1. DIGITAL MARKETING COURSES IN INDIA

2. Digital Marketing
• It is the marketing of products or services over the Internet & it
ties together creative and technical aspects of the Internet,
including design, development, advertising and sale.
 Digital marketing is used by companies selling goods and
services directly to consumers as well as those who operate on
a business to business model.

3. Advantages of DigitalMarketing
 One to one approach
 Cater to specific interests
 Different content by choice
 Geo- marketing
 Relatively inexpensive
 Global business
 Measuring statistics is easy
 Accountability

4. Componentof Digital Marketing
 SEO (Search Engine Optimization)
 SMM (Social Media Marketing)
 PCC (Pay Per Click)
 Affiliate Marketing
 Internet Marketing
 Email Marketing

5. Digital Marketing Components
SEO :- SEO is a technique which helps to improve your
webpage ranking and make visible your website for the large
number of visitors.

6.  SMM:- Social media marketing (SMM) is a
form of Internet marketing that utilizes social
networking websites as a marketing tool.

7. PPC :- PPC stands for pay-per-click, a model
of internet marketing in which advertisers pay a
fee each time one of their ads is clicked.


8. Affiliate Marketing :
Affiliate marketing is the process of earning a
commission by promoting other people's (or
company's) products.

9. Internet Marketing :
Internet marketing refers to advertising and marketing
efforts that use the Web and email to drive direct sales
via ecommerce.
• Email Marketing :
Email marketing is directly marketing a commercial message
to a group of people using email. In its broadest sense, every
email sent to a potential or current customer could be
considered email marketing.

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