the basement level is, the more powerful weapon
the player will get.
Type: War and Social Networking
Category: Strategy Game
Launch Date: March 2015
Channel: MOMO, App Store
Firepower dominates all!
Show your best strategies!
Outcome:
• Total Income: RMB 170 million
• DAU: RMB 120 thousand
• Total User: 5 million
• IOS Top Charts: the highest rank is number 9,
now is number 23
Successful Case
HELLO, MOMO
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57. Name: MOMO Fishing
Introduction: MOMO Fishing gives players lots
of fun. It differs from those old-fashion pattern
and emphasizes more on strategy and interaction
as well as confrontation among players.
Type: Leisure Game
Category: Cartoon, Confront and
Social Networking
Outcome:
• Payment rate during internal test: 30%, user
retention rate the next day: 50%
• Total Income: RMB 30 million
• DAU: RMB 100,000
• Total User: 2.7 million
Unique way of fishing,
unparalleled fun
Launch Date: June 2015 Channel: MOMO
Successful Case
HELLO, MOMO
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58. Name: Free Westward Journey
Introduction: An innovative turn-based MMORPG
masterpiece. More contents like pet training, master
and race, horde and alliance, kongfu fighting and
competition are all available. New system like levels
and instances, market transaction, real-time voice and
others are being introduced.
Type: Role Play
Category: Fantasy
Outcome:
• Total Income: RMB 120 million
• DAU: RMB 100,000
• Total User: 3 million
• Achievement: Number 12 on Top Charts
of App Store
Swords will pave your path
Successful Case
HELLO, MOMO
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59. Thanks
Contact Us
Hendry Wang(王世强)
TEL：+86-186-0283-1120
E-mail：wang.shiqiang@immomo.com