Learn how to master social networks, especially Twitter, how to post efficiently to reach more and more potential customers by some advices and photos.
2. Brand building
● Engage with followers on a 1:1 basis
● Use consistent, engaging and human voice
● Be interested in communities yourself
● Catchy hashtags for all campaigns
● Striking images
● Respond to mentions and comments
6. Images in tweets
● Emotion evoking images
● Not pixelated/high quality
● Not to use misleading images
● Not to use insensitive images
● Relevant to the content
8. Strategic URL’s
● Place URL in the middle of the tweet
● Say something intriguing before
● Shorten the link for more characters
9. #Hashtags
● Keep it short, but more importantly - catchy
● Pick industry or brand keywords
● A natural part of the sentence
● For a campaign - a unique one
● Don’t hijack sensitive topics
10. Hashtags
● Use 1-2 hashtags, 1 being optimum
● Hashtags with 11+ characters get 117%
more Retweets than the ones with 6-10
11. Direct messages
● Make messages personal
● Make messages valuable
● Offer something that they will benefit from
● Create a custom URL
12. Follower engagement
● Use a twitter analytics tool to identify the
users who engaged in the campaign
● Actively listen and engage with these users
particularly
14. How others do it?
● Tweets are highly consistent
● Every tweet has an image
● Tweets will consist up to 3 hashtags
● 3/4 of tweets has a link in it
● During campaigns hashtags will remain the
same
● Don’t forget about engaging
15. 5 most RT’ed words:
● you
● Twitter
● please
● retweet
● post