5. BRIEF CV
4 years software development
6 years of software development training
10 years in sales & business development
5 years in venture capital & private equity
7 years in senior management roles in global corporates
3 years teaching entrepreneurship program in college
7 years teaching personal growth workshops
7. LOCAL EXECUTION
• Do we want to go global?
• What continents/countries?
• What is the ideal entry mode?
• What is the international marketing mix?
• What should the organizational structure
look like so that we can implement?
GLOBAL STRATEGY
26. COMPONENTS OF A SUCCESSFUL
GLOBAL MARKETING ORGANIZATION
LOCAL PEOPLE
MARKETING INFRASTRUCTURE
Technology, technology, technology
LOCAL AGENCIES/PARTNERS
Creative / design
Copyright
Content
PR
Media Buy (SEM, SEO, display, mobile, print, TV, etc.)
BUDGET
27.
28. MARKETING TECHNOLOGIES
Website that supports desktop and mobile
(smartphones & tablets)
Analytics CRM
Marketing automation BI a.k.a. “big data”
Database marketing (email, SMS, QQ..)
31. WHY
We work hard to make it easy.
HOW
Easy to learn.
Easy to understand.
Easy to enjoy.
WHAT
Web trading platform.
Desktop trading platform.
Mobile trading platform.
All major currencies.
Commodities.
Options.
33. • Brand ID
• Audience definition
• Positioning
• Unique Value Proposition
• Messaging
BRANDING.
HOW YOU PACKAGE IT.
34. • Market Research
• Map capabilities Vs. market needs
• Define proposed value to each target audience
• Localize offering/messages/marketing materials
• Differentiate from competitors
• Define marketing channels and their mix
• Apply metrics
• Define the required marketing infrastructure
• Think "acquisition"...
• ..but do not neglect "conversion" and "retention"
GO TO MARKET STRATEGY
53. • There is no difference between expanding to
a new country or to a new town - you still
need a goodplan
• Marketing infrastructure is a must
• There are no rules, so,research, plan, execute
and optimize
• Identify your unique assetsand outsource
the rest (experts, technologyand
outsourcing)
