1. Q1 2013 vs Q1 2012
Promo Review of food retailers in 20’top

2. Q1 2013 vs Q1 2012
RETAILERS SUMMARY
QUANTITATIV KPI Slides
1- LEAFLETS & PROMO OPERATIONS 4-15
77-89
4- PROMO MECHANISMS 56-73
3- PROMO PRESSURE & SHARE OF VOICE 47-55
2- TRADE STRATEGY 16-46
QUALITY KPI 74-76
Promo Review of food retailers in 20’top

3. Q1 2013 vs Q1 2012
VOCABULARY
•Promo Pressure: index of promo visibility for a retailer, a category a brand or a format. This index can be
counted by quantity of leaflets or quantity of promotions inside the leaflets.
•Share of Voice: index of promo visibility for a retailer, a category a brand or a format in relative value
versus competitors. The Share of Voice index of Hipercom shows the promo activity of the Retailers in the
most exhaustive way, taking into consideration the quantity of promotional operations, SKU’s or WU in
Promo, the commercial space (in m2) when the promotion was valid and the number of days of the
validity days of that specific promotion.
•Weighted Unit (WU): One or more SKU from the same family, being on the same promotion (many
flavors for juice, many colors for shampoo, many sizes for textile)
•Consumer advantages: All additional trade mechanisms supporting the promo price and mentioned
on the promo leaflet.
•Promo price: Price on the leaflet (should be different from the shelf price)
•Virtual Price: Promo price – (minus) all consumers advantages
•Perimeter of analysis: Romania: CC, Hyper, Super, HDD

4. Q1 2013 vs Q1 2012
Promo Review of food retailers in 20’top
1- LEAFLETS & PROMO
OPERATIONS
Q1 2013 vs Q1 2012

5. Q1 2013 vs Q1 2012
NUMBER OF PROMO OPERATIONS (all leaflets traffic + special)
21
17
14
24
2013 (evol)
HM SM 2013 (evol)
23
22
9
8
-1 (PO)
+3 (PO)
C&C HD
27
37
17
34
2013 (evol) 2013 (evol)
-14 (PO)
-3 (PO)
+6 (PO)
-12 (PO)
-4 (PO)
-6 (PO)
-15 (PO)
+4 (PO)
+20 (PO)

6. Q1 2013 vs Q1 2012
NUMBER OF PROMO OPERATIONS (traffic leaflets)
13
7
13
7
2013 (evol)
HM SM 2013 (evol)
13
13
5
6
-1 (PO)
C&C HD
17
22
13
13
2013 (evol) 2013 (evol)
-1 (PO)
-1 (PO)
-6 (PO)
-1 (PO)

7. Q1 2013 vs Q1 2012
NUMBER OF PROMO OPERATIONS (special leaflets)
8
10
1
17
2013 (evol)
HM SM 2013 (evol)
10
9
4
2
+4 (PO)
C&C HD
10
15
4
21
2013 (evol) 2013 (evol)
-14 (PO)
-3 (PO)
+12 (PO)
-12 (PO)
-4 (PO)
-5 (PO)
-15 (PO)
+4 (PO)
+20 (PO)
+1 (PO)

8. Q1 2013 vs Q1 2012
LEAFLETS & PROMO PRESSURE (traffic leaflets)
13
7
13
7
( Nationals PO) 2013 (evol)
HM
*A Promo Operation is a set of leaflets issued by a store network. This set could consist of one leaflet till
25 or more regional variations
* Quantity of leaflets Q1 2013 vs Q1 2012. All traffic leaflets = 100%.
-1 (PO)
-6 (PO)
Q1 2013 Q1 2012
Evolution
2013 vs 2012
Pressure
2013
155 171 186
5 5 -
Q1 2011
-9% 0%
0% 10%
Pressure
2012
Evolution
2012 vs 2011
0 -3%
10% -
NATIONALS OP
REGIONAL OP
C&C
17
22
( Nationals PO) 2013 (evol)

9. Q1 2013 vs Q1 2012
LEAFLETS & PROMO PRESSURE (traffic leaflets)
HD
13
13
( Nationals PO) 2013 (evol)
*A Promo Operation is a set of leaflets issued by a store network. This set could consist of one leaflet till
25 or more regional variations
* Quantity of leaflets Q1 2013 vs Q1 2012. All traffic leaflets = 100%.
Q1 2013 Q1 2012
Evolution
2013 vs 2012
Pressure
2013
155 171 186
5 5 -
Q1 2011
-9% 0%
0% 10%
Pressure
2012
Evolution
2012 vs 2011
0 -3%
10% -
NATIONALS OP
REGIONAL OP
SM( Nationals PO) 2013 (evol)
13
13
5
6
-1 (PO)
-1 (PO)

10. Q1 2013 vs Q1 2012
5 TOP TRAFFIC LEAFLET (by PO Share of Voice)
Number of WU 594 487 432474 429
Stores 19 19 724 19
Days 14 14 1413 14
Benchmark vs
Leader
100% 73%80% 72%82%
This Promotional Operation generates (through validity period and
quantity of WU) a promo pressure bigger with 27 % than the 5th PO

11. Q1 2013 vs Q1 2012
22
17
13
13
13
13
13
13
7
7
6
5
-1 po
-1 po
-6 po
-1 po
-1 po
NUMBER OF PROMO OPERATIONS (traffic leaflets)
The biggest decrease is
noticed in Real, and is due
to the fact that they
changed their strategy by
switching from weekly
catalogues to 2 catalogues
per month since 2011

12. Q1 2013 vs Q1 2012
21
17
15
10
10
10
9
8
4
4
2
1
NUMBER OF PROMO OPERATIONS (special leaflets)
Retailers increase or
decrease their quantity of
special leaflet edition.
SPECIAL LEAFLETS = flyers (2 – 4 pages)
+ thematic catalogues
+20 po
+12 po
-15 po
-12 po
-14 po
-5 po
-4 po
+4 po
+4 po
+1 po
-3 po

13. Q1 2013 vs Q1 2012
20
17
14
14
13
12
7
7
7
7
7
7
Average number of validity days (traffic leaflets)
Real increase the validity
days for traffic leaflets from
6 or 7 days (in 2012) to 13
days (in 2013).
+2 days
-1 day
+1 day
+5 day

14. Q1 2013 vs Q1 2012
27
24
23
21
18
16
16
13
12
10
9
2
AVERAGE NUMBER OF PAGES/PROMO OP (traffic leaflets)
+5 pag
-1 pag
+2 pag
-1 pag
+1 pag
+4 pag
+2 pag
+3 pag
+1 pag
+1 pag

15. Q1 2013 vs Q1 2012
22
15
12
11
9
9
9
8
6
4
3
2
AVERAGE NUMBER OF PAGES/PROMO OP (special leaflets)
+3 pag
+11 pag
+12 pag
-10 pag
-1 pag
+4 pag
-8 pag
+5 pag
-2 pag
+1 pag
-2 pag

16. Q1 2013 vs Q1 2012
Average WU/page (traffic leaflets)
Number of
WU/page
The most readable
is LIDL
5.0
5.5
7.9
8.0
8.2
8.7
8.9
9.0
10.5
11.3
19.3
21.3
+0,3 wu/pag
+0,8 wu/pag
+0,5 wu/pag
-0,2 wu/pag
+1,4 wu/pag
+0,1 wu/pag
+0,3 wu/pag
+0,5 wu/pag
+2,1 wu/pag
-2,1 wu/pag
+6,6 wu/pag

17. Q1 2013 vs Q1 2012
Average WU/page (special leaflets)
Number of
WU/page
The most readable
is LIDL
1.8
4.0
5.2
5.8
6.0
6.2
7.4
8.3
8.5
8.9
9.3
14.9
+1.8 wu/pag
-4.8 wu/pag
-1.5 wu/pag
-0.4 wu/pag
+3.2 wu/pag
+0,6 wu/pag
+0,7 wu/pag
-5.6 wu/pag
+2.6 wu/pag
+2 wu/pag

18. Q1 2013 vs Q1 2012
Q1 2013 vs Q1 2012
Promo Review of food retailers in 20’top
2 - TRADE STRATEGY

19. Q1 2013 vs Q1 2012
WU TYPOLOGY (Brands, Private Labels, Unbranded ) Traffic Leaflets
65,1% (0 pts)
16.5% (+1.9 pts)
18.4% (-1.9 pts)
Within HIPERMARKET,SUPERMAKET,HARD DISCOUNT,CASH&CARRY
We can observe that the Unbranded are
loosing share in favor of Private Labels. This
shows that the strategy of the retailers is to
reduce the space for the promotions without
budget , but also making space for their own
brands.
* WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)
Private Label
National Brands
Unbranded

20. Q1 2013 vs Q1 2012
WU TYPOLOGY (National Brands) Traffic Leaflets
Number
WU/OP
National BrandsEvolution
Q1 2013 vs Q1 2012
* WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)
190 ref
376 ref
236 ref
347 ref
167 ref
255 ref
16 ref
47 ref
104 ref
149 ref
181 ref
209 ref
64,34% (1,7 pts)
68,29% (0,6 pts)
57,71% (4 pts)
58,37% (-1,5 pts)
73,99% (-0,6 pts)
79,84% (-4,4 pts)
49,04% (-1,7 pts)
69,37% (1,8 pts)
8,41% (3,3 pts)
63,90% (-0,3 pts)
57,49% (-5,5 pts)
85,11% (1,1 pts)
3
9
28
98
8
118
0
7
15
9
13
26
The most significant dicrease of National Brands is in Metro and Mega Image.

21. Q1 2013 vs Q1 2012
WU TYPOLOGY (Private Label) Traffic Leaflets
Number
WU/OP
National Brands Private Label
* WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)
13,09% (0,6 pts)
8,25% (0 pts)
15,32% (-1,4 pts)
15,14% (6,2 pts)
10,06% (1,7 pts)
17,88% (2,8 pts)
18,27% (-2,3 pts)
16,20% (-0,2 pts)
82,95% (-1,8 pts)
20,78% (4,3 pts)
22,01% (2 pts)
2,87% (-0,1 pts)
190 ref
376 ref
236 ref
347 ref
167 ref
255 ref
16 ref
47 ref
104 ref
149 ref
181 ref
209 ref
64,34% (1,7 pts)
68,29% (0,6 pts)
57,71% (4 pts)
58,37% (-1,5 pts)
73,99% (-0,6 pts)
79,84% (-4,4 pts)
49,04% (-1,7 pts)
69,37% (1,8 pts)
8,41% (3,3 pts)
63,90% (-0,3 pts)
57,49% (-5,5 pts)
85,11% (1,1 pts)
3
9
28
98
8
118
0
7
15
9
13
26
Evolution
Q1 2013 vs Q1 2012
The most increase dicrease of Private Label is in Real and Penny.

22. Q1 2013 vs Q1 2012
WU TYPOLOGY (Unbranded) Traffic Leaflets
Number
WU/OP
National Brands Private Label Unbranded
* WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)
13,09% (0,6 pts)
8,25% (0 pts)
15,32% (-1,4 pts)
15,14% (6,2 pts)
10,06% (1,7 pts)
17,88% (2,8 pts)
18,27% (-2,3 pts)
16,20% (-0,2 pts)
82,95% (-1,8 pts)
20,78% (4,3 pts)
22,01% (2 pts)
2,87% (-0,1 pts)
22,57% (-2,3 pts)
23,46% (-0,6 pts)
26,98% (-2,6 pts)
26,49% (-4,7 pts)
15,95% (-1,1 pts)
2,27% (1,7 pts)
32,69% (4 pts)
14,44% (-1,6 pts)
8,63% (-1,5 pts)
15,32% (-4 pts)
20,51% (3,5 pts)
12,03% (-1 pts)
190 ref
376 ref
236 ref
347 ref
167 ref
255 ref
16 ref
47 ref
104 ref
149 ref
181 ref
209 ref
64,34% (1,7 pts)
68,29% (0,6 pts)
57,71% (4 pts)
58,37% (-1,5 pts)
73,99% (-0,6 pts)
79,84% (-4,4 pts)
49,04% (-1,7 pts)
69,37% (1,8 pts)
8,41% (3,3 pts)
63,90% (-0,3 pts)
57,49% (-5,5 pts)
85,11% (1,1 pts)
3
9
28
98
8
118
0
7
15
9
13
26
Evolution
Q1 2013 vs Q1 2012

23. Q1 2013 vs Q1 2012
WU TYPOLOGY (National Brands, Private Label, Unbranded) Traffic Leaflets
National Brands
WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)
Private Label UnbrandedEvolution *
Q1 2013 vs Q1 2012
3
9
28
98
8
118
0
7
15
9
13
26
* Digits are slitghtly rounded
5
8
24
53
5
88
0
6
4
6
-2
24
2
1
2
31
3
25
0
1
11
7
6
1
-4
0
2
14
0
5
0
0
0
-4
9
1

24. Q1 2013 vs Q1 2012
246.1
116.3
103.2 94.2
69.5
28.8
12.4 12.2 11.3 9.9 7.8 7.3
27.6
4.5
19.8
9
12
6.4
-1.9 -0.2
-0.5 0 1.3 0.4
METRO SELGROS CORA CARREFOUR REAL-HM LIDL PENNY M KAUFLAND MEGA
IMAGE
BILLA PROFI CARREFOUR
M
245.2
116.1
103.1 93.9
69.2
28.8
12.3 12.1 11.1 9.5 7.8 7.2
27.7
4.4
19.8
8.9
12.0
6.4
-1.9 -0.2
-0.6 0.0 1.3 0.3
METRO SELGROS CORA CARREFOUR REAL-HM LIDL PENNY M KAUFLAND MEGA IMAGE BILLA PROFI CARREFOUR M
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
Metro has increased the virtual price
by 12.7%, meanwhile Penny Market
decreased the virtual prince by 13.2%.
AVERAGE PROMO PRICE
Metro has increased the promo price
by 12.6%, meanwhile Penny Market
decreased the virtual prince by 13.3%.
AVERAGE VIRTUAL PRICE

25. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
12.0
9.9
9.1 8.9 8.7 8.5 8.4 8.2 7.9 7.7 7.4 7.2
0.5
0.1
0.7 0.4 -1.6 -2.5 0.2 1.1 0.2 -0.4 0.0 0.1
SELGROS CORA REAL-HM CARREFOUR MEGA
IMAGE
METRO PENNY M KAUFLAND PROFI CARREFOUR
M
BILLA LIDL
12.2
9.9 9.4 9.2 8.8 8.7 8.5 8.3 7.9 7.8 7.5 7.2
0.4
0.0
0.7 0.4
-2.7 -1.6 0.2
1.2 0.2 -0.4 -0.2 0.1
SELGROS CORA REAL-HM CARREFOUR METRO MEGA
IMAGE
PENNY M KAUFLAND PROFI CARREFOUR
M
BILLA LIDL
PRODUSE AMBALATE CU AUTOSERVIRE

26. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
13.1
9.9 9.8
8.4
6.2 5.5 5.3 5.0 4.8 4.7
3.9
2.7
-1.0
-1.6
2.2
-1.1
1.1 0.8
0.9 0.6 -16.8 0.6 0.1
-0.9
SELGROS MEGA
IMAGE
LIDL METRO REAL-HM KAUFLAND CARREFOUR PENNY M CORA BILLA CARREFOUR
M
PROFI
13.1
9.9 9.8
8.5
6.2 5.6 5.4 5.0 4.8 4.7 4.0
2.7
-1.1
-1.6 2.2 -1.1
1.1 0.8 1.0 0.7 -16.8 0.6
0.1 -0.9
SELGROS MEGA
IMAGE
LIDL METRO REAL-HM KAUFLAND CARREFOUR PENNY M CORA BILLA CARREFOUR
M
PROFI
FRUITS AND VEGETABLES
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

27. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
15.6
13.5
11.1
9.4 9.1 8.9 8.8 8.6 8.5 8.4
7.1 6.5
3.4
0.4
-3.2
0.1
-1.2 -4.5 1.0 0.2 1.4 0.5
0.1 -0.8
SELGROS LIDL METRO BILLA CARREFOUR
M
MEGA
IMAGE
CORA CARREFOUR KAUFLAND PENNY M REAL-HM PROFI
15.5
13.5
11.0
9.1 9.0 8.8 8.7 8.4 8.4 8.2
6.9 6.5
3.4
0.4
-2.9
-1.2 0.1 -4.2 1.0 0.6 1.4 0.1
0.2 -0.8
SELGROS LIDL METRO CARREFOUR
M
BILLA MEGA
IMAGE
CORA PENNY M KAUFLAND CARREFOUR REAL-HM PROFI
FROZEN
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

28. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
12.3
10.6
10.0
9.4
8.8
7.5 7.2 6.7 6.3 6.3 6.1 6.0
1.5
0.4
-0.4
0.9
0.6
1.5 0.2
0.4
-1.2 0.4 0.8
0.1
SELGROS REAL-HM MEGA
IMAGE
CORA CARREFOUR LIDL BILLA KAUFLAND METRO PROFI CARREFOUR
M
PENNY M
12.5
10.8
10.1
9.4 9.1
7.6 7.6
6.8 6.5 6.3 6.1 6.1
1.5
0.4
-0.4
0.8 0.7
1.5 0.2 0.4 -1.5 0.4 0.1 0.8
SELGROS REAL-HM MEGA
IMAGE
CORA CARREFOUR LIDL BILLA KAUFLAND METRO PROFI PENNY M CARREFOUR
M
FOOD
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

29. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
23.0 22.4
20.8 20.1 19.6 18.8 18.0 17.4 17.2 16.5
15.1
10.1
0.6 -1.8 -2.2 0.3
2.7 1.6 0.3 1.1
6.6 2.5
4.1
1.0
SELGROS REAL-HM CARREFOUR PENNY M CORA KAUFLAND METRO BILLA PROFI MEGA
IMAGE
CARREFOUR
M
LIDL
24.3
22.6 22.4
20.4 20.0 19.2 18.9 18.1 17.4 16.9
15.4
10.1
1.4 -1.8
-2.0
0.2 3.0
1.7 -0.6 1.1
6.8 2.7
4.4
1.0
SELGROS REAL-HM CARREFOUR PENNY M CORA KAUFLAND METRO BILLA PROFI MEGA
IMAGE
CARREFOUR
M
LIDL
DETERGENTS-HYGIENE
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

30. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
19.5 18.6
17.1
14.2 13.8 13.7
12.6 12.4 12.3 11.4 10.8 10.7
-0.1
10.5 0.5
0.1
0.5 -0.5
0.5 -1.2 -0.9
-0.1 -1.5 1.1
REAL-HM PROFI CORA SELGROS CARREFOUR MEGA
IMAGE
KAUFLAND METRO PENNY M BILLA LIDL CARREFOUR
M
19.7
18.6
17.2
15.3 14.8 14.3 13.9
12.8 12.7 12.6
10.9 10.7
-0.3
10.5
0.4
0.3 0.2 0.0 -1.6 -0.9 0.6 0.4
-1.5 1.1
REAL-HM PROFI CORA SELGROS CARREFOUR MEGA
IMAGE
METRO PENNY M KAUFLAND BILLA LIDL CARREFOUR
M
COSMETICS
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

31. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
25.0 23.9
20.1
15.9 15.2
9.5
8.0 7.4 7.1 7.0 6.6 6.0
-1.1 1.1
3.1
0.6 1.4
-3.4
0.3 0.8 0.7 -10.1 1.6
-1.4
MEGA
IMAGE
METRO SELGROS CARREFOUR
M
PENNY M CARREFOUR REAL-HM KAUFLAND BILLA CORA PROFI LIDL
25.0 23.9
20.1
15.9 15.2
9.6
8.1 7.4 7.1 7.0 6.6 6.0
-1.1
1.1
3.1
0.6 1.3
-3.3 0.3
0.8 0.7 -10.1 1.6 -1.4
MEGA
IMAGE
METRO SELGROS CARREFOUR
M
PENNY M CARREFOUR REAL-HM KAUFLAND BILLA CORA PROFI LIDL
PRODUSE VRAC/SERVIRE ASISTATA
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

32. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
435.5
255.0 253.7 243.4
159.9
41.9 39.2 38.1 26.0 10.6 4.6
10.2
45.3 39.1 10.7
37.2
10.7 6.8 -8.4
-1.2 -0.9
2.1
0.0
METRO CORA CARREFOUR SELGROS REAL-HM BILLA LIDL PENNY M KAUFLAND MEGA
IMAGE
PROFI CARREFOUR
M
436.8
255.0 253.7 243.5
160.3
42.0 39.2 38.1 26.0 10.6 4.6
10.1
45.2 39.0 10.8
37.1
10.8 6.8 -8.6 -1.2 -0.9
2.1
0.0
METRO CORA CARREFOUR SELGROS REAL-HM BILLA LIDL PENNY M KAUFLAND MEGA IMAGE PROFI CARREFOUR M
NON FOOD CATEGORY
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

33. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
1,143.5 1,137.9
974.3
894.3
728.8 675.5 665.7
578.1
486.5
107.4 71.6 68.7 54.2
51.9 372.6
217.1
-29.5
-23.0
162.8
85.5
37.9
49.4
-11.4 4.9 19.4 -5.2
-4.0
MEDIA G FLANCO DOMO METRO ALTEX CARREFOUR CORA SELGROS REAL-HM PENNY M LIDL BILLA KAUFLAND MEGA
IMAGE
1,143.5 1,140.2
982.8
895.0
728.8 675.5 665.7
578.1
486.5
107.4 71.6 68.7 54.2
51.9 374.0
225.2
-28.8
-23.4 162.7 85.5 37.9
49.3
-11.4
4.9 19.4 -5.2
-4.0
MEDIA G FLANCO DOMO METRO ALTEX CARREFOUR CORA SELGROS REAL-HM PENNY M LIDL BILLA KAUFLAND MEGA
IMAGE
ELECTRO-PHOTO-CINEMA-SOUND
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

34. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
157.7
111.7
97.9
60.4 51.5 43.8 39.4
25.8 23.3
10.6 4.6
-9.9
12.1
-1.0
12.2
-57.5
12.1 8.9
-6.5 -0.8
-1.8 2.1
0.0
METRO SELGROS CORA REAL-HM CARREFOUR BILLA LIDL PENNY M KAUFLAND MEGA
IMAGE
PROFI CARREFOUR
M
158.8
111.9
97.9
60.9 51.6 43.9 39.4
25.8 23.3
10.6 4.6
-11.4
12.2
-1.0
12.4
-57.5 12.0
8.9 -6.8 -0.8
-1.8 2.1
0.0
METRO SELGROS CORA REAL-HM CARREFOUR BILLA LIDL PENNY M KAUFLAND MEGA
IMAGE
PROFI CARREFOUR
M
BAZAR
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

35. Q1 2013 vs Q1 2012
AVERAGE PROMO PRICE
AVERAGE VIRTUAL PRICE
68.6
49.9 47.9 45.8
33.8 31.6 30.5
22.3
9.2
8.2
6.1 1.5 8.8
3.9 0.3 1.9
0.0
-7.1
0.0 0.0 0.0
METRO CORA SELGROS CARREFOUR REAL-HM PENNY M LIDL KAUFLAND BILLA CARREFOUR
M
MEGA
IMAGE
PROFI
62.8
49.9 47.9 45.8
33.3 31.6 30.5
22.3
8.7
2.3
6.1 1.5 9.0
4.1
1.0 1.9
0.0
-7.6
0.0 0.0 0.0
METRO CORA SELGROS CARREFOUR REAL-HM PENNY M LIDL KAUFLAND BILLA CARREFOUR
M
MEGA
IMAGE
PROFI
TEXTILE
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE(traffic leaflets)

36. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE–all retailers( traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
9.8
8.4
5.8
8.6
8.4
9.8
14.4
19.0
222.3
87.1
630.7
40.6
-0.1
0.5
0.5
-0.2
-2.9
0.6
-0.1
-0.1
26.9
5.5
57.6
2.5
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE
10
8.5
5.9
8.7
8.5
9.9
15.0
19.6
222.6
87.4
630.9
41.0
-0.2
0.4
0.5
-0.2
-2.9
0.6
-0.1
0.0
26.9
5.3
57.7
2.7
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE

37. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
9.9
8.8
5.3
8.9
9.5
8.2
13.8
20.8
253.7
51.5
675.5
45.8
-0.1
0.6
0.9
0.4
-3.4
0.1
0.5
-2.2
39.1
-57.5
162.8
9.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE
10.3
9.1
5.4
9.2
9.6
8.6
14.8
22.4
253.7
51.6
675.5
45.8
-0.1
0.7
1.0
0.4
-3.3
0.2
0.2
-2.0
39.0
-57.5
162.7
8.8
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE

38. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
11,0
9.4
4.8
9.9
7.0
8.7
17.1
19.6
255.0
97.9
665.7
49.9
-1.0
0.9
-16.8
0.1
-10.1
1.0
0.5
2.7
45.3
-1.0
85.5
6.1
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE
11.0
9.4
4.8
9.9
7.0
8.8
17.2
20.0
255.0
97.9
665.7
49.9
-1.1
0.8
-16.8
0.0
-10.1
1.0
0.4
3.0
45.2
-1.0
85.5
6.1
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE

39. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
8,4
6.7
5.5
8.2
7.4
8.4
12.6
18.8
26.0
23.3
54.2
22.3
0.7
0.4
0.8
1.1
0.8
1.4
0.5
1.6
-1,2
-0.8
-5.2
0.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE
8.5
6.8
5.6
8.3
7.4
8.5
12.7
19.2
26.0
23.3
54.2
22.3
0,7
0.4
0.8
1.2
0.8
1.4
0.6
1.7
-1,2
-0.8
-5.2
0.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE

40. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
12,0
10.6
6.2
9.1
8.0
6.9
19.5
22.4
159.9
60.4
486.5
33.3
0.4
0.4
1.1
0.7
0.3
0.2
-0.1
-1.8
37.2
12.2
49.4
4.1
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE
12.2
10.8
6.2
9.4
8.1
7.1
19.7
22.6
160.3
60.9
486.5
33.8
0.4
0.4
1.1
0.7
0.3
0.1
-0.3
-1.8
37.1
12.4
49.3
3.9
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE

41. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
8,3
7.2
4.7
7.4
7.1
9.0
11.4
17.4
41.9
43.8
68.7
8.7
0,2
0.2
0.6
0.0
0.7
0.1
-0.1
1.1
10.7
12.1
19.4
-7.6
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE
8,7
7.6
4.7
7.5
7.1
9.4
12.6
18.1
42.0
43.9
68.7
9.2
0,1
0.2
0.6
-0.2
0.7
0.1
0.4
1.1
10.8
12.0
19.4
-7.1
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE

42. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
8.4
6.0
5.0
8.4
15.2
8.4
12.3
20.1
38.1
25.8
107.4
31.6
0,2
0.1
0.6
0.2
1.4
0.6
-0.9
0.3
-8.4
-6.5
-11.4
1.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE
8.5
6.1
5.0
8.5
15.2
8.4
12.8
20.4
38.1
25.8
107.4
31.6
0,2
0.1
0.7
0.2
1.3
0.5
-0.9
0.2
-8.6
-6.8
-11.4
0.3
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE

43. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
11,1
10.0
9.9
8.7
25.0
8.8
13.7
16.5
10.6
10.6
0.0
0.0
-0,6
-0.4
-1.6
-1.6
-1.1
-4.2
-0.5
2.5
0,9
-1.8
-4.0
0.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE
11,3
10.1
9.9
8.7
25.0
8.9
14.3
16.9
10.6
10.6
0.0
0.0
-0,5
-0.4
-1.6
-1.6
-1.1
-4.5
0.0
2.7
-0,9
-1.8
-4.0
0.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE

44. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
7,2
6.1
3.9
7.7
15.9
9.1
10.7
15.1
0.0
0.0
0.0
0.0
0.3
0.8
0.1
-0.4
0.6
-1.2
1.1
4.1
0.0
0.0
0.0
0.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE
7,3
6.1
4.0
7.8
15.9
9.1
10.7
15.4
0.0
0.0
0.0
0.0
0.4
0.8
0.1
-0.4
0.6
-1.2
1.1
4.4
0.0
0.0
0.0
0.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE

45. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
8.6
7.5
9.8
7.2
6.0
13.5
10.8
10.1
39.2
39.4
71.6
30.5
1.0
1.5
2.2
0.1
-1.4
0.4
-1.5
1.0
6.8
8.9
4.9
1.9
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE
8,7
7.6
9.8
7.2
6.0
13.5
10.9
10.1
39.2
39.4
71.6
30.5
1.0
1.5
2.2
0.1
-1.4
0.4
-1.5
1.0
6.8
8.9
4.9
1.9
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE

46. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
7,9
6.3
2.7
7.9
6.6
6.5
18.6
17.2
4.6
4.6
0.0
0.0
1.3
0.4
-0.9
0.2
1.6
-0.8
10.5
6.6
2.1
2.1
0.0
0.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE
8.0
6.3
2.7
7.9
6.6
6.5
18.6
17.4
4.6
4.6
0.0
0.0
1.3
0.4
-0.9
0.2
1.6
-0.8
10.5
6.8
2.1
2.1
0.0
0.0
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE

47. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
9.4
6.3
8.4
8.5
23.9
11.0
12.4
18.0
435.5
157.7
894.3
62.8
-1.3
-1.2
-1.1
-2.5
1.1
-2.9
-1.2
0.3
10.2
-9.9
-29.5
2.3
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE
9.8
6.5
8.5
8.8
23.9
11.1
13.9
18.9
436.8
158.8
895.0
68.6
-1,7
-1.5
-1.1
-2.7
1.1
-3.2
-1.6
-0.6
10.1
-11.4
-28.8
8.2
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-SUN
ET
TEXTILE

48. Q1 2013 vs Q1 2012
AVERAGE VIRTUAL PRICE & AVERAGE PROMO PRICE (traffic leaflets)
AVERAGE VIRTUAL PRICE AVERAGE PROMO PRICE
14,1
12.3
13.1
12.0
20.1
15.5
14.2
23.0
243.4
111.7
578.1
47.9
1.1
1.5
-1.0
0.5
3.1
3.4
0.1
0.6
10.7
12.1
37.9
1.5
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE
14,5
12.5
13.1
12.2
20.1
15.6
15.3
24.3
243.5
111.9
578.1
47.9
1.1
1.5
-1.1
0.4
3.1
3.4
0.3
1.4
10.8
12.2
37.9
1.5
FOOD CATEGORY
FOOD
FRUCTE SI LEGUME
PRODUSE AMBALATE CU
AUTOSERVIRE
PRODUSE VRAC/SERVIRE
ASISTATA
CONGELATE
COSMETICE
DETERGENTI - IGIENA
NON-FOOD CATEGORY
BAZAR
ELECTRO-FOTO-CINEMA-
SUNET
TEXTILE

49. Q1 2013 vs Q1 2012
Promo Review of food retailers in 20’top
3 – PROMO PRESSURE & SHARE OF VOICE
Q1 2013 vs Q1 2012

50. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
PROMO
PRESSURE
FOOD
NON - FOOD
+ 2.2 %
- 4.7%
HIPERMARKET
SUPERMARKET
CASH&CARRY
HARD DISCOUNT
-12.03%
The Promo Pressure has a positive trend in the Q1 2013 vs Q1 2012.
Taking a look at how retailers behaved in 2013, we see that
Cash&Carry and Hard Discounters have a positive trend respect the
other formats.
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
Growth 2013 vs 2012
+ 5.2 %
-9.46%
+26.11%
+3.38%
+ 0.6 %
- 0.3%
2013 2012
+3.38%
2013 2012
-19.73%
-8.34%
+3.38%
Growth 2012 vs 2011
- 4.7 %

51. Q1 2013 vs Q1 2012
-28.7%
-10.3%
8.5%
-3.5%
1.4%
-0.1%
10.8%
8.0%
47.8%
-2.7%
-3.9%
-5.4%
REAL-HYPERMARKET
CARREFOUR
SELGROS
METRO
PENNY MARKET
BILLA
LIDL
KAUFLAND
MEGA IMAGE
CORA
PROFI
CARREFOUR MARKET
PROMO PRESSURE GROWTH* (WU)
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
Looking at the whole picture of the
Promo Pressure, 2 retailers are
standing out: MEGA IMAGE with a
positive trend, and REAL, with a
negative trend.

52. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* vs Average number of pag/OP
The detailed promo pressure
growth by player shows the
correlation between number of
pages downsize and promo
pressure decreased.
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
Average number of pages/OP
27
24
23
21
18
16
16
13
12
10
9
2
REAL-
HYPERMARKET
CARREFOUR
SELGROS
METRO
PENNY
MARKET
BILLA
LIDL
KAUFLAND
MEGA IMAGE
CORA
PROFI
CARREFOUR
MARKET
-28.7%
-10.3%
8.5%
-3.5%
1.4%
-0.1%
10.8%
8.0%
47.8%
-2.7%
-3.9%
-5.4%
REAL-HYPERMARKET
CARREFOUR
SELGROS
METRO
PENNY MARKET
BILLA
LIDL
KAUFLAND
MEGA IMAGE
CORA
PROFI
CARREFOUR MARKET
+5 pag
-1 pag
+2 pag
-1 pag
+1 pag
+4 pag
+2 pag
+3 pag
+1 pag
+1 pag

53. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
3.96%
-3.62%
11.15%
-7.95%
-0.20%
11.65%
8.70%
27.69%
-6.12%
-20.26%
-1.84%
9.50%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

54. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
-2.80%
-2.12%
5.62%
0.22%
-3.82%
144.20%
-5.55%
-11.36%
5.09%
-9.71%
21.50%
13.96%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

55. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
4.15%
9.92%
-0.95%
8.90%
-6.36%
-23.81%
3.61%
2.67%
-14.19%
-22.14%
-14.79%
13.90%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

56. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
3.87%
16.20%
-16.61%
22.40%
-6.57%
-40.66%
6.45%
-11.55%
-5.96%
-23.32%
16.80%
2.50%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

57. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
-0.81%
-4.19%
42.04%
25.65%
45.24%
15.63%
-21.31%
-2.87%
16.00%
14.06%
6.10%
33.38%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

58. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
2.85%
-6.29%
-5.28%
20.67%
-1.09%
-16.61%
28.46%
-55.61%
-15.23%
-17.34%
-30.22%
11.99%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

59. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
-0.55%
16.85%
-20.16%
-8.93%
-22.38%
318.04%
-23.22%
28.63%
7.19%
20.59%
-100.00%
0.00%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

60. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
0.00%
-3.15%
38.16%
-19.62%
-33.01%
19.62%
-9.18%
-12.08%
0.00%
0.00%
0.00%
0.00%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

61. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
-16.09%
-14.24%
-29.49%
-14.24%
47.01%
-41.32%
-24.87%
-42.83%
9.69%
5.72%
46.50%
8.83%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
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PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

62. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
-1.42%
31.25%
-23.89%
-24.61%
-1.06%
-34.04%
-7.24%
-34.04%
36.05%
36.05%
0.00%
0.00%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

63. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
-10.99%
-11.14%
6.55%
-36.34%
-25.12%
49.67%
2.91%
-19.11%
11.15%
22.31%
18.86%
-50.52%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

64. Q1 2013 vs Q1 2012
PROMO PRESSURE GROWTH* (WU)Traffic Leaflets
*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less
WU promoted
1.09%
5.96%
-1.39%
-12.08%
-10.36%
-2.21%
8.88%
-12.39%
-0.85%
11.56%
-6.72%
-12.77%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
COSMETICE
CONGELATE
FRUCTE SI LEGUME
PRODUSE AMBALATE CU AUTOSERVIRE
PRODUSE VRAC/SERVIRE ASISTATA
NON FOOD CATEGORY
BAZAR
ELECTRO
TEXTILE

65. Q1 2013 vs Q1 2012
SHARE OF VOICE (WU) Traffic Leaflets
*where Others represents the retailers outside selection with the same chain format as selected.
Others* 11.9%
100% = Total Retailers 2013
The most important player is Selgros.
+1.1 pts
15.9%
10.6%
10.6%
9.1%
8.5%
8.4%
7.5%
6.7%
4.7%
4.4%
1.0%
0.7%
+1.2 pts
-0.4 pts
+0.8 pts
-0.3 pts
-1 pts
-3.4 pts
+0.1 pts
+0.5 pts
+1.4 pts

66. Q1 2013 vs Q1 2012
SHARE OF VOICE - Produse de baza(WU) Traffic Leaflets
*where Others represents the retailers outside selection with the same chain format as selected.
Others*
100% = Total Retailers 2013
-2.18 pts11,45%
14.48%
12.14%
10.89%
8.66%
8.66%
8.26%
8.16%
7.91%
4.63%
2.10%
1.50%
1.16%
SELGROS
KAUFLAND
BILLA
MEGA IMAGE
METRO
CARREFOUR
REAL-HYPERMARKET
PENNY MARKET
CORA
LIDL
PROFI
CARREFOUR MARKET
-0,2 pts
+2,2 pts
+4,9 pts
-0,8 pts
-2,6 pts
-0,9 pts
+0,4 pts
-0,6 pts
0 pts
+0,3 pts
-0,3 pts
-0,2 pts

67. Q1 2013 vs Q1 2012
SHARE OF VOICE - Produse de baza(WU) Special Leaflets
*where Others represents the retailers outside selection with the same chain format as selected.
100% = Total Retailers 2013
Others* -2.15 pts1.05%
25.98%
16.54%
13.91%
11.81%
11.29%
6.04%
5.51%
4.72%
2.62%
0.26%
0.26%
0.00%
REAL-HYPERMARKET
MEGA IMAGE
PENNY MARKET
CARREFOUR
MARKET
CORA
BILLA
SELGROS
LIDL
PROFI
CARREFOUR
METRO
KAUFLAND
+10 pts
+7,4 pts
+13,9 pts
-2 pts
-2 pts
-7,3 pts
-14,4 pts
+4,7 pts
+2,4 pts
+0,3 pts
-10,8 pts
+0 pts

68. Q1 2013 vs Q1 2012
Promo Review of food retailers in 20’top
4 – PROMO MECHANISMS
Q1 2013 vs Q1 2012

69. Q1 2013 vs Q1 2012
PROMO MECHANISMS(WU) Traffic Leaflets
Products with consumer benefits by retailer format
Regarding the consumer benefits an important increasing was in HARD DISCOUNT with 14.8 pts in Q1 2013 vs Q1 2012.
The Promo Mechanisms ‘’complets’’ the price/product:
TPR, Virtual Promo, Gratuities, etc.
28.2%
45.5%
53.5%
63.9%
37.2%
60.3% 60.2%
58.4%
CASH AND CARRY HARD DISCOUNT HIPERMARKET SUPERMARKET
2012
2013

70. Q1 2013 vs Q1 2012
PROMO MECHANISMS(WU) Traffic Leaflets
Products with consumer benefits per retailer
HIPERMARKET SUPERMARKET
Analyzing the consumer benefits by retailer, we have a clear picture of the evolution of these. In Hypermarkets Kaufland
increased with 4.4 pts, while in Supermarkets Billa is leading, although it has registered a decreased of 2.9 pts.
18.08%
28.31%
30.90%
22.72%
13.82%
29.97%
35.27%
20.93%
CARREFOUR CORA KAUFLAND REAL-HYPERMARKET
2012
2013
82.52%
1.67%
7.11%
8.69%
79.64%
1.43%
10.46%
8.46%
BILLA CARREFOUR
MARKET
MEGA IMAGE PROFI
2012
2013

71. Q1 2013 vs Q1 2012
PROMO MECHANISMS(WU) Traffic Leaflets
Products with consumer benefits per retailer
HARD DISCOUNTCASH&CARRY
In Cash&Carry SELGROS registered a positive evolution of +22.5 pts vs. previous year.
51.36%
48.64%
28.85%
71.15%
2012
2013
16.29%
83.71%
16.00%
84.00%
2012
2013

72. Q1 2013 vs Q1 2012
PROMO MECHANISMS(WU) Traffic Leaflets
+20.2% +6.7 pt
Products with consumer benefits
Q1 2013 vs Q1 2012 Growth vs Y-1
What kind of Promo Mechanisms
Retailers are using, and their evolution
Vs last year
6.3%
0.5%
40.8%
8.6%
Consumer pack
Instore Event
TPR (Temporary price
Reduction)
Virtual promo
-1,6 pts
-0,4 pts
8,6 pts
-0,7 pts

73. Q1 2013 vs Q1 2012
Products with consumer benefits
+20.2% +6.7 pt
1 + 1 gratis 0.3% (-0,2 pts)
2 + 1 gratis 0.9% (-0,4 pts)
Other VL 2.8% (0 pts)
X% From the 2nd product
(Identical or not) 4.5% (-0.1 pts)
BUYBACK 0,1% (0 pts)
LOTTERY/GAMES 0.4% (-0,4 pts)
GIFTS ON PACK 2.9% (-0,8 pts)
GRATUITES 3.4% (-0.8 pts)
CROSSED PRICE 33.1% (31.4 pts)
CUPON 0,0% (0 pts)
LOYALTY POINTS 4.0% (1.3 pts)
MONEYTICKET 2.6% (-0,3 pts)
PRICE DISCOUNT 1.1% (-23.7 pts)
SPECIAL PRICE 0,5% (0,1 pts)
PROMO MECHANISMS(WU) Traffic Leaflets
6.3%
0.5%
40.8%
8.6%
Consumer pack
Instore Event
TPR (Temporary price
Reduction)
Virtual promo
-1,6 pts
-0,4 pts
8,6 pts
-0,7 pts
Q1 2013 vs Q1 2012 Growth vs Y-1

74. Q1 2013 vs Q1 2012
From total articles promoted in Food
category, on more than 64% at least
1 Consumer Advantage was used,
And on non food promotions only 30%
of the articles were promoted with at least
Consumer Advantage.
+20.2% +6.7 pt
Products with consumer benefits
PROMO MECHANISMS(WU) Traffic Leaflets
68%
63%
79%
80%
68%
56%
67%
76%
32%
26%
41%
21%
National
Brands
64%
60%
72%
75%
64%
57%
65%
64%
30%
24%
36%
33%
FOOD CATEGORY
FOOD
DETERGENTI - IGIENA
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6,8 pts
5,9 pts
2,2 pts
1,1 pts
12,9 pts
17,3 pts
6,7 pts
14,4 pts
5,4 pts
2,3 pts
11,2 pts
5,2 pts
Q1 2013 vs Q1 2012 Growth vs Y-1

75. Q1 2013 vs Q1 2012
Promo Review of food retailers in 20’top
QUALITY KPI
Q1 2013 vs Q1 2012

76. Q1 2013 vs Q1 2012
COMPLEXITY INDICATOR
We can easily see that
BILLA is using at least 1
Consumer Advantage on
88.65% of the promoted
articles, while CARREFOUR
MARKET is using Consumer
Advantages only on
15.79% of the promoted
articles.
88.65%
83.38%
74.35%
69.40%
65.88%
50.35%
41.17%
33.69%
29.39%
27.24%
19.62%
15.79%
BILLA
KAUFLAND
CORA
PROFI
PENNY MARKET
SELGROS
REAL-HYPERMARKET
CARREFOUR
MEGA IMAGE
METRO
LIDL
CARREFOUR MARKET
3,0%
15,2%
8,8%
2,8%
14,4%
26,4%
-0,6%
-7,5%
10,7%
-6,5%
4,0%
-1,4%

77. Q1 2013 vs Q1 2012
46.17%
51.13%
2.56%
0.14%
0 mechanisms 1 mechanism 2 mechanisms 3 mechanisms
COMPLEXITY INDICATOR
Number of Promo mechanisms / item
(HM, HDD, SM & CC, on Food &Non Food)
The most complex or less complex
(classified by the number of products with 2 or more mechanisms)
The indicator of complexity is to indicate the level of complexity of the offers of the retailers. As a
retailer will have several mechanisms on a promoted item, it will be poorly ranked.
0.1%
0.3%
0.5%
0.6%
0.8%
1.2%
1.6%
2.0%
2.8%
3.8%
6.7%
9.3%

78. Q1 2013 vs Q1 2012
Q1 2013 vs Q1 2012
Promo Review of food retailers in 20’top
RETAILERS SUMMARY

79. Q1 2013 vs Q1 2012
Carrefour (traffic leaflets)
Pressure Offer
Consumer
advantagesBrands Share
Hypermarket
Quantity of WU
Quantity of PO
-9.46%
Quantity of WU
-10.28%
Quantity of WU
Promo Review of food retailers in 20’top
33.3%
33.3%
33.3%
FOOD NON-FOOD TEXTILE
13.1%
64.3%
22.6%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
-1,7 pts0,8 pts
0,8 pts
0,6 pts
1,7 pts
-2,3 pts
Consumer Pack 6,52% -1,3 pts
Instore Event 0,36% -0,1 pts
TPR (Temporary Price Reduction) 15,68% -3 pts
Virtual promo 14,55% -0,5 pts
1+1 gratis 0,00% -0,1 pts
2+1 gratis 0,04% -0,3 pts
Other VL 0,08% -0,1 pts
X% From the 2nd product
(Identical or not)
14,42% 0 pts

80. Q1 2013 vs Q1 2012
Cora (traffic leaflets)
Promo Review of food retailers in 20’top
-2.68 %
Pressure Offer
Brands Share
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
33.3%
33.3%
33.3%
FOOD NON-FOOD TEXTILE
8.3%
68.3%
23.5%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
-9.46% Hypermarket 0 pts
0 pts
0 pts
0 pts
0,6 pts
-0,6 pts
Consumer Pack 6,58% -0,7 pts
Instore Event 0,34% +0,3 pts
TPR (Temporary Price Reduction) 68,40% +8,9 pts
Virtual promo 2,36% -1,2 pts
1+1 gratis 0,04% 0 pts
2+1 gratis 0,00% -0,2 pts
Other VL 0,04% 0 pts
X% From the 2nd product
(Identical or not)
2,28% -0,9 pts

81. Q1 2013 vs Q1 2012
Real (traffic leaflets)
- 28.68%
Promo Review of food retailers in 20’top
Pressure Offer
Brands Share
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
33.3%
33.3%
33.3%
FOOD NON-FOOD TEXTILE
15.1%
58.4%
26.5%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
-9.46% Hypermarket 0 pts 0 pts
0 pts
6,2 pts
-1,5 pts
-4,7 pts
Consumer Pack 13,25% -2,1 pts
Instore Event 1,77% +0,6 pts
TPR (Temporary Price Reduction) 43,36% +15,4 pts
Virtual promo 5,55% -0,8 pts
1+1 gratis 2,59% -0,2 pts
2+1 gratis 2,39% -0,3 pts
Other VL 0,21% 0 pts
X% From the 2nd product
(Identical or not)
0,37% -0,2 pts

82. Q1 2013 vs Q1 2012
Kaufland (traffic leaflets)
Offer/Brands
+7.97%
Promo Review of food retailers in 20’top
Pressure Offer
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
34.2%
34.2%
31.6%
FOOD NON-FOOD TEXTILE
15.3%
57.7%
27.0%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
-9.46% Hypermarket -1,9 pts
-1,9 pts
3,8 pts
-1,4 pts
4 pts
-2,6 pts
Consumer Pack 5,62% -1,6 pts
Instore Event 0,10% +0 pts
TPR (Temporary Price Reduction) 65,09% +4,7 pts
Virtual promo 2,94% +2,1 pts
1+1 gratis 0,10% -0,1 pts
2+1 gratis 0,16% +0,2 pts
Other VL 0,03% +0 pts
X% From the 2nd product
(Identical or not)
2,65% +2 pts

83. Q1 2013 vs Q1 2012
Billa (traffic leaflets)
Supermarket- 12.03%
-0.07%
Promo Review of food retailers in 20’top
Pressure Offer
Brands Share
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
40.6%
40.6%
18.8%
FOOD NON-FOOD TEXTILE
10.1%
74.0%
15.9%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
6,4 pts
6,4 pts
-12,8 pts
1,7 pts
-0,6 pts
-1,1 pts
Consumer Pack 5,15% -3,5 pts
Instore Event 0,00% -0,5 pts
TPR (Temporary Price Reduction) 66,82% -0,2 pts
Virtual promo 15,81% -1,1 pts
1+1 gratis 0,28% +0,2 pts
2+1 gratis 6,20% -0,8 pts
Other VL 0,05% +0 pts
X% From the 2nd product
(Identical or not)
9,28% -0,7 pts

84. Q1 2013 vs Q1 2012
Mega Image (traffic leaflets)
+3,5pts
Promo Review of food retailers in 20’top
Supermarket- 12.03%
Pressure Offer
Brands Share
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
+ 47.81%
50.0%50.0%
0.0%
FOOD NON-FOOD TEXTILE
17.9%
79.8%
2.3%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
-16,7 pts16,7 pts
0 pts
2,8 pts
-4,4 pts
1,7 pts
Consumer Pack 4,47% -3,5 pts
Instore Event 0,24% +0,2 pts
TPR (Temporary Price Reduction) 4,00% 0 pts
Virtual promo 10,43% +3,5 pts
1+1 gratis 0,24% +0,1 pts
2+1 gratis 0,08% -0,2 pts
Other VL 0,16% -0,5 pts
X% From the 2nd product
(Identical or not)
9,96% +4 pts

85. Q1 2013 vs Q1 2012
Carrefour Market(traffic leaflets)
Promo Review of food retailers in 20’top
Supermarket- 12.03%
-5.39%
Pressure Offer
Brands Share
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
100.0%
0.0%0.0%
FOOD NON-FOOD TEXTILE
18.3%
49.0%
32.7%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
0 pts
0 pts
-2,3 pts
-1,7 pts
4 pts
Consumer Pack 5,77% -2,4 pts
Instore Event 0,00% +0 pts
TPR (Temporary Price Reduction) 3,85% -0,9 pts
Virtual promo 6,73% +2,4 pts
1+1 gratis 0,00% +0 pts
2+1 gratis 0,00% +0 pts
Other VL 0,00% +0 pts
X% From the 2nd product
(Identical or not)
6,73% +2,4 pts

86. Q1 2013 vs Q1 2012
Profi (traffic leaflets)
Promo Review of food retailers in 20’top
Supermarket- 12.03%
-3.92%
Pressure Offer
Brands Share
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
75.0%
25.0%
0.0%
FOOD NON-FOOD TEXTILE
16.2%
69.4%
14.4%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
5 pts
-5 pts
0 pts
-0,2 pts
1,8 pts
-1,6 pts
Consumer Pack 9,15% -2,2 pts
Instore Event 0,00% +0 pts
TPR (Temporary Price Reduction) 60,92% +4,3 pts
Virtual promo 0,70% +0,3 pts
1+1 gratis 0,00% +0 pts
2+1 gratis 0,00% +0 pts
Other VL 0,00% +0 pts
X% From the 2nd product
(Identical or not)
0,70% +0,3 pts

87. Q1 2013 vs Q1 2012
Penny (traffic leaflets)
Promo Review of food retailers in 20’top
Hard Discount + 26.11%
+ 1.44%
Pressure Offer
Brands Share
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
39.4%
39.4%
21.2%
FOOD NON-FOOD TEXTILE
20.8%
63.9%
15.3%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
2,3 pts
2,3 pts
-4,6 pts
4,3 pts
-0,3 pts
-4 pts
Consumer Pack 8,92% +0,8 pts
Instore Event 0,05% -2,1 pts
TPR (Temporary Price Reduction) 50,49% +10,1 pts
Virtual promo 3,82% +0,1 pts
1+1 gratis 0,10% -0,2 pts
2+1 gratis 0,10% -0,1 pts
Other VL 0,15% +0 pts
X% From the 2nd product
(Identical or not)
3,46% +0,3 pts

88. Q1 2013 vs Q1 2012
Lidl (traffic leaflets)
Promo Review of food retailers in 20’top
Hard Discount + 26.11%
Pressure Offer
Offer/Brands
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
33.3%
33.3%
33.3%
FOOD NON-FOOD TEXTILE
83.0%
8.4%
8.6%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
0 pts 0 pts
0 pts
-1,8 pts
3,3 pts
-1,5 pts
Consumer Pack 3,17% +2,5 pts
Instore Event 0,00% +0 pts
TPR (Temporary Price Reduction) 13,28% -1,8 pts
Virtual promo 0,37% +0,4 pts
1+1 gratis 0,07% +0,1 pts
2+1 gratis 0,00% +0 pts
Other VL 0,00% +0 pts
X% From the 2nd product
(Identical or not)
0,30% +0,3 pts
+ 10.85%

89. Q1 2013 vs Q1 2012
Metro (traffic leaflets)
Cash&Carry
-3.46%
Promo Review of food retailers in 20’top
Pressure Offer
Offer/Brands
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
25.8%
51.6%
22.6%
FOOD NON-FOOD TEXTILE
22.0%
57.5%
20.5%
Private Label National brands Unbranded
FOOD Market
(C&C, HM,HDD, SM)
+ 2.2 %
+3.38% 2,9 pts
0,2 pts
-3,1 pts
2 pts
-5,5 pts
3,5 pts
Consumer Pack 3,61% -1,5 pts
Instore Event 1,56% -0,3 pts
TPR (Temporary Price Reduction) 5,57% +1,3 pts
Virtual promo 16,80% -7 pts
1+1 gratis 0,36% +0 pts
2+1 gratis 0,88% -1,5 pts
Other VL 6,93% -2,1 pts
X% From the 2nd product
(Identical or not)
8,63% -3,4 pts

90. Q1 2013 vs Q1 2012
Selgros (traffic leaflets)
Promo Review of food retailers in 20’top
FOOD Market
(C&C, HM,HDD, SM)
+ 8.51%
Pressure Offer
Share ofBrands
Consumer
advantages
Quantity of POQuantity of WU
Quantity of WU Quantity of WU
30.0%
44.0%
26.0%
FOOD NON-FOOD TEXTILE
2.9%
85.1%
12.0%
Private Label National brands Unbranded
+ 2.2 %
+3.38%Cash&Carry -1,7 pts
5 pts
-3,3 pts
-0,1 pts
1,1 pts
-1 pts
Consumer Pack 4,99% -1 pts
Instore Event 0,59% -0,3 pts
TPR (Temporary Price Reduction) 25,77% +20,9 pts
Virtual promo 14,00% +0,7 pts
1+1 gratis 0,09% -0,1 pts
2+1 gratis 0,87% +0,1 pts
Other VL 12,72% +0,4 pts
X% From the 2nd product
(Identical or not)
0,33% +0,2 pts

91. Q1 2013 vs Q1 2012
Thank you for your attention
Florentina Vasile
Leaflet Monitor Director
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
I remain at your disposal for further information or a life demo
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