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How social media influences purchasing decisions

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How social media influences purchasing decisions

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How social media influences purchasing decisions

  1. 1. 20 Stats About How Social Media Influences Purchasing Decisions
  2. 2. Or… If you need to prove how social media influences purchasing decisions to your boss, upper management, customers or even your mother, here are 20 stats on the subject.
  3. 3. www.SeoCustomer.com Social media referrals Consumers are 71% more likely to make a purchase based on social media referrals Hubspot
  4. 4. www.SeoCustomer.com Social networks influence Social networks influence nearly 50% of all IT decision makers LinkedIn
  5. 5. www.SeoCustomer.com Twitter to Recommend Out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service SproutSocial
  6. 6. www.SeoCustomer.com Twitter #1 Twitter is the #1 online channel for influencing purchasing decisions surrounding electronics Mashable
  7. 7. www.SeoCustomer.com 15 mio consumers 15,100,000 consumers go to social media channels before making purchase decisions Knowledge networks
  8. 8. www.SeoCustomer.com Search for Restaurants 49% of consumers use Facebook to search for restaurants Mashable
  9. 9. www.SeoCustomer.com Guide purchase decisions 74% of consumers rely on social networks to guide purchase decisions SproutSocial
  10. 10. www.SeoCustomer.com Expect offers 58% of Facebook users expect offers, events or promotions when they become fans Hubspot
  11. 11. www.SeoCustomer.com Get the talk going Facebook is the most effective platform to get consumers talking about products SproutSocial
  12. 12. www.SeoCustomer.com Purchase of baby products Facebook is the #1 online channel for influencing the purchase of baby products Mashable
  13. 13. www.SeoCustomer.com Offers discounts and incentives 79% of consumers like a Facebook company page because it offers discounts and incentives Forbes
  14. 14. www.SeoCustomer.com Research on forums 44% of automotive consumers conduct research on forums Mashable
  15. 15. www.SeoCustomer.com Influenced by social media 38,000,000 13 to 80 year olds in the U.S. said their purchasing decisions were influenced by social media Knowledge networks
  16. 16. www.SeoCustomer.com Directly influenced 81% of US respondents indicated that friends' social media posts directly influenced their purchase decision Forbes
  17. 17. www.SeoCustomer.com Facebook pages As of June 2011, there were 213,000,000 fans of Facebook Pages Mashable
  18. 18. www.SeoCustomer.com Special offers 32.5% of women say they're influenced by special offers on Facebook vs 29% on Twitter Business2Community
  19. 19. www.SeoCustomer.com Social media posts 78% of respondents said that companies' social media posts impact their purchases Forbes
  20. 20. www.SeoCustomer.com Moms Moms are 45% more likely than other women to say they made a purchase from a recommendation on social MarketingProfs
  21. 21. www.SeoCustomer.com Active online 70% of active online adult social networkers shop online, 12% more likely than the average adult internet user Nielsen
  22. 22. www.SeoCustomer.com Blogger influences 44% of social media savvy women said their trusted/favorite blogger influences their purchasing decision Business2Community
  23. 23. Henrik Sandberg www.SeoCustomer.com

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