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We started listening to users, so we stopped making Intranets
Guess how many different Intranet
products exist today?
Intranet vendors
BREAKING NEWS
All Intranets are the same
eliably can order Avocado Toast from Uber Eats STOCKS Rice Krispies ▲ 0.8% Pound Sterling ▼ 3.1% Pepp
• Blogs
• Collaboration
• Knowledge
Management
“Digital”
Transformation
isomorphism
similarity of the processes
of one organization to those
of another
be it the result of imitation
or independent
development under similar
constraints
Market share
0.0% 12.5% 25.0% 37.5% 50.0% 62.5%
SharePoint
Homegrown
Facebook
MediaWiki
Wordpress
Confluence
Lotus
SocialText
Product
Source: Prescient Digital Media
Market share
Source: Prescient Digital Media
70% Organizations use
SharePoint
How to make it a success
Give it a purpose
Ensure stakeholder buy-in
Write engaging content
Have a dynamic homepage
Use gamification
Foster collaborationReflect the company culture
Empower Your Employees
Don’t Just Name Your Intranet but Give It Character
“Why won’t it find
this blasted
Powerpoint” Larry
“Hold on I’m calling
their Helpdesk”
Karen
“Reading all those
engaging Corporate
News” Herald
“Totally your fault”
• Not giving enough attention
to users
• No integration of processes
• Failure to inform staff
• Outdated information
• Complicated navigation
• Improper search
• No proper governance
• No strategy
• Sending too many or not
enough email alerts
–Gartner
“Since the emergence of the intranet in the mid-1990s,
organizations have seen wave after wave of intranet
failure, renewal, stagnancy and failure once again.”
Pretty bad.
27%
23%
35%
38%
0%
13%
25%
38%
51%
Employees Executives
Source: Prescient Digital Media
Pretty bad.
36%
Time wasted
looking for &
consolidating info
Source: Forrester and IDC
Pretty bad.
36%
Time wasted
looking for &
consolidating info
Source: Forrester and IDC
61%
4 or more
systems
13%
11 or more
systems
Pretty bad.
75%
Struggle to log into
multiple
applications
38%
Unable to access
data and apps at
work
36%
Time wasted
looking for &
consolidating info
Source: Forrester and IDC
Data silos
Wiki
Travel
Project
Mgmt
Learning &
Developmen
t
User
Mgmt
ERP
Enterprise
Search
Legal
Chat
Extrane
t
Finance
Shift-
planing
Talent
Mgmt
Intranet
Portal
Expense
s
Infrastructur
e
Procureme
nt
Sales /
CRM
HR
Ideation
Tool
VoIP
Helpdesk
Service
Desk
Invoicing
Docs
ESN
KM
Commu
nities
MDM
Benefit
s
Health
Insurance
APIs
0
25
50
75
100
125
2004-01 2007-01 2010-01 2013-01 2016-01 2019-01
Google Trends “Rest API” interest over time
APIs
>50%
Percentage of B2B
Collaboration via
APIs
Source: Cloud Elements
API integration technologies are seeing
growing adoption across many industries.
By (…) adding this option to existing
business processes, organizations can
deliver the same quality (…) with much
less overhead.
Data silos
Wiki
Travel
Project
Mgmt
Learning &
Developmen
t
User
Mgmt
ERP
Enterprise
Search
Legal
Chat
Extrane
t
Financ
e
Shift-
planing
Talent
Mgmt
Intranet
Portal
Expense
s
Infrastructur
e
Procureme
nt
Sales /
CRM
HR
Ideation
Tool
VoIP
Helpdesk
Service
Desk
Invoicing
Docs
ESN
KM
Commu
nities
MDM
Benefit
s
Health
Insurance
Alexa skill
Android Auto
Receive notifications from
anywhere
Ask the AI anything
Fill out forms on the go
A chatbot for everyone (incl.
Webchat)
Use from your browser
Embed into SharePoint
Pin Cards
Manage all approvals
3
10
2
1
4
5
6
7
8
9
Quantifying digital workplace impact
17%
Employee
engagement
15%
Work/life
balance
Source: Digital Workplace Group
17%
Workplace
Satisfaction
72%
New recruits
positively impacted
$60m
Lowered attrition
rate
Source: Digital Workplace Group
@adenin
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Unlearn Intranets - Why SharePoint and other Intranets commonly fail to enthuse users