6. Introducing HiringBoss
Founded in 2011 in Asia
Brainchild of, and run by, industry experts
Backed by Asia’s leading investor JAFCO
HR software for Asians by Asians
Simplicity
Localization
Affordable
SaaS – software-as-a-service
In the Cloud
Software for HR practitioners and recruiters
Hosting, Release Management and Support
11. The Poll
Which company in Singapore is doing a great job
with Employer Branding?
#1
International
Employer
Brand in
Singapore
#1
Singaporean
Employer
Brand in
Singapore
N=60
12. The Poll
And what about real Singapore brands and their
employer branding?
13. The Poll
Accounts Marketing HR
Managing Director N.A./None Management
Sales All not sure
26%
Marketing
32%
Human
Resources
Who is currently responsible for the Employer
Brand strategy in your company?
N=60
14. The Poll
Who SHOULD be responsible for the Employer
Brand strategy in your company?
HR Everyone
Marketing and Communication Managing Director
N.A. Management
22%
Marketing
24%
Everyone
35%
Human
Resources
N=60
26. Employer Branding is more…
Than having a cool brand
Than being voted a cool company
Than pretending to be a cool employer
Than offering pretentious jobs
“Employer Branding is not a stand alone item. It will
only work when it’s linked up to a recruitment
framework and when it respects the candidate
experience within an authentic company culture.
Every company is cool to someone!”
Rolf Bezemer, 2013
28. The only way is up…
432
Company
Culture
Candidate
Experience
Recruitment
Framework
1
Employer
Branding
29. Company Culture…
Employees become part of culture
What is your culture?
Ask employees, customers, suppliers
Why do people want to work for you
Why do people not want to work for you
Tangible and intangible qualifiers
Careers, Development, People
30. Candidate experience…
Career Site, Development opportunities, happy future
colleagues, real people, look-and-feel, brand
alignment, information, application process, response,
social networks, q&a, actual interview venue,
interviewers, office, Starbucks, location
