Effective Web Marketing and analytics in Virtual Worlds
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Case-study of ING in the virtual world of Second Life
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Effective Web Marketing and analytics in Virtual Worlds
- 1. Effective Web Marketing and analytics Virtual Worlds; Virtual Money? november 21st, Brussels Wichert van Engelen Former Director Innovation - ING Retail Our Virtual Holland ING in Second Life
- 2. Context (ING) Second Life – introduction OurVirtualHolland – overview Lessons learned Our future in virtual worlds
- 3. ING: a global financial services company banking, insurance, asset management broad customer base 120,000 employees in 50 countries
- 4. Top 20 financial institutions in Europe
- 7. Age
- 8. 2007 Growth of economics
- 10. Monopoly money?
- 11. Inflation?
- 12. 4 levels of participation ING Collaborative working Imago / brand awareness Lead generation (Virtual) financial services
- 13. Fundamentals ING Known and familiar Easy to understand structure Friendly environment Positive alternative to ‘Amsterdam’ With partners: traffic Entrepreneurial / activities International as well as Dutch
- 14. Targets ING Get involved / experienced Platform for other ING activities Learn New customers Brand awareness / publicity Cooperation partners Earn money
- 16. 7
- 17. www.OurVirtualHolland.com ING Building the future today
- 20. The core-business of a financial institute: Facilitate an economy (Even a virtual economy)