Making resolutions is easy. Maintaining them is hard. 2016 promises to be an exciting year in the world of digital marketing. Many questions will be answered and even more will be asked. Will mobile continue to grow? How can we become better content marketers? With new technologies, marketing channels and data points, it’s easy to get lost in the minutiae. But don’t let all the noise affect your ability to deliver clear, actionable results.
8. Converting the Traditional to Digital
Marketing
Traditional: Lose weight
Translation:
• Stop marketing to people who have NO interest
• Maintain a clean and active database
• Quit SPAMMING
• Direct your communications towards specific personas that show interest in your
product and do not be afraid to lose the ones that don’t fit into your target audience or
are inactive
• Measure only significant KPIs
• Don’t focus on the vanity metrics but those specific to driving your bottom line
• Integrate new technologies into existing systems
• Help save time in money but looking for vendors that integrate and automate with your
current system
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9. Converting the Traditional to Digital
Marketing
Traditional: Get fit, eat healthy, and exercise
Translation:
• Develop a content strategy, calendar
• Create valuable content
• Implement marketing automation to your business
• Apply consistent lead nurturing
and lead scoring
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10. Converting the Traditional to Digital
Marketing
Traditional: Reduce debt, save money and make investments
Translation:
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• Clearly define budgets and
expected results
• Optimize existing programs
• Make investments in content
marketing, marketing
automation and mobile
• Benefit from your key
customers and partners
11. Converting the Traditional to Digital
Marketing
Traditional: Learn something new; better education
Translation:
• Commit to on-going education; digital marketing changes every day
• Implement new strategies, such as video and live streaming
• Automate, test, and measure
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12. Converting the Traditional to Digital
Marketing
Traditional: Strengthen relationships
Translation:
• Focus on account-based marketing
• Advertise only to key accounts
• Personalize your buyer’s journey
• Use Progressive Profiling to gain
better information
• Track performance of campaigns to
align with sales goals
• Invest in paid social
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13. Converting the Traditional to Digital
Marketing
Traditional: Volunteer; help others
Translation:
• Provide tools (assessments, calculators, worksheets, etc.) that help
your prospect without cost
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16. Hileman Group’s 2016 Digital Marketing
Trends
6 Digital Marketing Trends to Continue in 2016:
16
• Content Marketing
• Marketing Automation
• Paid Social
• Video
• Live Streaming
• Mobile
Download Copy:
http://bit.ly/2016-digital-marketing-trends
18. Key Takeaways:
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• Make good resolutions; clearly define budgets, expected results,
and make sure to plan and track them through to completion
• Find a starting point; start small and build upon your successes,
don’t spread yourself too thin
• Ensure buy-in from leadership; speak their language and present
strong campaign metrics
• Quit the shotgun approach; start marketing to the audience that has
an interest in your product or services
Stay on top of industry trends:
http://bit.ly/hilemangroup-blog
Kyle
Overview - What is what
Combining the Two: How and why?
Use Cases – Healthcare/Hospitals
Alex
Parties Involved – Who does what?
Platforms – What does what?
Use Cases – Insurance Brokerage
Bob
Introductions
Key Takeaways
Lose weight
Get fit, eat healthy, and exercise
Reduce debt, save money and make investments
Learn something new; better education
Strengthen relationships
Volunteer, help others
http://allisonpataki.com/set-new-years-resolutions-january/
How do you measure marketing success?
Performance metrics
What would success look like 12 months from now
When you look at 2015, did you achieve success?
Honest self-assessment
If so, how did you share these metrics with internal management?
If not, why not?
What was your best marketing strategy?
Based on your most successful strategy, what was the best campaign?
How do you plan to improve in 2016?