Botnia Events Marketing Communication Channels Improvement

1. IMPROVEMENT IDEAS ON MARKETING CHANNELS

3. 2 languages availableSearch-engine optimization.
Responsive design
Domain name.

4. Experiences &
Humanization
Variable content
Blog posts, videos, motion-graphics or infographics
Cross-media
Embedded Instagram account
Survey on customers’ interest/satisfaction
Homepage’s title
Piktochart (http://piktochart.com/)
Venngage (https://venngage.com/)
Visme (http://www.visme.co/)

5. Satisfied
Not really satisfied
Dissatisfied
to this

9. Google Maps Location
Search-engine optimization
Page Info
Category

10. Always logo
Actual opening hours
In English & Finnish
More information
Contact information,
etc.
Remember this?
Use more location tag

12. Update more frequently
Post on time that Instagram users often
check their feeds from Monday to Friday
(especially on 2am, 5pm, 10pm)
English available
Follow more
75% of the companies’ events are
in English.
Follow more local companies and
business people.
Getting people to appear
Videos
Non-related to business photos
In Eventforum Instagram, there are videos
about funny stories and interesting activities
such as swimming party and dancing to
attract more attention from viewers
Instagram improvement ideas
Getting well-known people to appear in
the profile in a form of a picture or a video
or having behind-the-scenes photos for the
aim of humanization.
Fun photos, cute animals or nature-
related photos.

17. Botnia Events can also ask
some Instagram influencers
in Vaasa to mention the
company or the events that
Botnia Events is organizing
such as tovesusanna [18.8k
followers] or kirsimarjakan
[5.3k followers].
Cooperation with influencers
They can try some photo
contest / giveaway under the
condition of the participants
to repost the post of Botnia
Events. By doing that,
followers of participants can
know about the company.
Photo contest/Giveaway
Reposting the photos related
to Botnia Events from
customers’ Instagram
account can make customers
feel special, yet more
interested in Botnia Events.
Repost photos
#botniaevents is a must,
popular hashtags of name of
location, type of activities,
description of nature,
emotions of participants and
staff, or some common
hashtags can also be used.
Use more hashtags
Popularize the channel:

20. Post more frequently
They should definitely post videos
more recently with professional
effects and constructive or valuable
contents.
Enrich the content
The EKO-shooting, GPS-Adventure,
team race, fishing, Laugh-Yoga and so
on, or motion-graphic videos about
the Finnish tradition, sauna, etc.
Language
Use English as main language.
Post YouTube videos to
other social media network.
Such as Facebook.
Introduce the organization
Videos about the introduction from
CEO and organization are also
essential. These videos let customers
know background and main
information of Botnia Event.
Embedded Instagram
In the About section.

21. SALES PROMOTION
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J O I N T P R O M O T I O N S
Botnia Events can have cooperation
with beverage brands or restaurants
to promote the brand.
C A U S E - R E L AT E D
Cause-related and fair-trade
products or services that raise money
for charities are becoming more
popular.
C O M P E T I T I O N S
Competitions and prize are great
ways to do marketing for Botnia
Event.
V O U N C H E R S / C O U P O N S
Vouchers and coupons let company
build loyalty within your existing
customer database, or to grab the
attention of new potential customers.

25. What’s this all
about? Join us for
an adventure…

27. Thank you for your attention!

28. References:
– Ayres, S. 25 Most Popular Instagram Hashtags for Getting NEW Followers. Online article. Post Planner. Accessed 3.5.2016.
– https://www.postplanner.com/popular-instagram-hashtags-for-getting-new-followers/
– Benna, S. 2015. The best times to post on Facebook, Instagram, and Twitter. Online article. Business Insider UK. Accessed
26.03.2016.
– http://uk.businessinsider.com/best-times-to-post-on-facebook-instagram-twitter-2015-7?r=US&IR=T
– Bennett, S. 2014. Just 5% use Twitter in Finland (Facebook: 82%, Instagram: 15%). Online article. Adweek Social Times. Accessed
3.5.2016.
– http://www.adweek.com/socialtimes/finland-social-networks/501510
– DeMers, J. 2014. 100 Killer Ideas For Your Social Media Content. Online article. Forbes Entrpreneurs. Accessed 3.5.2016.
– http://www.forbes.com/sites/jaysondemers/2014/06/25/100-killer-ideas-for-your-social-media-content/#6457b4c32f3a
– Sales Promotion. Marketing Teacher. Accessed 3.5.2016.
– http://www.marketingteacher.com/sales-promotion/
– Story Events Homepage. About us. Accessed 12.4.2016.
– http://www.storyevents.co.uk/about-us/