This presentation is created by Hinal Kotak, LDCE Ahmedabad, during a marketing internship under Prof Sameer Mathur, IIM Lucknow.

1. What
happened
to
BlackBerry?
A presentation on Research In Motion (RIM)
Aka BlackBerry

2. APPLE BLACKBERRY
NOT

3. -
Blackberry”
“CrackBerry”
RESEARCH IN MOTION (RIM)

4. BLACKBERRY
PRODUCTS

5. BlackBerry changed
the way of:

6. Became extremely famous with businesses and
governments due to:

7. FORTUNE,
FASTEST-GROWING

8. BlackBerry changed from being just for…
BUSINESSMEN
t0:
BLACKBERRY
FOR
EVERYONE!

9. KEYS TO SUCCESS:
DISRUPTIVE
INCREMENTAL
INNOVATION
1

10. 2KEYS TO SUCCESS:
EXCELLENT
NETWORKING ,
CARRIERS AND
PARTNERS
ACROSS THE GLOBE

11. 3KEYS TO SUCCESS:
Created &
ADVERTISED
the
RIGHT PRODUCT
TO
RIGHT PEOPLE
AT the
RIGHT TIME

13. So, what the HELL happened to
BLACKBERRY

14. THIS..!

15. AND THIS…

16. AND THIS…

17. BlackBerry PRIV
has been
recently
launched…

18. BlackBerry

19. RECAP:
RIM: The company behind BlackBerry
Products: BES, Smartphones, Applications, etc.
Became a “MUST HAVE” for businessmen
Eventually became a success with commoners too
Keys to success: Disruptive innovation, networking, advertising, consumer-centric
Reasons of failure: Other technologies, less focus on commoners, failure of new products
What’s next for BlackBerry? Mobile Fusion?

20. THANK YOU!