1. Hyperlocal or Hype (and Local)?
The Location Business Summit, Amsterdam, April 2010
Gary Gale, Yahoo! Geo Technologies

2. KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/
2

3. Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/ 3

4. this talk is brought to you …
Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/

5. … by the number 3
boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/

6. … by the letter w
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/

7. … by the word local (hyper and micro)
Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/

8. … and by a theory
Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

9. warning: may contain references to checking in, foursquare
and monty python
Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/

10. Rich Anderson on Flickr : http://www.flickr.com/photos/memestate/3159343310/

11. a (mercifully brief) history of location
Boson Nova on Flickr : http://www.flickr.com/photos/bosonnova/3250298799/

12. ??? bc - smoke signals
Newsbie Pix on Flickr : http://www.flickr.com/photos/newsbiepix/4235304729/

13. 3200 bc – celestial navigation
ohad* on Flickr : http://www.flickr.com/photos/ohadby/4119933035/

14. 1000 bc – homing pigeons
Adelaide Archivist on Flickr : http://www.flickr.com/photos/adelaide_archivist/3172908079/

15. 1100 bc – magnetic compass
Sebastian Niedlicj (Grabthar) on Flickr : http://www.flickr.com/photos/42311564@N00/2292118012/

16. 1300 – mappa mundi
elefthis1 on Flickr : http://www.flickr.com/photos/61288890@N00/2141540887/

17. 17

18. circa 1600
normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

19. caveman on Flickr : http://www.flickr.com/photos/caveman_92223/3185534518/

20. Changua Coast Conservation Action on Flickr : http://www.flickr.com/photos/waders/3177090710/

21. perpetualplum on Flickr : http://www.flickr.com/photos/perpetualplum/2866054138/

22. 1900 – radio triangulation
Happychopper on Flickr : http://www.flickr.com/photos/happychopper/345096825/

23. 1960 - gps
John_Dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/

24. 1990 – portable gps
2Tales on Flickr : http://www.flickr.com/photos/stigster/3761714132/

25. 2000 – smart phone
stevegarfield on Flickr : http://www.flickr.com//stevegarfield/1270723762//photos

26. 2009 – LBS apps
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27. a theory
Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

28. “you may well ask, chris, what is my theory?”
Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/

29. Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/

30. caution, may contain hype
dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/358317620/

31. “what is it for and why would anyone use it?”
@aaronofmontreal
pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/

33. “no, no, don’t tell me. I’m keen to guess”

34. entities & events located in a well defined, community scale, area
nep on Flickr : http://www.flickr.com/photos/nep/1812127513/

35. intended for consumption by residents/visitors to that area
Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/

36. created by a resident or visitor to that area
splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/

37. (hyperlocal) recipes
cafemam on Flickr : http://www.flickr.com/photos/cafemama/89466943/

38. (matching) recipe
oknovokght on Flickr : http://www.flickr.com/photos/oknovokght/350327292/

39. content
D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/

40. intent
hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
40

41. users
National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
41

42. (geo location) recipe
ToastyKen on Flickr : http://www.flickr.com/photos/toasty/1540997910/

43. parsing & tagging
szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

44. intent
pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/

45. (user) location
smileygeekgirl on Flickr : http://www.flickr.com/photos/smileygeekgirl/4543415757/

46. (user location) recipe
Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

47. ip
Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
47

48. gps
John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
48

49. a-gps
Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
49

50. cell tower
Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
50

51. wifi access point
Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
51

52. “I am here”

53. hyperlocal genera
53
Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/

54. “classic” hyperlocal
allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/

55. http://twitter.com/andrewl/status/12707183405

58. “corporate” hyperlocal
annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/

59. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/

60. 60

61. “social” hyperlocal
6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/

62. 62

63. 63

64. (hyperlocal) granularity
mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/

65. local – county level

66. hyperlocal – city or neighbourhood level

67. microlocal – block level

68. elephant in the room?
Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/

69. elephants
ebatty on Flickr : http://www.flickr.com/photos/ebatty/17436209/

70. (hyperlocal) matching
morberg on Flickr : http://www.flickr.com/photos/morberg/4011852944/

71. inventory?
71
Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/

72. ip
Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
72

73. (hyperlocal) accuracy
Gare & Kitty on Flickr : http://www.flickr.com/photos/gareandkitty/276471187/

74. 74

75. 75

76. (hyperlocal) fakery
Dennis from Atlanta on Flickr : http://www.flickr.com/photos/dennis_matheson/3647166332/

77. krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

79. your place is not my place
khowaga1 on Flickr : http://www.flickr.com/photos/khowaga/2895672352/

84. (geo) babel
ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/

85. you think we’re talking about the same thing; we’re not
Jennoit on Flickr : http://www.flickr.com/photos/benandjenn/2419628201/

86. geoffeg on Flickr : http://www.flickr.com/photos/geoffeg/175558343/

87. social
svenwerk on Flickr : http://www.flickr.com/photos/svenwerk/858381180/

88. crowd sourced
TomStardust on Flickr : http://www.flickr.com/photos/tomstardust/2502329753/

89. search
Arenamontanus on Flickr : http://www.flickr.com/photos/arenamontanus/3440683691/

90. corporate
RafeB on Flickr : http://www.flickr.com/photos/rafeblandford/4049042485/

91. official
farouk_taj on Flickr : http://www.flickr.com/photos/farouqtaj/3684856851/

92. aggregator
Stefan on Flickr : http://www.flickr.com/photos/st3f4n/4085958000/

93. (geo) babel
ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/

94. and finally
UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/

95. putting stuff into (geo) boxes
aka*kirara on Flickr : http://www.flickr.com/photos/akakirara/2892007034/

96. the three w’s (of geo)
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/

97. #1 - where
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/

98. normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

99. 99

100. #2 - when
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/

101. julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/

102. wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/

104. #3 - what
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/

105. Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/

106. dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/398881239/

107. David Wulff on Flickr : http://www.flickr.com/photos/dwulff/24268830/

108. Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/

110. bobcatrock on Flickr : http://www.flickr.com/photos/bobcatrock/2230710307/

111. psd on Flickr : http://www.flickr.com/photos/psd/164189482/

112. #1 - where
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/

113. #2 - when
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/

114. #3 - what
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/

115. not taking notes?
selva on Flickr : http://www.flickr.com/photos/selva/24604141/

116. Hyperlocal or Hype (and Local)?
The Location Business Summit, Amsterdam, April 2010
Gary Gale, Yahoo! Geo Technologies
http://slideshare.net/vicchi

117. thanks for listening
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

118. t: @vicchi
b: www.vicchi.org
w: www.garygale.com