Featured Snippets - can it only help in better visibility on search engines? Or can it also help in boosting traffic that converts? I've got answers to it. Your purpose behind preparing strategies and implementing SEO is to drive traffic and conversions to a website. But sometimes, despite good results, we face some of the below challenges: ➡️ Rankings are already improved but organic traffic is not improving ➡️ Compared to the organic traffic, the goal conversion ratio is quite less ➡️ Organic traffic is not experiencing a drastic hike Let’s use featured snippets to resolve all of these challenges and bring the right audience to your website that converts. Link to my content calendar template- https://bit.ly/3sBzTkj Thank you so much for attending my talk today at Whitespark Local Search Summit 2021. Don't forget to visit my website - missivedigital.com And follow me on Twitter - twitter.com/himani_Kankaria LinkedIn - https://www.linkedin.com/in/himanikankaria/

1. with Himani Kankaria
How to boost organic traffic that
converts using featured
snippets?
#WLSS @himani_Kankaria

2. What are the challenges that we face while
doing SEO for local or small businesses?
BUT, WE NEVER COMPLAIN ABOUT
#WLSS @himani_Kankaria

3. The challenges are,
#WLSS @himani_Kankaria

4. The challenges are,
Too much competition
from publishers or
bloggers
#WLSS @himani_Kankaria

5. The challenges are,
Too much competition
from publishers or
bloggers
Less budget
every month
#WLSS @himani_Kankaria

6. The challenges are,
Too much competition
from publishers or
bloggers
Less budget
every month
Sometimes, less content
opportunities
#WLSS @himani_Kankaria

7. The challenges are,
Too much competition
from publishers or
bloggers
Less budget
every month
Limited time
to prove our worth
Sometimes, less content
opportunities
#WLSS @himani_Kankaria

8. The challenges we face after doing a lot of SEO,
Rankings are already
improved but organic traffic is
not improving
#WLSS @himani_Kankaria

9. The challenges we face after doing a lot of SEO,
Compared to the organic traffic,
goal conversion ratio is quite
less
Rankings are already
improved but organic traffic is
not improving
#WLSS @himani_Kankaria

10. The challenges we face after doing a lot of SEO,
Compared to the organic traffic,
goal conversion ratio is quite
less
Rankings are already
improved but organic traffic is
not improving
Organic traffic is not
experiencing a drastic hike
#WLSS @himani_Kankaria

11. Featured Snippets
INTRODUCING...
#WLSS @himani_Kankaria

12. But before we begin to dive deeper here
YOU NEED TO KNOW THIS
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13. Understanding the audience and their behavior
#WLSS @himani_Kankaria

14. Understanding the audience and their behavior
Conversions take time for the
newest audience depending
on the industry
#WLSS @himani_Kankaria

15. Understanding the audience and their behavior
Conversions take time for the
newest audience depending
on the industry
And IF, they didn't see you
somewhere after their first
visit, they might forget you
#WLSS @himani_Kankaria

16. Understanding the audience and their behavior
IF they find you sharing valuable
insights every time they
research, they'll trust you
Conversions take time for the
newest audience depending
on the industry
And IF, they didn't see you
somewhere after their first
visit, they might forget you
#WLSS @himani_Kankaria

17. But why do I insist featured snippets?
DESPITE HAVING TOO MANY CONTROVERSIES
#WLSS @himani_Kankaria

18. Helps in
brand recall
WHEN YOU COME
AGAIN AND AGAIN ON
FEATURED SNIPPETS
#WLSS @himani_Kankaria

19. Brings higher CTR
WHICH MEANS MORE RELEVANT TRAFFIC
#WLSS @himani_Kankaria

20. How to use featured snippets to boost
conversions from organic traffic?
#WLSS @himani_Kankaria

21. 1) Plan your monthly budget & balance it out

22. 1) Plan your monthly budget & balance it out
On-site changes
(consider content
optimization)
#WLSS @himani_Kankaria

23. 1) Plan your monthly budget & balance it out
On-site changes
(consider content
optimization)
Off-site changes
(NAP, GMB, etc.)
#WLSS @himani_Kankaria

24. 1) Plan your monthly budget & balance it out
On-site changes
(consider content
optimization)
Off-site changes
(NAP, GMB, etc.)
Tech
implementation
#WLSS @himani_Kankaria

25. 1) Plan your monthly budget & balance it out
On-site changes
(consider content
optimization)
Off-site changes
(NAP, GMB, etc.)
Content
creation
Tech
implementation
#WLSS @himani_Kankaria

26. 2) Identify the
question keywords
with informational
search intent
But don't forget to consider the
blog keywords
#WLSS @himani_Kankaria

27. 2) Identify the
question keywords
with informational
search intent
But don't forget to consider the
blog keywords
#WLSS @himani_Kankaria

28. 2) Identify the
question keywords
with informational
search intent
But don't forget to consider the
blog keywords
#WLSS @himani_Kankaria

29. 3) Plan the topics for SEO & Content team
You can copy and use this template - https://bit.ly/3sBzTkj
#WLSS @himani_Kankaria

30. 4) Optimize the
content written
#WLSS @himani_Kankaria

31. 4) Optimize the
content written
INCLUDE MEDIA
Your content must have some
kind of interactive content
such as graphics, embedded
tweet, Insta post or a video
#WLSS @himani_Kankaria

32. ORGANIZE THE CONTENT
Your content must have one H1 tag, multiple
H2 and H3 tags including the target keywords
for better readability, and Google to better
understand a page
4) Optimize the
content written
INCLUDE MEDIA
Your content must have some
kind of interactive content
such as graphics, embedded
tweet, Insta post or a video
#WLSS @himani_Kankaria

33. ORGANIZE THE CONTENT
WRITE META TAGS
Your content must have one H1 tag, multiple
H2 and H3 tags including the target keywords
for better readability, and Google to better
understand a page
The URL, title tag, meta description tag, image
ALT attributes
4) Optimize the
content written
INCLUDE MEDIA
Your content must have some
kind of interactive content
such as graphics, embedded
tweet, Insta post or a video
#WLSS @himani_Kankaria

34. ORGANIZE THE CONTENT
WRITE META TAGS
INTERNAL & EXTERNAL LINKS
Your content must have one H1 tag, multiple
H2 and H3 tags including the target keywords
for better readability, and Google to better
understand a page
The URL, title tag, meta description tag, image
ALT attributes
Use a proper mix of internal and external links
on the blog
4) Optimize the
content written
INCLUDE MEDIA
Your content must have some
kind of interactive content
such as graphics, embedded
tweet, Insta post or a video
#WLSS @himani_Kankaria

35. 5) Publish and follow your content distribution strategy
Help Google analyze how people experience your page by bringing traffic to the
content through different distribution activities.
#WLSS @himani_Kankaria

36. 5) Publish and follow your content distribution strategy
Help Google analyze how people experience your page by bringing traffic to the
content through different distribution activities.
Social Media
Guest Blogging
Content Repurposing
Content Republishing
Email Marketing
Influencer / Affiliate Marketing
#WLSS @himani_Kankaria

37. 6) Involve in creating content for branded terms
and CRO
#WLSS @himani_Kankaria

38. 6) Involve in creating content for branded terms
and CRO
Content Topics for Branded Terms
<business name> vs
<competitor name>
How is <product name> of
<business name> different?
Conversion Rate Optimization
Improve the bounce rate
Eliminate the gaps in conversions
#WLSS @himani_Kankaria

39. 7) Follow the MOM approach
(Monitor -> Optimize -> Monitor)
#WLSS @himani_Kankaria

40. FOOD FOR THOUGHT
Publishing content is only 20% of the task.
The rest 80% is optimizing it to own
featured snippets.
#WLSS @himani_Kankaria

41. Hey, I'm Himani Kankara
A Founder & Content-driven Marketing
Consultant, Missive Digital
Ecommerce Content Strategist, eComKeeda
Speaker at Whitespark Local Search Summit,
Semrush, BrightonSEO, Meet Magento
A Contributor on Search Engine Journal
#WLSS
Follow me on Twitter @himani_Kankaria