Talk by Angel Vina, Founder & CEO of Denodo at The Hive Panel Discussion "Data Virtualization: Beyond Traditional Data Integration" on May 28, 2013.

1. © 2013 Denodo Technologies
Denodo Data Virtualization
A Foundation for
Agile Business Intelligence,
Application Development Acceleration, and
Big Data Enterprise Adoption
Angel Viña
May 2013

2. © 2013 Denodo Technologies
Challenges in Modern Data Architecture
■ Multiplicity of Data Sources
■ Multiplicity of Data Consumers. Heterogeneous datasets/requests
■ Linked Data to create canonical models that support query, browse
and search paradigms
■ Rapid Time to Market, flexibility to update / change
■ Minimize Replication of data / Maximize data reusability
■ Integrated Governance / data management
■ Good Performance

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Traditional Methods - Too Slow, Too Limited, Too Costly
■ The Data Warehousing Institute - Orgs. on avg.
• 8 wks. - add new data source to a DW
• 7 wks. - build complex dashboard or report
■ Forrester - IT spends avg. 1% of Rev. on Storage
• 75% of the data stored - inactive, rarely accessed
• 90% of all data access requests in production OLTP
are serviced by new data

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Market Trends point to Data Virtualization
■ Gartner - Top Technology Trends 2013:
“Central to success is an enabling technology
infrastructure that helps information producers
and information consumers organize, share
and exchange any type of data and content,
anytime, anywhere”
■ Emergent opportunities in cloud, big data and
alternative data structures -> More variety
■ Increasing data volumes
■ Increasing data usage apps/devices

5. © 2013 Denodo Technologies
Data Virtualization Delivers New Capabilities
Data
Virtualization
Logical
abstraction &
decoupling
On-
demand, real-
time access to
disparate data
Semantic
integration of
structured, We
b, unstructured
Agile Data
services
Provisioning
(many
formats, secure, r
eusable)
Unified data
governance

6. © 2013 Denodo Technologies
Who is Doing it? Leaders in Every Industry

7. © 2013 Denodo Technologies
Survey* - Primary Benefits of DV
* BI Leadership Forum – March 2013