2. WHO ARE WE?
• With just a few minutes of your time, I'm here to persuade you to
invest into our product. The new age of cyber tech contacts begins
with us, Digitaleyez.
• Do you wish you could take pictures instantly with your own very
eyes? Or even record an argument between coworkers? Maybe you’re
just tired of seeing harassment and no proof to stop the offenders.
With my product, you can take those pictures, record those videos,
and enhance your very own life.
• We want nothing but to improve everyone’s livelihood with our new
technology. Because for a brighter future, see through our eyes.
3. Contacts
Canon
Google
Glasses
Digitaleyez
Expensive
High Tech
Affordable
Low Tech
• Our customer target is business
professionals.
• A current issue in this marketing
segment is the sexual
harassment that gets swept
under the rug.
• Our 3 competitors include:
1) Google Glasses
2) Canon Rebel T6 camera
3) Regular contacts
• We will be able to control our
position in the market due to
the fact we are much more
affordable than google glasses
and we are electronic contacts
that have capabilities of a
4. • These abilities include:
1) Taking pictures
2) 4x zoom in/out
3) Record/play video
4) Measure temperature of certain objects you choose
5) Sense any life threatening chemicals/allergens
• The distribution channels we are going to use include physical
stores (stand alone/strip mall) and a online store.
• Our product is called Digitaleyez. We created cyber tech contacts
that will improve your life. They can either be used as real contacts
with our features or, for those who do have good vision already,
they can just be used for the enhancements. The Digitaleyez have
features just like any other camera built in into the contacts.
5. • In order for us to surround potential customers with possible ads, we will
focus on certain areas. To name a few; eye glass stores, camera stores,
and office buildings.
• We will use digital contextualization to factor in demographics, shopping
habits, purchase history, and preference (contacts/glasses).
• MSRP: $299 for 2 pairs (4 total contacts)
• We will add bundle discounts at 5 pairs ($599) and at 10 pairs ($899).
Monthly payments will be an option.
Price
6. • There are only a couple marketing plans that are suitable for a
product like this.
• Social media will be a main focus backed up content marketing. We
will create ads all over the main social platforms; facebook,
Instagram, snapchat, twitter, youtube, and business professional
sites like linkedin. And on those social media sites, we will
accompany our main ads with user content like different accounts
of people using our product, videos of people trying them out.
• The most inappropriate plan for us to use is via email. These ads
are outdated and many people have spam filters. We want our ads
to get across and impact our potential customers.
Marketing Strategy
7. CONCLUSION
• We know our product will create ripples of beneficiary deeds
around the world and will be the next big thing for years to
come. Sexual harassment will be a part of history and food
allergens will no longer be an issue. With your investment into
our product, you can be the front runner into the new age with
our Digitaleyez.
Notes de l'éditeur
Business professionals make up about 60% of all jobs here in America.
Explain need: So many people have gone through work related sexual misconduct and are forced to stay silent. With these video recording contacts, employees will no longer need to fear for their innocence.
Explain competitors: 1) Google glass is basically a wearable computer glasses. You can surf the web and text and much more, but it has a hefty price tag of $1200.
2) The Rebel T6 is your average high quality camera but isn’t discreet like our contacts.
3) The last competitor would be regular contacts. They are affordable and serve their purpose, just not electronic.
Explains Abilities: Everyone would love to have the ability to take pictures and record video instantly from their own very eyes. Then the next second, send it to your family or friends or save it for later. You could also be a witness to a crime and will have evidence to show the authorities later when questioned. The fifth feature is a life saver. Maybe you see a toxin coming form the pipes that you don’t know of, our contacts will read the chemical makeup and warn you if its harmful. Also for those who may have food allergens, our eyes will be able to detect any allergens that may hurt the user.
Explain distribution: Our online store will allow you to customize the colors of your contacts and add certain allergens you may want to lookout for. The physical stores will be placed in major cities only in outlet malls and indoor malls. They will help you choose from the various colors and customize your contacts. But we will allow test runs while in the store.
Explain strategies: We will track customers who prefer contacts over glasses since they will be a bigger potential. Track anyone who may be in the market for a camera and instead, show them an ad of our product. And place trackers around office buildings since that is our main target. Consumers are always “connected” through technology and we must be able to deliver information to them at the right time and place to best lead the customers into buying our product.
Target Unit Sales/Revenue for years 1-5:
500 million units/$100 million revenue
800 million units/$200 million revenue
1.5 billion units/$400 million revenue
2.5 billion units/$800 million revenue
6 billion units/$2 billion revenue
