Design Logo- Focus Group Data

Design of Logo- Focus Group Data

BY HENRIETTA LAWRENCE VAN POOSS

•Pie charts and graphs to show the percentage of the focus group
which chose those particular features to include on my own logo.

4oD Logo
I wanted to discuss how the logo was constructed with my focus group, as I wanted
to explore the different features of the logo and whether applying some of the
features to create my own logo was an idea.

The construction of the 4
•The team also thought that the
construction was very contemporary,
which linked in with the audience they
were trying to target.
•The Logo is also very distinctive, making
it recognisable to the public.

When discussing the construction of
the 4 with my focus group, they can to
the conclusion that 80% liked how the
4 was constructed and then the thought
came to me, that this could be a certain
feature to add to my own logo.

•The 20% of the group disliked the logo
because, they thought that the 4
construction though cleverly done, could
not be as mainstream as possible, as it
could be targeting an older audience,
therefore gaining the full majority of the
public.
•It was then suggested, to make it more
appealing to a larger audience, to add
some colour.

Colour of the logo
When discussing
•However with this
colour of the logo it
in mind, the other
came to 50% on
half of the group,
both liking the
thought that colour
colour and disliking
would make it more
the colour. Which
‘current’. As the
similarly came with
colour could be
injunction to the
changed by for
audience aspect
specific programmes
with the
and aims, to make it
construction of the
more interesting.
4.
• The 50% of the group who thought the black and white colour thought it looked
modern and professional. As with the preferred reading of the audience, black and
white are seen as neutral colours, which do not have a particular meaning behind
them, creating an appealing aspect to the public.
•As some may argue that having a particular colour associated with the logo can
limited its accessibility to an audience.

The construction of the O
When reviewing the construction of the
O, 60% of the group thought that the
concept was very clever and effective,
and adding the idea that the D was over
the O was interesting. A few of the group
members are interested in graphic
design, of those, they thought it worked
well as a concept and opened up the
subconscious to an appealing reference
to 4oD.

•This construction is very modern
and links in which what the target
audience can relate to.
•The 40% of the group disliked the
construction of the O because, they
thought that it limited the appeal to
an older age group. Though the 4oD
target audience would be suggested
to be young adults.
•The content which is shown on 4oD
and on Channel 4, is targeted at a
very larger audience, raging through
the ages. Therefore, thought it would
be less appealing to those of an older
age.

The construction of the D
•Those that liked the D construction
thought, it was very interesting and a
clever concept.

As on the construction of the O, it
would have been thought that the
majority of the group were going to
like this construction. However,
found 11/20 did not like how the D
was constructed and 9/20 liked the
construction.

•Those who did not like the idea of the
construction because, from some of
them they did not like the idea of the
D being of one complete colour,
especially black as they thought would
appear to be too harsh, and not
inviting enough to the audience.

•Those of the group which did not like
the construction, thought that you
always break up the black, and have
the D in sections.

The overall effect of the logo on an audience
When reviewing the
logo with the team, we
discovered that 85% of
the group liked the
overall logo and 15%
did not.
•This may seem strange
due the other data that
we have collected,
though it seems that
when the two features
are apart from each
other, they do not work
as logo as themselves.
However brought
together they work well
as a logo.

•There were 3 out of
20 people from the
group whom did not
like the logo as one.
The reason for this
was because, they
did not thing that
such different
designs worked
together.
•When looking at the construction of the D, the negative
points were that, the bold colour seemed too harsh and
would be better if it was broken down.
•Therefore, when teamed with the 4, which has a
deconstructed element to it, it detracts from the boldness
of the D; working well together.

Sky Atlantic

Construction of the word sky
• By making this section of the logo look
professional and ‘polished’, it reiterates
back to the audience, that Sky is
something that you have to subscribe to
and have to subscribe to certain
channels.

When over viewing the construction
of the word Sky, it came to be that 15
people like how it had been
constructed and 5 did not like it.
They thought that it was modern and
looked professional, which is
something that the creates of the logo
wanted to achieve.

•Those who did not like that aspect of the
logo, commented on the colour and how
simple it is. Though you would think that
simple is better however, they thought
that it did not bring enough attention,
hence a lack of interest.
•The colour was also commented on and
they thought that the blue was more
appealing to one type of gender and did
not have an appeal on a larger scale.

Colour of the logo
When discussing the colour, similar
aspects came up which arose when
discussing the construction of the Sky.
Here it seems 80% of people liked the
colour, than the 20% who did not.
•Those whom did not like the colour of
it said it was too plain and wanted more
colour. This is something that will be
taken into consideration when creating
our logo.
•The colour however, is not made to be seen as a sexist statement, but to
reference back to the word Sky, as the sky is blue. This does no just work as an
obvious sign but as a double meaning, as they want to link it back to the
company, so that people when looking at the sky, will subconsciously thing of
Sky the company.

Construction of the word HD
When reviewing the
•Those that did not like
construction of the
it thought that it did
HD, it came to 75%
not add anything extra
liking how it was
to the logo, and found
constructed and 25%
it to b smaller than the
did not like the
other font, which made
construction.
it less appealing to the
The feature of HD is
eye.
seen as a fairly
modern concept,
• The Sky Atlantic logo did not always have the HD on the
therefore, if a
end, but by displaying this it shows to the audience that they
channel wants to
some features which other channel may not have. This is
keep the customers it one of the aspects which the focus group liked.
has but also wants to
appeal to others, it •Also, how the whole logo is laid out, as the colour scheme
has to have the lasted matches with the Sky at the beginning, linking those
features on there
together. Relaying to the public that with sky you get HD
channels.
programmes.

Construction of the word Atlantic
•Of those who liked it, thought that the
idea of having alternative colours within
the logo, which worked well and the font
emphasising the word Atlantic. Making it
recognisable that it was a logo created for
specifically that certain channel.

After discussing the construction of the
word Atlantic, we found that 11/20
people disliked the construction and
9/20 liked it. Though there is not
much difference between the data, it
still shows that Atlantic of the logo,
was less liked then the Sky and the
HD.

•The majority of the group did not like the
construction as they thought, it did not link
well together with the other aspects to the
logo (Sky and HD).
•Also thought, that it was clever in the
design to make the font larger, however, to
make it stand out even more and appear
more interesting was to add a different
colour behind the Atlantic as well.

Font used for the logo & overall effect of the logo
same font, it is in different sizes which
makes it less appealing to the eye, and
could potentially lose customers
because they do no like the look of the
font.

When over looking the Font, 65% of
people did not like it and 35% did like
the font that was chosen.
The font as usually in a logo which
will be shown world wide needs to be
to read and simple, so that it is
accessible to the public.
•From the 65% that did not like the
font was because, even though is the

•The 35% of the group liked the font,
because it is simple to read and bold so
that it can stand out grab attention.
This is the preferred reading which the
company were aiming for.
•The logo to the focus group does not
work for what audience we are trying to
target, as it is too plain and would need
to be more eye catching in order to gain
the attention of the particular audience
you are trying to target.

MTV

Construction of the M
• From those who disliked the construction
of the M said that thought the bold black,
distracted from the logo as a whole, which
therefore, makes the logo not work.

When looking at the logo, we found
that 50% liked it and 50% did not
like the M.
This logo is very distinctive and
particular to its audience. This is an
element which I would like to apply
to my logo but also to the website
and auxiliary tasks as well.

•From those who said that they liked the M,
feedback highlighted that as a logo it needs
to be bold, in order to grab the attention of
the public.
•Also having a logo so bold but simple, it is
recognisable to viewers, as the M is larger
than the other features to the logo, it makes
a reference to what the channel promotes
which is music as the logo stands for, Music
Television.

Colour of the logo
While reviewing the colour of the logo,
it came to the decision that 13 people
disliked the colour and 7 whom did not.
•The majority of people elaborated that
they did not like the colour of the logo
because they thought it was too plain,
and needed to add some interest to it in
order to gain more viewers.
•Another element to which the group
did not like was the fact that there were
many different logo from other
companies which, use the same two
colours; this then puts those logos into
a majority rather than a niche, so that
they logo is unique to them.

•Those 5 who liked the colour of the logo,
explained that they liked the fact it was
simple and bold so it would stand out.
•They did think colour would increase
the interest. However, looking into the
different logos that MTV now have, they
are very animated and colourful which
are always changing, this will ensure that
they is new interest into the channel.

Construction of TV
After viewing how
the TV was
constructed, the
majority (80%) liked
the construction, as
20% disliked it.
•Of the 80% that
liked the
construction they
went on to explain
that, compared to
the M, the TV was in
a very different style.
As the style was very
peculiar, making it
unique to that
channel.

together as a logo,
the to sections are
completely
different in style
and font, this they
thought did not
bring both of the
designs together,
as they did relate
well together.

•After looking at the other logo which MTV had created,
they commented on the fact that the white TV could be used
in all design, to displayed how versatile this section of the
logo was.
•Those whom said they did not like the logo was because,

Font of the logo
The font was very different, which they
thought did not link the two aspects together,
the only way they have linked it together is
with the Music Television underneath. As
they decided as the logo by itself it would not
work well.

Again like the construction of the
M, there was a split in the group
to what people liked and disliked.
The dislikes of the font are
similar to those when describing
the M and the TV .
•50% of the group did not like the
font because, on the M and the TV

•Of those who did like the font, they thought
that it was nice to have a different of font, as
the channel is trying to promote music but
not just one style, but many.

•Therefore, have the link word underneath
and the font of a different styles, portrays to
us an audience that they show different
genres of music and not specifically one type.

Effect of the logo altogether
•The 11 members of the group which
liked the logo altogether, explained that
they liked how the fonts were different
which enhanced the fact that the
channel presents variety.
•The 9 members which did not like the
logo altogether thought it was too
After collecting all the data and reviewing different and did not link together very
well.
all the elements together, the results
displayed that 11/20 people of the group
liked the logo altogether and 9/20 people •But overall as a group we decided that
we wanted to have the aspect of
did not like the logo together.
There is not much of a difference between uniqueness about our logo, and be sure
to add colour as this will give us more
them however, there are some points
which explain the like and dislike of this hope of grabbing the attention of the
public.
logo.

Design Logo- Focus Group Data

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