By optimizing telephone hold time, the frustrating experience of waiting on hold can be transformed into an interactive, productive period of engagement.

1. How To Leverage Audio Marketing For Your Healthcare Facility Telephony Part I of III Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

2. By optimizing telephone hold time, the frustrating experience of waiting on hold can be transformed into an interactive, productive period of engagement. Try Holdcom’s Free VoiceGrader Analysis Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

3. Message On Hold Creates a one-on-one Opportunity to promote Marketing initiatives and Improve customer service. MOH provides valuable information via recorded messages, often accompanied by music. Blog: Have Some Chicken Soup While Waiting On Hold Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

4. Message On Hold Best Practices ● Announce fundraisers, charity events, and breaking news ● Be creative. Present fun facts, trivia, and healthcare best practices. ● Convey time sensitive information like vaccine availability and health warnings. ● Mention special awards and positive press that the medical staff or facility has received. ● Tell callers about facility changes such as mergers, expansions or closures. Blog:Optimizing Healthcare Message On Hold For Emergencies Message On Hold FAQ’s Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

5. IVR Announcements ● Voice Prompts Navigates callers through the phone system with interactive prompting & one-line commands. Can quickly help customers address their calling needs. Blog:Voice Prompt Script Tips ● Interactive Voice Response System Allows customers to access a pre-recorded database through keypad input or speech recognition. Frees up phone lines and decreases hold time . Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

6. Common Ways Healthcare Facilities Utilize IVR Announcements ● To locate a doctor or specialty ● Provide driving directions to facility. ● Offer foreign speaking patients the option to speak to a multilingual representative. ●Remind and confirm patient appointments. ● Provide seasonal information about programs and vaccines available. ● Answer FAQ’s ●Page doctors and other medical staff. Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

7. Personal Cell Phone Greetings and Voicemail Greetings ● Complete your mobile office ●Facilitate patient/physician feedback ● Professional recordings show sophistication. ● By providing alternate forms of communication in your voice message, patients can reach you in case of emergency. Blog: The Making of a Professional Cell Phone Voicemail Greeting Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

8. Click Here to Download Holdcom’s FREE White Paper: How to Leverage Audio Marketing For Your Healthcare Facility Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com