SHOUVIK PAUL - MOBILE + OTT = KILER VIDEO CONTENT

1. MOBILE + OTT = KILLER VIDEO STRATEGY
DISTRIBUTING COHESIVE CONTENT

2. Shouvik Paul
CRO, MAZ
@shouviknyc
4TH START-UP/ TECH COMPANY
INSTRUCTOR AT GENERAL
ASSEMBLY

3. WE POWER CONTENT
Enabling leaders in media to become leaders in technology
TRUSTED
CUSTOMIZABLE PLATFORM TOOLS
FOR OTT, MOBILE, AND WEB.
TRUSTED BY

4. TRUSTED BY THE WORLD’S GREATEST MEDIA BRANDS
+ 1,000 MORE LIVE APPS

5. FOR MAGAZINE BRANDS
Reinvent your magazine for the mobile
age with beautifully designed apps
to fit every type of publication.
FOR TV/VIDEO BRANDS
The ultimate experience across mobile
+ CTV. Reach your audience on every
platform with one simple workflow.
FOR NEWS BRANDS
Tools built specifically for breaking news
organizations focusing on realtime
updates and livestream video.
PHOENIX NEWSXTVX
OUR PRODUCTS

6. TVX:
THE TV CHANNEL OF THE FUTURE, AVAILABLE
TODAY

7. PHOENIX:
THE DIGITAL MAGAZINE REBORN FOR
MOBILE

8. NEWSX:
CUTTING EDGE NEWS APPS, WITHOUT CODE

9. SIMPLE BACKEND,
AUTO-UPDATES,
PLATFORM LEVEL
STABILITY
POWERFUL
INFRASTRUCTUR TVX
NEWSX
PHOENIX
UNIQUE
FEATURES,
PIXEL PERFECT
DESIGNS, NO
CUSTOM
DEVELOPMENT
HYBRID APPROACH:
FULLY FEATURED CMS WITH THE
FLEXIBILITY OF CUSTOM

10. TODAY’SCHALLENGE:
CONTENT IN ISOLATION

11. SEGMENTED STRATEGIES:
SOCIAL WEB MOBILE OTT

12. OWNED + OPERATED
MOBILE WEB
STORES
GAMINGOTT
SKINNY BUNDLES SOCIAL
OEM
PUBLISH
PODCASTS PRINTNEWSSTANDS
INCREASING NUMBER OF DISTRIBUTION POINTS:

13. AD BLOCKING:
FACEBOOK + GOOGLE
EARN 100% NEW AD
REVENUE
FACEBOOK + GOOGLE
EARN 100% NEW AD
REVENUE
SAFARI AND CHROME TO
BEGIN
AD FILTERING
WHAT’S NEXT?

14. SOCIAL ALGORITHMS:
OUT OF YOUR CONTROL
GOOGLE AND FACEBOOK’S
ALGORITHM CHANGE AFFECTS
MARKETERS AND PUBLISHERS
CONTENTLY

15. OWNED + OPERATED
MOBILE WEB
STORES
GAMINGOTT
SKINNY BUNDLES SOCIAL
OEM
PUBLISH
PODCASTS PRINTNEWSSTANDS
MOVING USERS TO OWNED &
OPERATED BECOMES INCREASINGLY

16. TODAY’S CHALLENGE:
DISTRIBUTING QUALITY CONTENT TO EVERY PLATFORM
ISOLATION: CONTENT IS PRODUCED AND DISTRIBUTED IN SILOS
SOCIAL: SHORT VIDEOS, LO-RES, HEADLINE BAIT, QUICK INGESTION, USER
SHARING OR BRAND SHARING, DISCOVERY, TRENDING
WEB: LONG FORM ARTICLES AND VIDEOS, QUALITY READING AND VIEWING
MOBILE APP: SHORT AND LONG CONTENT, SHARING, OPTIMIZED FOR ON-THE-
GO + PUSH NOTIFICATIONS
OTT APP: LONG FORM, HI RES VIDEOS, IMAGES, EXCLUSIVES, AT HOME
COMFORT

17. TODAY’S CHALLENGE:
ADVERTISING IN ISOLATION
SOCIAL: IMPRESSIONS, SHARES, LIKES
WEB: LOW CPM’S, BECOMING OBSOLETE WITH AD BLOCKING, AND
FACEBOOK AND GOOGLE CONSUMING MAJORITY OF NEW REVENUE
MOBILE + OTT APP: MANY OPTIONS BUT NO STRATEGY
PARALLEL: BUILDING SEPARATE AUDIENCES DOESN’T WORK

18. 360SYNC:
MAKING CONTENT
MANAGEMENT
EASIER

19. LIFETIME VALUE OF USERS:
BUILD YOUR CORE AUDIENCE THAT FEEDS WEB AND SOCIAL
AUDIENCE
Web Traffic:
social, search, high ad $, low LTV
Power Users
App audience
High LTV
Social Traffic:
high clickthroughs,
low LTV, low ad $
Brand App User:
high LTV,
high ad opps
Power Users
App audience
High LTV
Web Traffic:
majority of web traffic may not return
Social Traffic:
interacts with content,
share, like, post, clickthrough
Brand
App User:
shares 3x
per day
Lifetim
e
Value
Decreases
Lifetim
e
Value
Increases
Engagem
ent
Decreases
Awareness
Increases

20. LIFETIME VALUE OF USERS:
FOLLOW YOUR USERS THROUGHOUT THE DAY
360 SYNC: THE ABILITY TO HAVE YOUR CONTENT ON ALL DEVICES,
SUBSCRIPTION AND USER INFO SYNCED FOR A SEAMLESS EXPERIENCE
NEW DISCOVERY: NEW USERS COMING FROM SOCIAL MEDIA SHARING
CASUAL USERS: USERS WHO VISIT YOUR WEBSITE ON THEIR DESKTOP OR
MOBILE BROWSER
DEDICATED FANS: YOUR AUDIENCE THAT DOWNLOADS YOUR APPS AND USES
ON A DAILY BASIS
BRAND ADVOCATES: YOUR MOST ACTIVE AUDIENCE, WHICH VISITS YOUR
WEBSITE, UTILIZES YOUR APP ON A DAILY BASIS, AND SHARES THE CONTENT
TO THEIR SOCIAL MEDIAACCOUNTS TO INCREASE DISCOVERY

21. CROSS-PLATFORM
STRATEGY

22. WEARABLES:
ALERT NEW
VIDEO AVAILABLE
Save
Share
MEN’S HEALTH
The speed and power boxing circuit,
new today to kick your Monday into
high gear!
PHONE:
SWIPE TO
SAVE FOR LATER
NEWSLETTER:
ALERT NEW
VIDEO AVAILABLE
To: sportsvids@gmail.com
Men’s Health
Your Power Boxing Circuit is here to
start your Monday off right
TV:
WATCH
NEW VIDEO
WEB:
WATCH
NEW VIDEO
PHONE:
WATCH
NEW VIDEO
FOLLOW YOUR USERS THROUGH THEIR DAY:
THE BEST TOOLS TO INCREASE 360 SYNC
Push Notifications
and mailer notifications
with options to
Save For Later
User behavior expects
notifications and consistent
ability to watch cross
platform.

23. SAME PEOPLE, DIFFERENT

28. END-USERS AVERAGE 3 DEVICES A
DAY, TREAT EACH ONE
DIFFERENTLY.
[AUDIO ON V. OFF]
[PUSH NOTIFICATION AND CONTENT
SERVERS BASED NOT JUST ON GEO

29. MEN’S HEALTH
The speed and power boxing circuit,
new today to kick your Monday into
high gear!
PUSH NOTIFICATIONS:
5X INCREASE IN ENGAGEMENT
DOUBLE AMOUNT OF SESSIONS
65% APP RETENTION
SAVING FROM WEARABLES UP BY 18%
80% OF WEARABLE USERS
CHECK NOTIFICATIONS
NEW: PUSH NOTIFICATIONS ON OTT
Save
Share

30. MOBILE
TRANSACTIONS:
FREE-TO-PAID ISSUE
CONVERSIONS UP 24%
3X INCREASE IN DAILY
SESSIONS
AVG USER DURATION OF
8 MIN ON MOBILE
FREEMIUM CONTENT
DISCOVERY OF OTT
CHANNELS HAPPENS ON
MOBILE VIA AUTO INSTALL

31. OTT NATIVE
APP:
AVG USER DURATION
OF
12 MIN 20 SECOND ON
OTT PER SESSION
VS 30-60 SECONDS ON
MOBILE
CPMS ARE 3-5X ON
PRE ROLL COMPARED
TO MOBILE
Men’s Health

32. UPON LAUNCH
57% OF USERS
WATCH INSTANT ON VIDEO
VS ON-DEMAND
LEADING TO
73% INCREASE

33. 2X MORE IN-APP PURCHASES
OCCURRING ON OTT
HIGHER VALUE IN-APP
PURCHASES
LESS STICKER SHOCK THAN

34. NATIVE OTT ADVERTISING:
PREMIUM SPONSORSHIPS RATES AND HIGH IMPACT BRAND
ADVERTISEMENT OPPORTUNITIES BEING SOLD

36. WHAT DOES IT ALL MEAN?
THE REAL VALUE OF A CROSS PLATFORM
CONTENT STRATEGY COMES FROM
FOLLOWING USERS THROUGHOUT THEIR
DAY.
REWARD COMES FROM CONSIDERING A HIGH
CPM ON THE USER THEMSELVES ACROSS
DEVICES, INSTEAD OF THE DEVICE ITSELF.

37. WE POWER CONTENT
Enabling leaders in media to become leaders in technology
SHOUVIK PAUL
SHO@MAZDIGITAL.COM
MAZDIGITAL.COM