ing a Hands Only CPR campaign. Pragmatic guidance for conduct“CPR is a highly accessible therapy that requires little medical training and no equipment when provided in its most basic form. Potential rescuers from school age to the elderly can learn CPR skills. In places where widespread first responder CPR training has been provided (e.g., as part of community lay rescuer AED programs), survival rates from witnessed SCA associated with ventricular fibrillation have been reported to be as high as 49% to 74%.Therefore, equipping the public with the skills to perform the first 3 links in the AHA chain of survival can make a dramatic difference in survival from SCA.”

1. Completely UNOFFICIAL--->Conducting a Hands-Only Citizen CPR Campaign
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From Part 1: Executive Summary: 2010 American Heart Association Guidelines for
Cardiopulmonary Resuscitation and Emergency Cardiovascular Care:
“Challenges remain if we are to fulfill the potential offered by the pioneer resuscitation
scientists. We know that there is a striking disparity in survival outcomes from cardiac arrest
across systems of care, with some systems reporting 5-fold higher survival rates than others.
Although technology, such as that incorporated in automated external defibrillators (AEDs), has
contributed to increased survival from cardiac arrest, no initial intervention can be delivered to
the victim of cardiac arrest unless bystanders are ready, willing, and able to act.”
Public safety agencies are well positioned to lead efforts to improve recognition, response, care
and outcomes for OOHCA. Increasing the probability of bystander CPR is a fundamental
component of larger strategies to improve survival and quality of life following SCA.
From Reducing Barriers for Implementation of Bystander-Initiated Cardiopulmonary
Resuscitation, A Scientific Statement From the American Heart Association for Healthcare
Providers, Policymakers, and Community Leaders Regarding the Effectiveness of
Cardiopulmonary Resuscitation:
“CPR is a highly accessible therapy that requires little medical training and no equipment when
provided in its most basic form. Potential rescuers from school age to the elderly can learn CPR
skills. In places where widespread first responder CPR training has been provided (e.g., as part
of community lay rescuer AED programs), survival rates from witnessed SCA associated with
ventricular fibrillation have been reported to be as high as 49% to 74%.Therefore, equipping
the public with the skills to perform the first 3 links in the AHA chain of survival can make a
dramatic difference in survival from SCA.”
Here are some pragmatic recommendations for the establishment of a “Hands-Only Citizen CPR
Campaign”
• Familiarize yourself with related science and make improving bystander CPR rates a
PRIORITY.
• Assemble a “team” with those “players” who are needed to successfully set-up, promote, and
implement your localized plan. The likely candidates include an elected official, representatives
from public safety agencies, and community champions.
• As a group, discuss the intended outcome of improving bystander CPR rates and review the
assets available at http://handsonlycpr.org/
• Think about your messaging strategies such as traditional media outlets (TV, print, radio) but
also consider outdoor marketing (billboards) and use of social media such as facebook and
Twitter. Offering Hands-Only CPR programs to TV and radio stations may be one effective
method for getting your local media types “onboard”. Rotate the use of promotional and
instructional videos, radio spots, etc.
• Inventory your local resources including potential venues, availability of manikins, facilitators,
audio-visual equipment, etc.

2. • Based on the inventory and assessment, rough out a draft plan that outlines the collaborative
strategy. Your plan could be a onetime offering, or a rolling series of Hands-Only programs at
multiple locations (such as schools, fire departments, ambulance stations) over a period of time.
Links to promotional videos on YouTube”
http://www.youtube.com/watch?v=jB6lM1y2koo
http://www.youtube.com/watch?v=crMUyi3O-YI&feature=related
http://www.youtube.com/watch?v=hpdNjDiT8aE&feature=related
http://www.youtube.com/watch?v=vlQUj7jsvfk
http://www.youtube.com/watch?v=0HGpp6mStfY&playnext=1&list=PL7A68846B17049716
The “Hands-On” of a Hands-Only offering:
• Plan on 30 minute sessions
• Stage the venue with your manikins
• Begin with something motivational. In addition to showing people how to perform Hands-Only
CPR, you will want them to be more willing to perform it. A cardiac arrest survivor is ideal, but
others can be effective in motivating the public to “take action”.
• After motivation, move to the instructional video. Use the Hands-Only CPR Demonstration
Video.
• After showing the Hands-Only CPR Demonstration Video, queue up some popular 100 + BPM
music such as found on this list http://bethebeat.heart.org/aha_playlist.pdf and have the
citizens practice performing Hands-Only CPR while the music plays!
• Once the group has had a few minutes to practice Hands-Only CPR, do and AED
demonstration and address other localized efforts to involve citizens in improving your “system”
of care.
• Have available information regarding appropriate use of 9-1-1, early warning signs, where to
get additional training or how a citizen can do more to improve outcomes.
• End with thanks and reaffirmation: “It’s not normal to see an adult suddenly collapse, but if
you do, call 911 and push hard and fast in the center of the chest. Don’t be afraid. Your actions
can only help.”