Thinking bigger than sales & marketing colombia 2015
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Conferencia presentada por Michael Tucker en Sales & Marketing Forum 2015
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Thinking bigger than sales & marketing colombia 2015
- 1. Thinking BIGGER than Sales and Marketing By: Michael Tucker, CEO Social Mobile Buzz
- 2. Overview • Discuss the transformation taking place in hearts and minds around the planet • Highlight the efforts of businesses that are recognizing and supporting this transformation • Explore the role sales and marketing leaders in this new world
- 3. The Mind
- 4. What is reasonable in the moment is not always the best decision for the future.
- 5. It’s Time to Live Beyond Reason!
- 6. Here is the reality… • We’re all looking for fulfillment in life and so are our clients
- 7. For the first time our society is realizing that fulfillment doesn’t come from anything outside of us.
- 8. The Desire of Mankind is Evolving & Expanding Oneness, Love & Connection
- 9. All You Need is Love • All ancient teachings and now science is saying that happiness is a byproduct of connection & Love 75 Years & $20M
- 10. Business must evolve as well! ??
- 12. This is not about… • Better Products or Services • New Marketing Strategies • More Data • Corporate Social Responsibility • Being Green • Climate Change • Social Entrepreneurship • Cause Marketing • Philanthropy • Or…anything else to make our Ego’s feel good
- 13. Seeing & Feeling The Big Picture….We are all in the Same Boat • Self-awareness and/Organizational Awareness • Mutual Responsibility • Global Concern
- 14. Marketers will write the story of Humanity’s future
- 15. What story will we write?
- 17. Purpose • Conscious businesses focus on a higher purpose beyond profit • A conscious business inspires, engages and energizes its stakeholders be more and to care more
- 18. Virgin Companies • More than 400 Business units • To improve the quality of people’s lives • Uses profits to fund a world that works for all • Virgin UNITE Foundation – The Elders – Carbon War Room – The B Team
- 19. Greenstone Systems Inc. • Energy Consulting firm for new solar power plants and energy storage – United States – Japan – Various countries in Southeast Asia • Purpose: To reduce carbon emissions and support local organizations than cause transformation in the world
- 20. Is Your Energy Company this Unreasonable? • Up to 5% of revenues generated from power plants a fund social initiatives in local communities • Host marketing and CSR Conferences in the communities they serve
- 21. Stakeholder Integration • Conscious Businesses focus on their whole business ecosystem, creating and optimizing value for all – Customers – Employees – Investors – Suppliers – Communities – Environment
- 22. Trader Joe’s • $12 Billion in Revenue • 10,000 Employees • Spends 1% on Marketing • Products – Low-cost Organic food – Private-labeling – Product Innovation
- 23. The Trader Joe’s Marketing Experience
- 24. Disruptive Innovation for Social Change (DISC) • Employer Resource Network (ERN) • Provides shared Resource Coaches for workers – Eliminates Poverty – Increases worker loyalty – Reduces employee turnover cost – Builds worker confidence • 47 major companies enrolled
- 25. Conscious Leadership • Servant Leadership • Conscious Leaders focus on “we”, rather than “me.” • Their role is to serve the purpose of the organization, to support the people within the organization and to create value for the all • They cultivate a Conscious Culture of trust and care
- 26. Strarbucks CEO, Howard Schultz • Is a conscious leader and develop conscious leaders • Fair Trade Coffee • Health Insurance for all employees • Free Online ASU Education • Managers and Employees are paid to engage in the community – High School Career Café
- 27. Dr. Hank Liers, CEO of Health Products Distributors Inc. (HPDI) • Started 30 years ago by Dr. Hank Liers to help his wife • Products sold around the world • Purpose to ensure wellness for all • Regularly speaks with customers on Skype about their health concerns
- 28. Conscious Culture and Management • Culture is the embodied values, principles and practices underlying the social fabric of a business – Purpose – People – Processes • A Conscious Culture fosters love and care and builds trust between a company’s team members and its other stakeholders
- 29. Social Mobile Buzz Lives Beyond Reason
- 30. Our Team Michael Tucker, Co-Founder Steve Ortiz, Co-Founder Kerry Wallaert, College & University Programs Bill Roach, BizPathway Beth Zeiger, PhD Psychologist and Trainer Richard Zayas, JD Attorney and Trainer
- 31. Integral Experiences • Keynote Speakers • Training Experiences – Velocity at Work Series – Pathways to Abundance Series – Young Professionals Leadership Experience – VibeUP College Leadership Experience – Professional and Student Success P.A.S.S Course – Sircle Soccer Experience – Customized organizational programming • Human Relations Consulting • Community Events • Coaching • Group Coaching • Executive Coaching
- 32. Summary • Humanity’s desires are changing. So must the desire of businesses • Conscious Capitalism is the future • Conscious Companies re-imagine – Purpose – Stakeholders – Leadership – Culture • The marketing professionals will create and tell the story of a more connected and loving world
- 33. Thank You Michael Tucker 1-520-309-5295 Skype: SM_Buzz info@socialmobilebuzz.com SocialMobileBuzz.com LifeVelocityAcademy.com