Tried and Tested Tips to Monetize the Data Pipe – T-Mobile

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Business

Tried and
Tested Tips to
Monetize the
Data Pipe

June 2010

Commercial Potential: What Will Stimulate Consumer Adoption

Reducing Costs: Developing Cost Friendly Models

Coverage: What Will Enable Enhanced Service Delivery As A
Standard

Mobile Broadband Has Become A Reality
The Internet in your Projected Broadband
hands Growth

3500

3000

Subscriptions (million)
2500

2000

1500

1000

500

0
2007 2008 2009 2010 2011 2012 2013 2014

Fixed Mobile

4

Will The Vehicle Become A
Broadband Platform?

Can You Make Regulation Is Coming
Money Doing
That? …………Get Ahead Of It
Build A Model On Your
The App Store is a
revenue
Terms….
Generator!

Consumers Are Onboard
Just Ask Apple or
Android…. You Should Be Too.

5

Where Do Carriers Start?

Spectrum Efficiency

7

What Do You Get?

“Killer Experience”

High
throughput &
capacity

Low
latency

Lower
Cost
Flexible
Band-width

9

Pay For What You Use Pricing

All Carriers

Have Pricing Models For The

Telematics

Industry

10

Is Our World

Red or Blue or Magenta or Yellow?

YES!

12

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Tried and Tested Tips to Monetize the Data Pipe – T-Mobile

1. Tried and Tested Tips to Monetize the Data Pipe June 2010

2. Commercial Potential: What Will Stimulate Consumer Adoption Reducing Costs: Developing Cost Friendly Models Coverage: What Will Enable Enhanced Service Delivery As A Standard

3. Commercial Potential 3

4. Mobile Broadband Has Become A Reality The Internet in your Projected Broadband hands Growth 3500 3000 Subscriptions (million) 2500 2000 1500 1000 500 0 2007 2008 2009 2010 2011 2012 2013 2014 Fixed Mobile 4

5. Will The Vehicle Become A Broadband Platform? Can You Make Regulation Is Coming Money Doing That? …………Get Ahead Of It Build A Model On Your The App Store is a revenue Terms…. Generator! Consumers Are Onboard Just Ask Apple or Android…. You Should Be Too. 5

6. Reducing Costs 6

7. Where Do Carriers Start? Spectrum Efficiency 7

8. Critical Element Backhaul 8

9. What Do You Get? “Killer Experience” High throughput & capacity Low latency Lower Cost Flexible Band-width 9

10. Pay For What You Use Pricing All Carriers Have Pricing Models For The Telematics Industry 10

11. Coverage 11

12. Is Our World Red or Blue or Magenta or Yellow? YES! 12

13.

14. Thank you! 14