SlideShare une entreprise Scribd logo

Promotions

•Télécharger en tant que PPT, PDF•
•
Henry K
Henry K
Business
1  sur  27
Promotion 1 ,[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object]
Figure 15.4: Haagen-Dazs –Providing Information to Consumers
Haagen-Dazs Also Provides Information to Consumers via Its WWW Site Copyright © 2001 by Harcourt, Inc. All rights reserved.
Promotional tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 17.1  The marketing communications system The marketing communications system
Integrated marketing communications ,[object Object],[object Object],[object Object]
The changing communications environment ,[object Object],[object Object],[object Object]
The need for integrated marketing communications Figure 17.2  Integrated marketing communications
Schramm Model of communication Figure 17.3  Elements in the communication process
Steps in developing effective communication ,[object Object],[object Object]
Steps in developing effective communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in developing effective communication Ideally the message should get Attention , hold Interest , arouse Desire and obtain Action . The AIDA Model. ,[object Object]
Steps in developing effective communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in developing effective communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in developing effective communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in developing effective communication ,[object Object],[object Object]
Methods used to set the promotional budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion mix strategies 1 ,[object Object],[object Object],[object Object]
Promotion mix strategies 2 ,[object Object],[object Object]
© PhotoDisc PULLING AND PUSHING PROMOTIONAL STRATEGIES ,[object Object],[object Object]
Figure 17.6  Push versus pull promotion strategy Push versus pull promotion strategy
Factors in designing promotion mix strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors in designing promotion mix strategies Figure 17.7  Relative importance of promotion tools in consumer versus industrial markets
 

Recommandé

V47 Ch17 Marketing Comm Ysa Nagui
V47 Ch17 Marketing Comm Ysa NaguiV47 Ch17 Marketing Comm Ysa Nagui
V47 Ch17 Marketing Comm Ysa Naguiysanagui
 
Markmanchap17
Markmanchap17Markmanchap17
Markmanchap17gueste34c0c38
 
Advertising
AdvertisingAdvertising
AdvertisingMoocs Engine
 
Chapter 9 marketing communication
Chapter 9 marketing communication Chapter 9 marketing communication
Chapter 9 marketing communication Shadina Shah
 
Chapter 17 designing and managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communicationsChapter 17 designing and managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communicationsassiramer
 
Promotion
PromotionPromotion
PromotionARUNAYESUDAS
 
Promotion mix & Marketing Communication
Promotion mix & Marketing CommunicationPromotion mix & Marketing Communication
Promotion mix & Marketing CommunicationAdil312
 
Chapter 22 - Managing a Holistics Marketing Organizations
Chapter 22 - Managing a Holistics Marketing OrganizationsChapter 22 - Managing a Holistics Marketing Organizations
Chapter 22 - Managing a Holistics Marketing OrganizationsDr. Ankit Kesharwani
 

Recommandé

V47 Ch17 Marketing Comm Ysa Nagui
V47 Ch17 Marketing Comm Ysa NaguiV47 Ch17 Marketing Comm Ysa Nagui
V47 Ch17 Marketing Comm Ysa Naguiysanagui
 
Markmanchap17
Markmanchap17Markmanchap17
Markmanchap17gueste34c0c38
 
Advertising
AdvertisingAdvertising
AdvertisingMoocs Engine
 
Chapter 9 marketing communication
Chapter 9 marketing communication Chapter 9 marketing communication
Chapter 9 marketing communication Shadina Shah
 
Chapter 17 designing and managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communicationsChapter 17 designing and managing integrated marketing communications
Chapter 17 designing and managing integrated marketing communicationsassiramer
 
Promotion
PromotionPromotion
PromotionARUNAYESUDAS
 
Promotion mix & Marketing Communication
Promotion mix & Marketing CommunicationPromotion mix & Marketing Communication
Promotion mix & Marketing CommunicationAdil312
 
Chapter 22 - Managing a Holistics Marketing Organizations
Chapter 22 - Managing a Holistics Marketing OrganizationsChapter 22 - Managing a Holistics Marketing Organizations
Chapter 22 - Managing a Holistics Marketing OrganizationsDr. Ankit Kesharwani
 
Kotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportKotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportMerce Tumibay
 
Chapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhaoChapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhaoyang zhao
 
9fms pp18
9fms pp189fms pp18
9fms pp18alka1522
 
What are the major steps in developing effective communications
What are the major steps in developing effective communicationsWhat are the major steps in developing effective communications
What are the major steps in developing effective communicationsSameer Mathur
 
Kotler chapter 17: Designing and Managing Integrated Marketing Communication
Kotler chapter 17: Designing and Managing Integrated Marketing CommunicationKotler chapter 17: Designing and Managing Integrated Marketing Communication
Kotler chapter 17: Designing and Managing Integrated Marketing Communicationrianparulan
 
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsChapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsDr. Ankit Kesharwani
 
Chap15 econ 161
Chap15 econ 161Chap15 econ 161
Chap15 econ 161guest0d3f0f
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsDiarta
 
INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)cymark09
 
Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]sslimon
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communicationscologneman
 
Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)henryoliwag
 
Imc unit 1
Imc unit 1Imc unit 1
Imc unit 1Amit Tripathy
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communicationsvignaesh
 
Kotler15 Basic
Kotler15 BasicKotler15 Basic
Kotler15 Basictaylandemirkaya
 
Ibahrine 7 Strategic Planning
Ibahrine 7 Strategic PlanningIbahrine 7 Strategic Planning
Ibahrine 7 Strategic Planningibahrine
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotionSubhajit Sanyal
 
promotion strategies(4210)
promotion strategies(4210)promotion strategies(4210)
promotion strategies(4210)welcometofacebook
 
Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Guerillateacher
 
The Marketing Mix Promotion and Place
The Marketing Mix Promotion and PlaceThe Marketing Mix Promotion and Place
The Marketing Mix Promotion and PlaceGuerillateacher
 
Imc
ImcImc
Imcnileshsen
 
Promotion in marketing
Promotion in marketingPromotion in marketing
Promotion in marketingArup Giri
 

Contenu connexe

Tendances

Kotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportKotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportMerce Tumibay
 
Chapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhaoChapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhaoyang zhao
 
What are the major steps in developing effective communications
What are the major steps in developing effective communicationsWhat are the major steps in developing effective communications
What are the major steps in developing effective communicationsSameer Mathur
 
Kotler chapter 17: Designing and Managing Integrated Marketing Communication
Kotler chapter 17: Designing and Managing Integrated Marketing CommunicationKotler chapter 17: Designing and Managing Integrated Marketing Communication
Kotler chapter 17: Designing and Managing Integrated Marketing Communicationrianparulan
 
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsChapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsDr. Ankit Kesharwani
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsDiarta
 
INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)cymark09
 
Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]sslimon
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communicationscologneman
 
Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)henryoliwag
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communicationsvignaesh
 
Ibahrine 7 Strategic Planning
Ibahrine 7 Strategic PlanningIbahrine 7 Strategic Planning
Ibahrine 7 Strategic Planningibahrine
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotionSubhajit Sanyal
 
Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Guerillateacher
 
The Marketing Mix Promotion and Place
The Marketing Mix Promotion and PlaceThe Marketing Mix Promotion and Place
The Marketing Mix Promotion and PlaceGuerillateacher
 

Tendances (20)

Kotler Chapter 17 Individual Report
Kotler Chapter 17 Individual ReportKotler Chapter 17 Individual Report
Kotler Chapter 17 Individual Report
 
Chapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhaoChapter 17 designing and managing integrated marketing zhao
Chapter 17 designing and managing integrated marketing zhao
 
9fms pp18
9fms pp189fms pp18
9fms pp18
 
What are the major steps in developing effective communications
What are the major steps in developing effective communicationsWhat are the major steps in developing effective communications
What are the major steps in developing effective communications
 
Kotler chapter 17: Designing and Managing Integrated Marketing Communication
Kotler chapter 17: Designing and Managing Integrated Marketing CommunicationKotler chapter 17: Designing and Managing Integrated Marketing Communication
Kotler chapter 17: Designing and Managing Integrated Marketing Communication
 
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsChapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing Communications
 
Chap15 econ 161
Chap15 econ 161Chap15 econ 161
Chap15 econ 161
 
Chapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing CommunicationsChapter 17 Designing And Managing Integrated Marketing Communications
Chapter 17 Designing And Managing Integrated Marketing Communications
 
INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)INTEGRATED MARKETING COMMUNICATIONS (IMC)
INTEGRATED MARKETING COMMUNICATIONS (IMC)
 
Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)Top 10 Concepts(Final Ok)
Top 10 Concepts(Final Ok)
 
Imc unit 1
Imc unit 1Imc unit 1
Imc unit 1
 
Ch16 developing effective marketing communications
Ch16 developing effective marketing communicationsCh16 developing effective marketing communications
Ch16 developing effective marketing communications
 
Kotler15 Basic
Kotler15 BasicKotler15 Basic
Kotler15 Basic
 
Ibahrine 7 Strategic Planning
Ibahrine 7 Strategic PlanningIbahrine 7 Strategic Planning
Ibahrine 7 Strategic Planning
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotion
 
promotion strategies(4210)
promotion strategies(4210)promotion strategies(4210)
promotion strategies(4210)
 
Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets Marketing or promotion expenditure budgets
Marketing or promotion expenditure budgets
 
The Marketing Mix Promotion and Place
The Marketing Mix Promotion and PlaceThe Marketing Mix Promotion and Place
The Marketing Mix Promotion and Place
 

Similaire à Promotions

Promotion in marketing
Promotion in marketingPromotion in marketing
Promotion in marketingArup Giri
 
IMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxIMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxsarfaraz karim
 
Notes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementNotes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementSyed Valiullah Bakhtiyari
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Alwyn Lau
 
Notes on Promotion and Distribution Management
Notes on Promotion and Distribution ManagementNotes on Promotion and Distribution Management
Notes on Promotion and Distribution ManagementSyed Valiullah Bakhtiyari
 
Communication strategies
Communication strategiesCommunication strategies
Communication strategiesprince.surya
 
Principles Of Marketing Unit 5 promotion Decision (1).pdf
Principles Of Marketing Unit 5 promotion Decision (1).pdfPrinciples Of Marketing Unit 5 promotion Decision (1).pdf
Principles Of Marketing Unit 5 promotion Decision (1).pdfudaywalnandini
 
India case study on bajaj
India case study on bajajIndia case study on bajaj
India case study on bajajvicky5jan
 
Integrated marketing
Integrated marketingIntegrated marketing
Integrated marketingShivam S
 
International Marketing Management - Promotion & Distribution Strategies
International Marketing Management - Promotion & Distribution StrategiesInternational Marketing Management - Promotion & Distribution Strategies
International Marketing Management - Promotion & Distribution StrategiesSOMASUNDARAM T
 
Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01jahidulislammaruf
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mixSagar Gadekar
 
cooperate communication marketing
cooperate communication marketing cooperate communication marketing
cooperate communication marketing tahamj1987
 
Advertizing Planning & Strategy.pptx
Advertizing Planning & Strategy.pptxAdvertizing Planning & Strategy.pptx
Advertizing Planning & Strategy.pptxShriniVempali
 

Similaire à Promotions (20)

Imc
ImcImc
Imc
 
Promotion in marketing
Promotion in marketingPromotion in marketing
Promotion in marketing
 
IMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptxIMC_All Chapter PPT.pptx
IMC_All Chapter PPT.pptx
 
Notes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementNotes of Promotion and Distribution Management
Notes of Promotion and Distribution Management
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12
 
Notes on Promotion and Distribution Management
Notes on Promotion and Distribution ManagementNotes on Promotion and Distribution Management
Notes on Promotion and Distribution Management
 
Communication strategies
Communication strategiesCommunication strategies
Communication strategies
 
Principles Of Marketing Unit 5 promotion Decision (1).pdf
Principles Of Marketing Unit 5 promotion Decision (1).pdfPrinciples Of Marketing Unit 5 promotion Decision (1).pdf
Principles Of Marketing Unit 5 promotion Decision (1).pdf
 
India case study on bajaj
India case study on bajajIndia case study on bajaj
India case study on bajaj
 
Advertising
AdvertisingAdvertising
Advertising
 
Kotler14 Basic
Kotler14 BasicKotler14 Basic
Kotler14 Basic
 
Integrated marketing
Integrated marketingIntegrated marketing
Integrated marketing
 
MARKETING-CH10
MARKETING-CH10MARKETING-CH10
MARKETING-CH10
 
International Marketing Management - Promotion & Distribution Strategies
International Marketing Management - Promotion & Distribution StrategiesInternational Marketing Management - Promotion & Distribution Strategies
International Marketing Management - Promotion & Distribution Strategies
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01Advertisingppt 130708233914-phpapp01
Advertisingppt 130708233914-phpapp01
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mix
 
cooperate communication marketing
cooperate communication marketing cooperate communication marketing
cooperate communication marketing
 
Murtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptxMurtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptx
 
Advertizing Planning & Strategy.pptx
Advertizing Planning & Strategy.pptxAdvertizing Planning & Strategy.pptx
Advertizing Planning & Strategy.pptx
 

Dernier

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 

Dernier (20)

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 

Promotions

  • 1.
  • 2.
  • 3. Figure 15.4: Haagen-Dazs –Providing Information to Consumers
  • 4. Haagen-Dazs Also Provides Information to Consumers via Its WWW Site Copyright © 2001 by Harcourt, Inc. All rights reserved.
  • 5.
  • 6.
  • 7. Figure 17.1  The marketing communications system The marketing communications system
  • 8.
  • 9.
  • 10. The need for integrated marketing communications Figure 17.2  Integrated marketing communications
  • 11. Schramm Model of communication Figure 17.3  Elements in the communication process
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Figure 17.6  Push versus pull promotion strategy Push versus pull promotion strategy
  • 25.
  • 26. Factors in designing promotion mix strategies Figure 17.7  Relative importance of promotion tools in consumer versus industrial markets
  • 27.