This document discusses how digital technology is influencing 50% of retail sales in the US and how retailers can adapt. It notes that 80% of online orders come from 'favorites' lists, and that click-and-collect has grown popular with 7-9% of consumers. To engage customers, the document recommends that retailers improve queueing, reinvent aisles for better navigation, and feature snack zones. The overall message is that retailers need seamless online and in-store experiences that make shopping convenient.

2. 50%OF ALL RETAIL
SALES IN U.S.
ARE DIGITALLY
INFLUENCED*
IT
STARTS
WITH
SEARCH

3. LET’S TAKE
A TOTAL
COMMERCE
APPROACH

4. THE MEDLEY STORY

21. 80%OF ALL ONLINE
ORDERS ARE
SOURCED
FROM
‘FAVORITES’
LISTS*
LIVING IN A
‘PHYGITAL’ WORLD

22. 7%-9%
OF THE
POPULATION
USES C-N-C,
MAKING IT
NEARLY THE
SIZE OF
THE DRUG
CHANNEL*
60%OF C-N-C
SHOPPERS
GO INTO THE
STORE WHEN
PICKING UP*
25%OF SHOPPERS
HAVE CUT BACK
ON SNACK
PURCHASES
SINCE USING
C-N-C, DUE TO
NOT SEEING
THEM AT
CHECKOUT*
“Shopper trips — and essentially all their
missions —revolve around convenience.
Delivering easy snack access, be it through
online subscriptions or in-store services like
click-and-collect is critical for retailers.”
RISE OF
CLICK &
COLLECT

23. MOVING
FORWARD
1. QUEUEING
2. IN-AISLE REINVENTION
3. SNACK ZONE

24. QUEUEING
GROW SALES
+6PTS
WITH AN
ACTIVE
QUEUE LINE*
INCREASE
CONVERSION
+46%AT PAYPOINT
WHEN A
QUEUE LINE
IS INSTALLED*

25. NEW AISLE
DESIGN
INCREASES
AISLE TRAFFIC
AND DRIVES CONVERSION
ALLOWING
50%
DECREASE IN
PRODUCT
SEARCH TIME*
+4PTS
IN-AISLE
REINVENTION
“Consumers are still shopping physical retailers, but they are gravitating
to retailers that offer an experience. Our aisle reinvention brings fun to
an aisle that has too long been difficult to navigate and uninspiring.”

26. 20%SALES LIFT BY
MOVING
SNACKS TO
FRONT OF
STORE*
81%OF SHOPPERS
SAY THE SNACK
ZONE CREATED A
POSITIVE IMPRESSION
OF THE RETAILER*
SNACK ZONE

27. LET’S CONTINUE
THE CONVERSATION

28. SUMMARY
Like any retail encounter, shoppers want experiences that are
seamless, holistic and rewarding. They want retail that
complements their lives. Delivering what they want, in ways that
work for them, is the foundation of loyalty. Exploring solutions
today will inform strategies tomorrow.