1.
REPORTREPORT
2020
Q1
WWW.BLACKCOACHES.CA

2.
Our Mission
Black Coaches Canada is a mission focused
organization, dedicated to empowering,
supporting & connecting black people within
the sports community in Canada and abroad by
elevating our stature.
Our team is committed to working for the
common good and what's right for the
underrepresented through promotion,
awareness, tackling barriers and representation
within sports.
Whether you are directly involved in sport or
aspiring to partake, we want to ensure the
interests of our beneficiaries are at the
forefront by insisting on fair, safe & equitable
opportunities.
This is a legacy of sustainable change for all
levels of sport in the present and the
foreseeable future. By building trust, sharing,
improving & implementing changes while
cultivating a culture of learning and celebrating
achievements together as one we can reach
our destination.
'Insist on zero tolerance with harmful,
abusive & oppressive behaviours by
implementing proper safeguarding to
reinforce and minimize impact on victims'
our story
SO FAR
Our purpose
'Help people discover what they love in
sport & inspire them to fearlessly
achieve their goals by whittling down
barriers '
02
WE BELONG EVERYWHERE...

3.
our 2020
GOALS
1
Build out the foundation of BLACK
COACHES CANADA for sustainable
success.
selection of board
recruit elders, advisors, regional
representation and members
set up not for profit business model
build out marketing & branding
maintain strong lines of
communication
frame strategies and KPI's
This quarterly report is a way for our organization to
communicate the issues we are trying to improve, as well as
our strategy on how we facilitated change. It will measure the
impact that Black Coaches Canada is making in people's lives,
by focusing on their social or environmental outcomes, It isn't
merely a description of the activities undertaken by the
organization either, but it also provides the analysis on the
results of these activities.
3
Create safe spaces to discuss,
address and support black members
while structuring strategic advocay
and alignment supporting the black
experience
What's App Group in place
Think Tank/ Healing Group to help
move forward cohesively
Develop empowerrment tools and
standards with Zero Tolerence
policies and Safe Guarding solutions
Aligning with international
organizations that support human
rights issues
2
Cultivate reputation through
networking & branded pieces
demonstrate our impact &
effectiveness through reporting ,
qualitative and quantitative evidence
be transparent and concise with our
audience
Back up our claims and vision with
relevant data
Strive to be an organization that is an
expert in this field
4
Accountability pieces with new forms
of cooperation and support
enforce our mission
Human rights risk assessment
aligning sport values and human rights
a cultural shift that must affect everything
top governance does and how it does it. The
result must be ‘good governance,’ not merely
‘good-looking governance
expectations around the World Cup in
Canada and corporate responsibility
03

4.
our 2020
STRATEGY
PROJECTS
Soccer Showcase
Podcast
Symposium
Bring exposure &
opportunities
(players, coaches,
referees, etc...)
Open conversations
with different guests
to highlight the black
experience in sport
Exploring how to get
more girls & women
of colour involved in
sport
DETAILS
In progress(Oct 3-31)
6 teams (Male)
Branded Pieces to
build upon
Built out list of guest
Creating template for
Youtube
Covering vast subjects
Will take place in
London, ON April/2021
Locked down main
speakers and some
guest speakers
OUTCOME
A review of projects against our mission and goals
Improving and implementing changes depending on the
results of the report
Building trust with funders, supporters, and beneficiaries
Cultivating a culture of unity among similar
organizations
Celebrating mutual achievements
In support of this strategy, our organization
will create impact reports, such as:
04
Coaching &
Mentoring
In progress
Both Male & Female
Specilized Pieces
In depth program
including specialized
Social and
Psychologic pieces

5.
our 2020
STRATEGIC
OVERVIEW
This Strategic Overview is a snapshot of our
organization and who will lead various areas
It illustrates a general idea of how we will tackle subject
matter in a collective and organized fashion. There is a
cohesive manner in our approach to ensure we are all moving
in the same direction and no ground is ignored as we move
forward.
The executive board will be responsible for the overall
advocacy of the organization and individual directors are
seeing to more specific areas that require attention.
05

6.
06
S
o
T
u
R
r
A
2
T
0
E
2
G
0
IC
OVERVIEW

7.
07
S
o
T
u
R
r
A
2
T
0
E
2
G
0
IC
OVERVIEW

8.
our 2020
STRATEGIC
08
OVERVIEW

9.
our 2020
STRATEGIC
09
OVERVIEW

10.
Link to Survey
Updated executive piece available on website
Recording achievements of Cdn Black Players, Referees,
Builders, etc
Showcase stats
Notable Q3
ACHIEVMENTS
Executive
Patrick Tobo, Director of Francaphone Affairs
Kuizan Weeks, Director of Referee Affairs
SCORE/FARE to MLS
Earned a meeting with MLS President, Don Garber
10
Launched Website
First collaboration in support of advocacy
New Faces
Mediating & Solution Dialogue
WhatsApp Group
Zoom Conference Nov 22nd

11.
By demonstrating our reach & network, potential funders and collaborators can
envision our viability and future direction domestically and internationally. There
will be a continuation of linking with similar organizations to strengthen our
resolve & reach.
Black North Initiative
Canadian Black Chamber of Commerce
Blacks In Canada
Black Opportunities Fund
1.
2.
3.
4.
SCORE
Black Players for Change
Black Coaches Advocacy Group,
United Soccer Coaches
MLSPA
USL Black Players Alliance
Cdn Black Coaches
UK Coaches
1.
2.
3.
4.
5.
6.
7.
11
Business PartnershipsSport Partnerships
Potential Partnerships/Networking:
United Nations, UEFA, Centre for Sport and Human Rights, International Labour Organization

12.
q1 Analysis
It took a bit longer than expected to get things up and running
but we can now get back on track & look back. We need to work
harder on a few areas.
Our membership are made
up of mainly males. We
need to seek more equity &
address barriers overall.
Capitalize on our online presence
Tap digital platforms in a bid to capture market
share, insights and metrics
Collection of data around behaviour to drive revenue
and opportunity for the organization.
Clear & Consistent communication with
stakeholders and partners
Consistent collection of data
Provide clear direction
Consistency On Updates
Ensure we are included at decision making
As an organization, we must:
12

13.
q1 Analysis
Initial feedback from our registration survey
Our membership said...
Coach Mentorship and Advising
Player Development
Coach Education Development Programming
Connecting and Networking
Coach Representation
As an organization, we are timely and needed:
Our focus should be ...
1.
2.
3.
4.
5.
13

14.
q1 Analysis
Initial feedback from our registration survey
Our membership said...
Player Development
Coach Mentorship and Advising
Board Advisory and/or Elder
Coach Education Development Programming
Executive Working Board and/or Committee
Members want to volunteer their time in ..
1.
2.
3.
4.
5.
14

15.
Our Q1
CHALLENGES
15
hitting targeted timelines
Pandemic
getting reliable volunteers
misunderstanding of our goals
Black Coaches
Black Refs
Black Players

16.
IMPROVEMENT
opportunities for
GAPS, ISSUES, OR TRENDS
TO WATCH OUT FOR
Use more social media listening tools to stay on top of trending topics.
Use ephemeral content (Snapchat, Instagram stories) for younger
audience.
Continue to develop advocacy treatments in response or to assert
reform
16
Let's make sure our content tackles all areas needed.

17.
Q2 Goals
What we have to work on for Q2:
1. Defining our KPI's - measuring how effective we are
2. Follower/Membership growth –marketing campaigns
3. Influencer report – the influential people in our network
4. Total engagement – how much interaction have we have achieved
5. Initiating Marketing/Branding Plan - to increase visibility
6. Funding (Sponsorship & Grants)
7. Launch of Podcast
8. Youth Council
17

18.
Meet the Executive Team
18

19.
WE THANK YOU
OUR PROGRAMS
FOR YOUR CONTINUED SUPPORT OF
Any Questions?
Contact Us: info@blackcoaches.ca

20.
WWW.BLACKCOACHES.CA